On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
ASO, App Growth • November 7, 2024
The Ultimate ASO Checklist by App Radar
The App Store Optimization (ASO) Checklist outlines essential steps to improve an app’s visibility in app stores. Key items include keyword research, optimizing the app title, description, and icon, choosing relevant categories, gathering user reviews, and tracking performance metrics. Following these steps increases downloads and boosts user engagement. We have prepared a comprehensive list of…
ASO, ASO and app marketing trends • October 22, 2024
8 Steps to Become an ASO Expert in 2024
Want to become an ASO expert, but not sure where to start? This article is the perfect fit. We’ve compiled our ASO know-how and packed them in 8 actionable steps. Whether you’re launching your own app or trying to get a job in the industry, this article is the starting point for ASO success. Let’s…
ASO, News and releases, Market Research • May 10, 2024
App Timeline – Monitor ASO Updates and In-App Events of Any…
App Store Optimization is an ongoing process of improving your metadata and creative strategy for your app store listing. To learn which tactics worked and which did not, it’s important to track & save the ASO updates and In-App Events you do. It’s also wise to track your competitors’ updates – so you can learn…
ASO • October 5, 2023
How to create a high-performing app store listing for your mobile…
App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…
Google Play Store, ASO • July 21, 2023
How to Use HTML & Emoji in Google Play Store App…
In today’s digital age, mobile app marketers face fierce competition in the crowded Google Play Store. Creating eye-catching and engaging app listings and structured app descriptions is essential to stand out and capture users’ attention. One effective way to achieve this is by incorporating rich formatting and emojis into your app’s long description. Let us…
ASO • January 13, 2022
App Store Aesthetic: competitor creatives vs. your app…
Learn an easier way to explore and analyze competitor app store aesthetics.…
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ASO • August 11, 2021
Best app video recording tools 2023: how to create app preview and promo…
The right app store preview can help users discover and learn more about your app and convince them to download.…
ASO • December 16, 2020
Differences for app videos on Google Play Store and Apple App…
Let's explore the requirements for your app video in the two app stores. Although named differently, the idea of showcasing your apps’ functionality is the same for Promo Video on Google Play Store and for App Previews on Apple App…
ASO • January 31, 2025
Best App Screenshot Generators: How to Create App…
App screenshots are very important in ASO. Here is the list of top 11 app screenshot generator tools to create stunning android and iPhone…
ASO • September 3, 2020
Get Started with ASO in 5 Simple Steps
Whether you’re publishing your first app or your 50th, having a bulletproof App Store Optimization strategy is going to be the key to your success. Today, we’re going to walk you through 5 simple steps to get started with App Store Optimization.…
ASO • May 1, 2018
How To Optimize Your ASO Keyword Strategy
About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword…