Privacy Policy

Applicable as of 23.11.2023


1. Our Commitment to Data Privacy.

1.1. At SplitMetrics, we are committed to protecting and respecting your data privacy. We make no compromises regarding your privacy and strive to be transparent in the way we are processing your data. We are in compliance with the EU’s General Data Protection Regulation (“GDPR”). Any questions regarding data protection can be addressed to [email protected].

2. Introduction

2.1. In the following, we will explain the data we collect, why we collect it, how it is used, how long it is kept, where it is transmitted to and what are your options and rights regarding your data privacy. This privacy policy refers to personal data, i.e. data that can be used to draw conclusions about specific individuals.

3. Scope of Application

3.1. This policy describes how SplitMetrics will use the personal data collected when you visit this website, make use of App Radar ASO Tool, enter into contracts with SplitMetrics as well as information exchanged in person conversations or written communication between you and SplitMetrics(“using our services”). For certain services, this privacy policy may be supplemented with additional privacy terms or with additional privacy notices.


3.2. This privacy policy does not apply to websites, applications or mobile platforms that are not linked to this privacy policy or to those operated by third parties. We encourage you to review the privacy policies posted on those websites, applications and mobile platforms.

4. Why We Process Data and on What Legal Basis

4.1 Fulfillment of Contracts

4.1.1. We want to offer you a continuously great experience with SplitMetrics products and services. For doing so, we need to collect data that helps us to improve the quality levels of our products and services.


4.1.2. Thus, the data received from you is needed to carry out our contractual and precontractual duties. Without this data, we cannot enter or fulfill a contract with you. 

4.2 Legal Obligations

4.2.1. Moreover, we have a legal obligation to process certain kinds of data, especially to collect and retain data for certain reasons e.g. due to tax law, corporate law, anti-corruption and anti-money laundering laws.

4.3 Consent

4.3.1. Some data processing is only done by us if you have expressly given your consent. This includes, for example, data processing in the following areas:

  • Customer Care and Support
  • Advertisement, such as promotional offers, advertisement material and newsletters (both hardcopy and digital) and
  • To refer to existing or former contractual relationships (referencing)


4.3.2. You may at any time withdraw your consent. A withdrawal has the effect that we will not further process your data for the above mentioned purposes from that point in time onwards. Please send your withdrawal to our contact address below.

5. Data We Collect

5.1. We collect data from you mainly in two ways: directly from you and automatically through the websites and services offered by us.


5.2. The types of data we collect directly from you may include the following as well as any other data type that we expressly ask you to enter and submit:

  • Contact information, such as your name, email address, mailing address and telephone number.
  • Usernames and passwords.
  • Comments and feedback.
  • Interests and communication preferences.
  • Information given by you voluntarily such as position, department, company registry number, webpage, customer number and tax registry number.
  • Information on services purchased by you.
  • Information on billing and mode of payment.
  • Security question and security answer.


5.3. If you contact our support, we collect the data you give us during the interaction.


5.4. Regarding the data collected via the usage of the website see below.

6. Personal Data of End-Users

6.1. SplitMetrics generally does not process any personal data of end-users. SplitMetrics only saves and processes Usernames/Nicknames of App Store and Google Play Store Users exclusively to make the process of answering to App Store reviews possible for the Contractual Partner. These usernames will not be linked to any natural person / further personal data by SplitMetrics. No other personal data of end-users is processed or saved in any way.


6.2. By entering into a contractual relationship with SplitMetrics, SplitMetrics’s Data Processing Agreement is automatically concluded between SplitMetrics and the Contractual Partner. SplitMetrics and the Contractual Partner may exchange a signed copy if required.

7. Duration For Which We Keep Your Data

7.1. We will keep your data in any case as long as we require it for carrying out a contract or as long we are required by law (e.g. for reasons due to tax law, corporate law, anti-corruption and anti-money laundering laws) and as long as we need the data for post-contractual purposes (such as warranty and guarantees, and the enforcement of or defense against claims).

8. Transmission of Data and Data Processors

8.1. Being part of a group of companies, we have connected business entities and external service providers within and without the European Economic Area (“EEA”) to whom we may transmit data.


8.2. For data processing we may also employ third parties as data processors; we may pass on your data e.g. to the following recipients or recipient categories (among others): Tax Advisors, Legal Representatives, Banks, Sub-Contractors, Service Providers, other companies of the group, courts, administrative authorities, other public institutions.

