On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.

Ultimate Guide for NFT App Marketing Strategy in…
Find out how to develop NFT app marketing strategy to promote your NFT app.

Mobile app growth: how to combine ASO & Paid…
Boost your app growth with combining ASO & Paid UA.


User acquisition 101: Tips for new UA…
Looking to build out an effective user acquisition strategy? This guest post from Adjust offers 4 helpful tips to get you…


Mobile App Marketing Hacks to Improve User…
This guide is intended to help you understand what are the right marketing moves to improve your app’s user engagement and how to ensure maximum success.…


4 Ways to Get More Organic App Installs
Organic app installs are affordable to produce and pack a punch when it comes to value. I’m giving you 4 ways to boost your organic app installs. You’ll surely want to put these methods to use. There’s nothing to lose and only installs to…


How to Find Your Target Audience for Mobile…
A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out…


12 Best Practices for Your Push Marketing…
Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…


Paid vs. Organic Mobile User Acquisition – A…
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…


6 Basic Mobile App Marketing terms for User Acquisition…
One of the biggest challenges for app developers is commonly the part after creation. Marketing an app in an efficient way is crucial for a successful business. Here’s a guide to get you started with app advertising strategies and payment…
