On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
How to scale up your Google App Campaigns
Learn tips and tricks about bidding strategies and visual assets for Google App Campaigns.
Rebecca 
Accessing China – with iOS Search Ads in Apple App…
In June 2021, Apple announced launching Apple Search Ads in mainland China.…
Elena Wibmer 
5 Free Sources to Master App Advertising
Looking to start with app advertising? Here’s five free sources to get you…
Elena Wibmer 
Why ASO is Vital to Successful App Store…
It’s a great time to leverage the move towards digital and earn more users for your mobile app. We’re going to talk about how you gain more users by pairing a great App Store Optimization (ASO) strategy with powerful app store…
Elena Wibmer 
6 Common Apple Search Ads Mistakes to…
So that you're off to a good start, we've laid out the most common mistakes made by Apple Search Ad beginners. Avoid these and you'll be one step ahead of the rest.…
appradar 
What is Brand Protection?
When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important…
appradar 
What are Mobile Ad Networks?
Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…
appradar 
Best Mobile Ad Networks 2019
Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…
appradar 
5 Apple Search Ads Best Practices
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…
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