9. Data Processing Outside of the European Union

9.1. Your data may be at least partially processed outside of the European Union (or the EEA).


9.2. Adequate protection is provided either via an Adequacy Decision of the European Commission or via standard contractual clauses to ensure data protection.

10. Data Transfer to the United States

10.1. Data transfer to third-party service providers in the United States is carried out on the basis of Data Processing Agreements including Standard Contractual Clauses issued by the European Union.

11. Automated Decision Making and Profiling

11.1. We do not employ any procedure for automated decision-making or profiling.

12. Data Collected When You Use This Website and App Radar ASO Tool

12.1. Examples of the data collected are:

  • Internet Protocol (“IP”) address used to connect your computer to the Internet.
  • Computer, device and connection information, such as browser type and version, operating system, mobile platform and unique device
  • Identifier (“UDID”) and other technical identifiers.
  • Uniform Resource Locator (“URL”) click stream data, including date and time, and content you viewed or searched for on a Service
  • Time spent in App Radar ASO Tool.
  • Date and time you logged into App Radar ASO Tool.
  • Features you have been using.

13. Cookies and Web Beacons

13.1. SplitMetrics uses so-called cookies and web beacons at certain points on the website and in App Radar ASO Tool. They act as a means for us to make our service more user-friendly, effective and secure.


13.2. Cookies are small text files that are saved by your browser on your computer or mobile device when you first visit a website so that the website can recognize your device the next time you visit it again. Cookies do not cause any harm to your computer and they do not contain viruses. SplitMetrics does not collect personal data via cookies or web beacons. Partially, it is possible to use our services without cookies. In this case, however, it is possible that not all functions of our services can be fully used.

14. Different Types of Cookies

14.1. In general, there are two different types of cookies:

  • “Session” cookies, which are temporary and deleted when you close your browser.
  • “Persistent” cookies, which remain until you delete them or they expire. Persistent cookies usually are used for analytical purposes.


14.2. There are first-party and third-party cookies. First-party cookies are generated by SplitMetrics whereas third-party cookies are generated by tools (third parties) such as e.g.  Google Analytics.


15. Disable Cookies

15.1. There are a number of ways to manage and disable cookies. The “help” portion of the toolbar on most browsers will tell you how to stop accepting cookies, how to be notified when you receive a new browser cookie and how to disable existing browser cookies. However, if you block cookies, you may not be able to register, login or make full use of our Services. You can also use your mobile device’s settings to manage the available privacy options.

16. Web Beacons and Tracking URLs

16.1. A web beacon is a graphic image that is placed on a website or in an email that is used to monitor the behavior of the user visiting the website or sending the email. Tracking URLs work similarly to Web Beacons. Tracking URLs are custom-generated links to help us understand traffic sources and track email opening rates.

17. Third-Party Cookies: Statistics

17.1 Google Analytics

17.1.1. SplitMetrics uses Google Analytics on this website and App Radar ASO Tool, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.


17.1.2. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser or following the steps provided below. However please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


17.1.3. This website uses retargeting technology. This enables us to contact internet users with specific advertisements, who have shown interest in our service and products before. This is based on an analysis of the user’s behavior via cookies.


17.1.4. No personal data is stored and the usage takes place with regard to the laws for data protection. We cooperate with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).


17.1.5. You can opt-out of Google Analytics by visiting or by downloading the Google Analytics opt-out browser add-on at:


17.1.6. Please note that SplitMetrics initializes Google Analytics with the setting “anonymizeIp”. This guarantees anonymized data collection by masking the last part of your IP address.


17.1.7. We have an ongoing Data-Processing-Agreement (DPA) with Google. The DPA is a contract that legally binds Google to keep our user’s data safe, process the data in consent to our data protection regulations and not to disclose our data to third parties.

17.2. Microsoft Clarity

17.2.1. SplitMetrics uses Microsoft Clarity on its website, a user behavior analytics tool provided by Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052, USA. Clarity helps to understand how users are interacting with the website (e.g. by showing how the page has rendered and what interactions the user had on the website such as mouse movements, clicks, scrolls, providing “heat maps” etc.). SplitMetrics uses Clarity in a privacy-friendly (“masked”) mode. See more information here: 


17.2.2. Clarity also uses cookies. You may opt-out of this in the cookie settings.


17.2.3. Microsoft may collect or receive Personal Data from individuals accessing this website(s) (thus acting as data controller), i.a. to provide Microsoft Advertising. Please see Microsoft’s Privacy Policy and the applicable Terms of Use:


17.2.4. You may opt-out from the use of data to receive interest-based advertising from Microsoft by visiting Microsoft‘s Opt-Out-Page:

18. Third-Party Cookies: External Media and Marketing

18.1. Facebook Visitor Action Pixel

18.1.1. We use the Facebook Visitor Action Pixel to track user behavior after they have been redirected to this website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes.The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy We may also use the data for Facebook Custom Audiences. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.


