On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
mobile ad networks
Paid UAJune 17, 2019
What are Mobile Ad Networks?
Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…
mobile ad networks
appradar
best mobile ad networks 2019
Paid UAJune 11, 2019
Best Mobile Ad Networks 2023
Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…
best mobile ad networks 2019
appradar
push notifications
App GrowthJune 3, 2019
12 Best Practices for Your Push Marketing…
Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…
push notifications
appradar
mobile game marketing
Mobile app gamesMay 21, 2019
Top Mobile Games Marketing Strategies 2020
Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.…
mobile game marketing
Thomas Kriebernegg
apple search ads
Paid UAMay 14, 2019
5 Apple Search Ads Best Practices
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…
apple search ads
appradar
app metrics
AnalyticsMay 13, 2019
6 Mobile App Metrics You Absolutely Need to…
When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to…
app metrics
Grete Ling
data monetization
MonetizationJanuary 30, 2019
Data Monetization: An Emerging Trend You Shouldn’t Miss in…
Thinking of the ways to make money with your app? Make sure you familiar with the most rapidly evolving monetization trends in 2019 - data…
data monetization
appradar
Teaser-paid-organic
App GrowthNovember 27, 2018
Paid vs. Organic Mobile User Acquisition – A…
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…
Teaser-paid-organic
appradar
Teaser-game-growth
Mobile app gamesAugust 15, 2018
3 Game Growth Strategies Developers Need to…
The creators of Fun Run managed to grow their mobile game to over 1 million downloads - all organic! Check out the growth hacks they…
Teaser-game-growth
appradar
Teaser-app-metrics (1)
AnalyticsJuly 2, 2018
App Metrics: How to Measure Your ASO Success…
Want to see the big picture of your app store performance? Here’s a feature which combines visibility and app metrics in one…
Teaser-app-metrics (1)
Grete Ling
app marketing terms
App GrowthJune 5, 2018
6 Basic Mobile App Marketing terms for User Acquisition…
One of the biggest challenges for app developers is commonly the part after creation. Marketing an app in an efficient way is crucial for a successful business. Here’s a guide to get you started with app advertising strategies and payment…
app marketing terms
Iryna Lukashuk
Teaser-aso-kw
ASOMay 1, 2018
How To Optimize Your ASO Keyword Strategy
About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword…
Teaser-aso-kw
appradar
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