On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
News and releases • October 24, 2024
25 Mobile App Conferences to Attend in 2024/25 – Full List with…
Want to attend the most important app marketing and app development conferences in 2023? Here’s a list of all upcoming mobile app events to watch out for! …
ASO and app marketing trends • December 8, 2022
App marketing and ASO trends for 2023
It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…
Apple App Store • November 24, 2022
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
News and releases • November 14, 2022
Competitor’s app metadata: how to unleash competitors’ ASO…
Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…
Apple App Store • November 10, 2022
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts. Apple’s Product Page Optimization received a lot of noise and was announced as a…
Huawei App Gallery • October 27, 2022
The ultimate guide to Huawei AppGallery ASO for app marketers and…
Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…
Mobile app development • October 20, 2022
10 tips for developing a successful ecommerce mobile…
Learn how to create a successful ecommerce app with our tips.…
Analytics • October 14, 2022
Best money management apps 2022
Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…
Google Play Store • October 13, 2022
Google Play Promotional Content (former LiveOps) guide for app…
Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from…
Mobile app games • September 20, 2023
Step by Step Guide: How to create a successful mobile app gaming…
The mobile gaming industry has a well-established structure – big gaming studios and brands dominate the market with popular games, financial resources, experience, and game development knowledge. At the same time, many small studios are operating under big publisher names and looking for a way to become self-publishing gaming studios. Small indie studios and developers…
News and releases • October 25, 2022
How to do efficient review management for mobile…
Review management is one of the essential activities for improving your mobile app rating and increasing users’ trust. With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it. As you already know, in…
Mobile app games • September 20, 2022
Growing a Game App: Data-Based Tips Beyond User…
A strategy for your game app growth: improve user engagement and retention and lead your mobile game to monetary…
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