On the Radar

It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…

Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…

Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…

In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts.  Apple’s Product Page Optimization received a lot of noise and was announced as a…

A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…

Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…

Learn how to create a successful ecommerce app with our tips.…

Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…

Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from…

The mobile gaming industry has a well-established structure – big gaming studios and brands dominate the market with popular games, financial resources, experience, and game development knowledge. However, during the last edition of the Mobidictum event that I visited in September, I noticed many small studios are operating under big publisher names and looking for…

Review management is one of the essential activities for improving your mobile app rating and increasing users’ trust.  With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it.  As you already know, in…

A strategy for your game app growth: improve user engagement and retention and lead your mobile game to monetary…