On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Google Play Store, Apple App Store • May 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
Apple App Store • November 24, 2022
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
Apple App Store • November 10, 2022
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts. Apple’s Product Page Optimization received a lot of noise and was announced as a…
Apple App Store • January 20, 2022
iOS 15 new features and update – what is new in Apple App…
iOS 15 brings along some major changes for App Store Optimization (ASO), User Acquisition, and app marketers around the world. In-app events were fully launched on the 27th of October 2021. On the 8th of December 2021, Custom Product Pages and Product Page Optimization finally went live too. Although app marketers are excited about the new iOS 15 features, it…
Apple App Store • October 26, 2021
How to use Apple In-App Events (IAEs) to increase your organic…
Learn why and how to add in-app events to your mobile marketing strategy to increase your organic visibility for new and existing…
Apple App Store • October 29, 2024
App Store Screenshot Sizes, Guidelines and Requirements for iOS apps (2024…
When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads. In addition to being nicely designed, your iOS app screenshots have to follow Apple's guidelines and size requirements.…
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