On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
feature app radar facelift
App Radar is getting a facelift
The latest App Radar release significantly improved the user's experience with Ads Insights inside our tool. You can now use Ads Tool more intuitively and monitor the ad performance of your whole app portfolio in one…
Apple's Custom Product Pages guide
What are Custom Product Pages in App Store and how do they…
Apple introduced Custom Product Pages (or CPPs in short) in the App Store with the launch of iOS 15. Apple discontinued its Creative Set tests and CPPs were the replacement feature that app publishers had been waiting for. Custom Product Pages allow you to create similar versions of your default App Store product page but…
Apple's Custom Product Pages guide
teaser release media manager
Competitor’s app metadata: how to unleash competitors’ ASO…
Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…
teaser release media manager
Apple Product Page Optimization guide
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts.  Apple’s Product Page Optimization received a lot of noise and was announced as a…
Apple Product Page Optimization guide
google play store ab testing
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
google play store ab testing
teaser huawei appgallery
The ultimate guide to Huawei AppGallery ASO for app marketers and…
Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…
teaser huawei appgallery
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mobile ecommerce apps
10 tips for developing a successful ecommerce mobile…
Learn how to create a successful ecommerce app with our tips.…
mobile ecommerce apps
money management apps app radar
Best money management apps 2022
Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…
money management apps app radar
Google Play LiveOps teaser image
Google Play LiveOps guide for app…
LiveOps is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the LiveOps feature will allow app publishers to push in-app events, offers, and big releases to different user groups from different countries. As a result, the app marketers will…
Google Play LiveOps teaser image
how to create a successful mobile app gaming studio
Step by Step Guide: How to create a successful mobile app gaming…
The mobile gaming industry has a well-established structure – big gaming studios and brands dominate the market with popular games, financial resources, experience, and game development knowledge. However, during the last edition of the Mobidictum event that I visited in September, I noticed many small studios are operating under big publisher names and looking for…
how to create a successful mobile app gaming studio
review tagging app radar
How to do efficient review management for mobile…
Review management is one of the essential activities for improving your mobile app rating and increasing users’ trust.  With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it.  As you already know, in…
review tagging app radar
historical search volume app radar
Analyze app visibility changes easier with historical search…
Having difficulties with analyzing your mobile app visibility? Well, not anymore!  With our latest release, we introduced historical data for search volume values. This feature mainly helps you to understand better changes in the visibility of your app, such as:  Why do I get lower visibility in the App Stores? Is it because my brand…
historical search volume app radar
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