On the Radar

In June 2021, Apple announced launching Apple Search Ads in mainland China.…

Looking to start with app advertising? Here’s five free sources to get you…

It’s a great time to leverage the move towards digital and earn more users for your mobile app. We’re going to talk about how you gain more users by pairing a great App Store Optimization (ASO) strategy with powerful app store…

So that you're off to a good start, we've laid out the most common mistakes made by Apple Search Ad beginners. Avoid these and you'll be one step ahead of the rest.…

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important…

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…

Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…