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See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
google app campaigns tips
How to scale up your Google App Campaigns
Learn tips and tricks about bidding strategies and visual assets for Google App Campaigns.
Apple Search Ads Chinese App Store
Accessing China – with iOS Search Ads in Apple App…
In June 2021, Apple announced launching Apple Search Ads in mainland China.…
Apple Search Ads Chinese App Store
Teaser Asa Blog
5 Free Sources to Master App Advertising
Looking to start with app advertising? Here’s five free sources to get you…
Teaser Asa Blog
Teaser Aso Asa (2)
Why ASO is Vital to Successful App Store…
It’s a great time to leverage the move towards digital and earn more users for your mobile app. We’re going to talk about how you gain more users by pairing a great App Store Optimization (ASO) strategy with powerful app store…
Teaser Aso Asa (2)
apple search ads best practices
6 Common Apple Search Ads Mistakes to…
So that you're off to a good start, we've laid out the most common mistakes made by Apple Search Ad beginners. Avoid these and you'll be one step ahead of the rest.…
apple search ads best practices
apple search ads
Why iOS App Developers Need to Use Apple Search…
Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.…
apple search ads
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brand protection
What is Brand Protection?
When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important…
brand protection
mobile ad networks
What are Mobile Ad Networks?
Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…
mobile ad networks
best mobile ad networks 2019
Best Mobile Ad Networks 2019
Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…
best mobile ad networks 2019
apple search ad keywords
Apple Search Ads: How to Optimize Keywords
Apple Search Ads is not only a lucrative paid channel but also one that will get you organic keyword uplift. To get the best bang for your buck, here are the Apple Search Ads keyword strategies you need to put into use.…
apple search ad keywords
apple search ads
5 Apple Search Ads Best Practices
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…
apple search ads
apple search ads basic and advanced
Apple Search Ads Basic vs. Advanced: What’s the…
December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What's the difference between basic and…
apple search ads basic and advanced
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