On the Radar

In June 2021, Apple announced launching Apple Search Ads in mainland China.…

Looking to start with app advertising? Here’s five free sources to get you…

It’s a great time to leverage the move towards digital and earn more users for your mobile app. We’re going to talk about how you gain more users by pairing a great App Store Optimization (ASO) strategy with powerful app store…

So that you're off to a good start, we've laid out the most common mistakes made by Apple Search Ad beginners. Avoid these and you'll be one step ahead of the rest.…

Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.…

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important…

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…

Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…

Apple Search Ads is not only a lucrative paid channel but also one that will get you organic keyword uplift. To get the best bang for your buck, here are the Apple Search Ads keyword strategies you need to put into use.…

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…

December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What's the difference between basic and…