On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.

ASO and app marketing trends • August 14, 2026
Top 10 Most Downloaded Apps in Google Play Store (August 2026…
There are more than 2 million apps in the Google Play Store. In 2025 alone, Android users downloaded over 100 billion of them and spent $49 billion inside them. Most of those downloads went to a surprisingly small group of apps. We pulled all-time download data from App Radar to rank the 10 most downloaded…

ASO, ASO and app marketing trends • October 22, 2024
8 Steps to Become an ASO Expert in 2024
Want to become an ASO expert, but not sure where to start? This article is the perfect fit. We’ve compiled our ASO know-how and packed them in 8 actionable steps. Whether you’re launching your own app or trying to get a job in the industry, this article is the starting point for ASO success. Let’s…


ASO and app marketing trends • December 8, 2022
App marketing and ASO trends for 2023
It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…