18.1.2. Facebook Visitor Action Pixel is provided by Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).


18.1.3. You can stop the collection of your data by Facebook pixel by visiting the following address:


18.2. Twitter

18.2.1. We have links on our site to the service “Twitter” provided by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, with whom we have a data processing agreement. To learn how Twitter processes personal data:

18.3. LinkedIn

18.3.1. We have links on our site to the service “LinkedIn” provided by LinkedIn Corporation, 1000 W. Maude Avenue Sunnyvale, CA 94085 USA, with whom we have a data processing agreement. To learn how LinkedIn processes personal data:

19. Third-Party Cookies: Functional 

19.1. Intercom

19.1.1. We also use Intercom to send out our newsletter. Intercom is a service provided by Intercom, Inc. a Delaware corporation with offices at 55 2nd Street, 4th Fl., San Francisco, CA 94105, USA. If you sign-up for our newsletter your newsletter sign-up data will be transferred to Intercom. Intercom will also save that data.


19.1.2. We have an ongoing Data-Processing-Agreement (DPA) with Intercom. The DPA is a contract that legally binds Intercom to keep our user’s data safe, process our data in consent to our data protection regulations and not to disclose our data to third parties.


19.1.3. Intercom’s privacy policy can be found here:


19.2. Google Tag Manager

19.2.1. Google Tag Manager is a tag management system (TMS) that allows us to quickly and easily update measurement codes and related code fragments collectively known as tags on this website. It is provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). We have an ongoing Data-Processing-Agreement (DPA) with Google.

20. Other Important Service Providers

20.1. Payment Providers

20.1.1. SplitMetrics uses PayPal and Braintree (Paypal Group) as payment providers. For the use of these payment providers, their Terms of Service and Privacy Policy apply. The Terms of Service and Privacy Policy for PayPal and Braintree are different depending on the country you are in. Make sure to select the right country:


20.2. Chargebee

20.2.1. SplitMetrics uses CHARGEBEE INC. (340 S Lemon Avenue, #1537, Walnut, California 91789, USA) as a processor for App Radar ASO Tool subscriptions. Information on Chargebee’s GDPR compliance can be found here:

20.3. Friendly Captcha

20.3.1. This website uses the Friendly Captcha tool to protect it from spam and abuse, and to check whether input is actually made by human users or programs (bots).


20.3.2. Friendly Captcha is provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Woerthsee, Germany. It collects IP address, technical details of the web browser used and, if applicable, the operating system, the part of the website accessed and the date and time of access as well as any entries that the captcha prompts you to make. No cookies are set or used for this purpose. Friendlycaptcha only receives the data when you click on the button to start the “anti-robot verification”.


20.3.3. The provider has summarized details about this processing here:


20.3.4. We have concluded an order processing agreement with Friendly Captcha.

21. Your Rights to Your Data

21.1. Adhering to the GDPR we rely on your consent in many instances to process your data. We fully acknowledge and enforce the following rights to your data:

  • You may withdraw that consent to store your data at any time without providing a reason.
  • You may request access to your personal data and receive copies (in a portable format if possible) of it.
  • You may have inaccurate or incomplete data corrected or updated.
  • You can limit or restrict our use of your data and you can stop us using all of your personal data.
  • You have a right to be forgotten, in other words you can request that we delete your personal data. We will honor these requests unless we have to retain data to comply with any legal obligations or have an overriding interest to retain it.

21.2. You have the right to submit a complaint about the rights to your data to your local data protection authorities.

21.3. If you want to exercise any of these rights you can reach us via email at: [email protected]. For your protection, we may ask you to provide proof of identity before we can answer the above requests.

22. Changes to Our Privacy Policy

22.1. If we modify this privacy policy, we will post the revised version here, with an updated revision date.


22.2. The Privacy Policy is valid only in the English language. Other language versions are offered for the convenience of the User and to facilitate its understanding. This Privacy Policy will always be governed by its version in English. In case of a contradiction between the Privacy Policy in another language and its English version, the English version will prevail.

23. Contact

SplitMetrics Inc.

108 W. 13th Street, Suite 100, Wilmington, DE (Delaware), 19801

[email protected]