On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
ASO, ASO and app marketing trends • October 22, 2024
8 Steps to Become an ASO Expert in 2024
Want to become an ASO expert, but not sure where to start? This article is the perfect fit. We’ve compiled our ASO know-how and packed them in 8 actionable steps. Whether you’re launching your own app or trying to get a job in the industry, this article is the starting point for ASO success. Let’s…
Google Play App Store Optimization, App Keyword Optimization • October 16, 2024
How to Optimize Keywords on Google Play for a Mobile App or…
App store search is a significant traffic source for any app on Google Play. App store optimization (ASO) may tremendously impact its effectiveness, provided we maintain a strategic approach to keyword optimization. This article will explain how to optimize keywords on Google Play to connect our store listing through keyword research, optimization, implementation, and regular…
Market Research • October 4, 2024
5 Essential Factors in Competitor Analysis for Mobile…
Falling behind your competitors could mean certain death for your mobile app ventures. To avoid being left in the dust, make sure you’re evaluating these 5 very essential factors the next time you perform a competitor…
App Retention • September 10, 2024
Push Notifications for Mobile Apps: Best Practices in…
Push notifications are a powerful tool for engaging users and driving app retention. They can significantly enhance user experience and boost app performance when used effectively. For push notifications to be as effective as possible, we’ve prepared a “best practices” overview on writing and sending push notifications for your mobile app or game. Let’s start…
App Store Optimization Basics • July 17, 2024
10 App Store Optimization Strategies for Dominating App Stores Now and in the…
A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world of mobile apps. Unless you ensure the app’s decent discoverability, its exceptional functionality and smooth user experience don’t matter much. This guide will examine various optimization strategies that help attract, convert, and retain users. Why…
App Store Optimization Basics • July 2, 2024
Best ASO Tools: Complete List for Efficient ASO in…
App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO professionals should rely on a variety of tools to effectively execute their strategies and navigate the competitive landscape of app stores. So today we want to share our vast experience with you and list…
Google Play Store • June 27, 2024
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
Google Play App Store Optimization • June 20, 2024
Google Play Store Ranking Factors: How to Rank Your App in…
Google Play Store uses different algorithms to identify, find and rank high-quality apps for its users. The algorithms use direct and indirect factors that carry different weights and may impact the success of your app differently. With this article, we’ll help you understand the most crucial ranking factors for Google Play app store optimization (ASO)…
iOS App Store Optimization • May 30, 2024
iOS app icon sizes and best practices (2024…
Before you can publish your app, you are required to provide a high-res app icon. It’s crucial that you put the time and effort into designing a great app icon because it will become the main representation of your app. Users will see it on the App Store, on their mobile devices, and on all of your marketing campaigns. It's an extremely important App Store visual.…
Apple App Store, Google Play Store • May 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
Google Play Store, Mobile app games • October 18, 2024
Most downloaded games in Google Play – September 2024…
Have you ever wondered what the most downloaded games are in the Play Store? Thanks to App Radar, you can get an overview of which games Android users like the most. The following list highlights the top 10 games as of September 2024, with their respective game categories, brief descriptions, and the companies behind their…
News and releases • May 23, 2024
ASO Benchmarks: Keep an Eye on Your Category…
We are excited to launch our new Metadata Benchmarks for ASO, a unique addition to the App Radar suite that sets a new standard in app market intelligence. This feature provides great insights that help you stand out in a competitive market. You can now easily access and monitor metadata and creative trends within any…
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