On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
App Localization, News and releases, Market Research • April 16, 2024
Localizations: Extended Competitor…
In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…
App Store Optimization Basics • April 12, 2024
ASO KPIs: How to track and measure your app’s metrics in app…
Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app’s technical, marketing and business side. And that means that constant measurement and analysis of the app’s performance is absolutely mandatory if you want to be successful and beat your competitors in Apple App Store and…
App Keyword Optimization • April 10, 2024
How to Research App Keywords for App Store Optimization…
App Store Optimization is the process of optimizing your app to appear high in relevant search results. There’s huge competition in the app stores making it quite difficult to get the attention of potential customers. Thus, a high ranking in app store search results is significant for receiving organic downloads. The first step is researching your app keywords.…
App Store Optimization Basics • March 12, 2024
ASO best practices: Advanced tips to grow your app in app stores in…
App store optimization has two goals: first, to show the app store algorithms that an app’s product page is the one users want to find, and second, to convince users that an app’s product page is the best answer to their needs. In consequence, ASO specialists perform optimization on two levels: The scope is big,…
iOS App Store Optimization • March 11, 2024
App Store Keywords: How to Use iOS Keyword Field to Boost Your…
Apple has helped developers by creating the keyword field. Here you have 100 characters to specify terms or phrases that your app should show up for in search results.…
App Growth • November 16, 2023
App Radar Joins SplitMetrics Family
App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…
ASO • October 5, 2023
How to create a high-performing app store listing for your mobile…
App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…
Social Media • September 7, 2023
Mobile Game Influencer Marketing: A Comprehensive Guide for App…
Getting your mobile game or app noticed becomes more and more challenging. Even if you’ve already taken steps towards optimizing it with the best ASO practices, seeing a massive increase in users may still prove difficult. That’s where mobile app influencer marketing comes into play – it could be just what you need to make…
Google Play Store • August 10, 2023
What are Custom store listings in Google Play and how do they…
One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location. However, this can be challenging for…
News and releases • July 25, 2023
Revolutionize your App Review Management with AI Review…
Save your time with manual answering to user reviews. App Radar introduced AI Review Replies with personalized and unlimited AI-generated replies. Learn more how to benefit from it. …
Google Play Store, ASO • July 21, 2023
How to Use HTML & Emoji in Google Play Store App…
In today’s digital age, mobile app marketers face fierce competition in the crowded Google Play Store. Creating eye-catching and engaging app listings and structured app descriptions is essential to stand out and capture users’ attention. One effective way to achieve this is by incorporating rich formatting and emojis into your app’s long description. Let us…
Paid UA • July 6, 2023
Apple Search Ads – The Golden Opportunity for App Advertisers in 2023, and…
Looking to scale your mobile growth? This guest post from MAAS Platform (powered by Affle) will lead you to the land of possibilities for gaining new mobile users through Apple Search Ads. In the ever-evolving landscape of app advertising, staying ahead of the competition requires the ability to capture the attention of premium customers who offer…
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