On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Paid UA • July 6, 2023
Apple Search Ads – The Golden Opportunity for App Advertisers in 2023, and…
Looking to scale your mobile growth? This guest post from MAAS Platform (powered by Affle) will lead you to the land of possibilities for gaining new mobile users through Apple Search Ads. In the ever-evolving landscape of app advertising, staying ahead of the competition requires the ability to capture the attention of premium customers who offer…
Paid UA • May 19, 2022
How to scale up your Google App Campaigns
Learn tips and tricks about bidding strategies and visual assets for Google App…
Paid UA • July 1, 2019
What is Brand Protection?
When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important…
Paid UA • June 17, 2019
What are Mobile Ad Networks?
Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…
Paid UA • June 11, 2019
Best Mobile Ad Networks 2023
Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…
Paid UA • May 14, 2019
5 Apple Search Ads Best Practices
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…
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