On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
News and releases • December 28, 2022
Uncover your App’s Organic Visibility with the new Search Visibility…
Get a clear picture of your app's organic visibility rate with App Radar's latest release of Search Visibility Score widget.…
appradar
News and releases • December 16, 2022
41 Mobile App Conferences to Attend in 2023 – Full List with…
Want to attend the most important app marketing and app development conferences in 2023? Here’s a list of all upcoming mobile app events to watch out for! …
Iryna Lukashuk
ASO and app marketing trends • December 8, 2022
App marketing and ASO trends for 2023
It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…
Iryna Lukashuk
Apple App Store • November 24, 2022
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
Iryna Lukashuk
News and releases • November 14, 2022
Competitor’s app metadata: how to unleash competitors’ ASO…
Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…
appradar
Apple App Store • November 10, 2022
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts. Apple’s Product Page Optimization received a lot of noise and was announced as a…
appradar
Google Play Store • November 3, 2022
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
appradar
Huawei App Gallery • October 27, 2022
The ultimate guide to Huawei AppGallery ASO for app marketers and…
Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…
Iryna Lukashuk
Mobile app development • October 20, 2022
10 tips for developing a successful ecommerce mobile…
Learn how to create a successful ecommerce app with our tips.…
appradar
Analytics • October 14, 2022
Best money management apps 2022
Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…
Grete Ling
Google Play Store • October 13, 2022
Google Play Promotional Content (former LiveOps) guide for app…
Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from…
appradar
Mobile app games • September 20, 2023
Step by Step Guide: How to create a successful mobile app gaming…
The mobile gaming industry has a well-established structure – big gaming studios and brands dominate the market with popular games, financial resources, experience, and game development knowledge. At the same time, many small studios are operating under big publisher names and looking for a way to become self-publishing gaming studios.  Small indie studios and developers…
Thomas Kriebernegg
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