Your average app's star rating is a crucial metric for users, your product team, and the store's algorithm. People rely on ratings & reviews as social proof that they are downloading a high-quality app. Higher ratings will encourage more people to download and use your app, whereas lower ratings will lead to the opposite motivation. Additionally, a low star rating signals to the algorithm that users are not happy with your in-app experience. As a result, your visibility in the stores will be limited.

Answering user feedback will show that you care about their opinion. In other words, it is your moment to convince them that it might be worth changing the rating to a better one. Remember that users can change their rating at any time, so why not use it to show them it's worth it?

The review section is an excellent source of feedback from the user base. Analyzing user reviews can uncover important product improvement insights and helps to identify feature requests, bugs, and UX problems in your app.

Ensure you engage with your users by answering their feedback. It will show that you care about their opinion. When answering reviews, remember to: Offer solutions for the problems of your user base. Update your review answer once a bug is fixed. Try to focus on answering all 1-3 star ratings first. Answer reviews in the local language. And remember to analyze reviews and report them to your product team.