Apple Custom Product Pages

Q: What problems do Custom Product Pages solve for app marketers?

Custom Product Pages solve two big challenges: They match the target audience with a customized landing page They allow app marketers to improve their acquisition costs and optimize the performance of a particular traffic source

Question 1

What are Custom Product Pages?

Accepted Answer

Custom Product Pages are different versions of your main product Page in the App Store. You can create up to 35 custom product pages per app with different app screenshots, app preview videos, and iOS promotional text.

Question 2

What problems do Custom Product Pages solve for app marketers?

Accepted Answer

Custom Product Pages solve two big challenges:

- They match the target audience with a customized landing page

- They allow app marketers to improve their acquisition costs and optimize the performance of a particular traffic source

Question 3

How and when to use Custom Product Pages?

Accepted Answer

There are no limitations to how you can use Custom Product Pages, but typical use cases help you to:

- Show new or different app features to users with different user intents. E.g., fitness apps might want to run one campaign for weight loss and another for muscle gain.

- Target geographically different users that use the same App Store localization language, such as German-speaking audiences in Germany vs. those in Austria and Switzerland

- Target specific demographics like running shoes for men vs. running shoes for women. Or you can target different age groups.

- Show seasonal campaigns to only one audience segment, such as a certain sale campaign, special promotions, or timely offers to eligible users

- Test new product features and show them to new or existing users

- Measure the efficiency of offline campaigns, such as billboard QR codes that send users to a CPP

- Keep consistency with your ad campaigns and show the same set of messages. This is useful when you want to push a certain character throughout the campaign. Or when you want to retarget only existing app users and show them your new features.

On the Radar