On the Radar

Apple introduced Custom Product Pages (or CPPs in short) in the App Store with the launch of iOS 15. Apple discontinued its Creative Set tests and CPPs were the replacement feature that app publishers had been waiting for. Custom Product Pages allow you to create similar versions of your default App Store product page but…

Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…

In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts.  Apple’s Product Page Optimization received a lot of noise and was announced as a…

A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…

Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…

Learn how to create a successful ecommerce app with our tips.…

Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…

LiveOps is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the LiveOps feature will allow app publishers to push in-app events, offers, and big releases to different user groups from different countries. As a result, the app marketers will…

The mobile gaming industry has a well-established structure – big gaming studios and brands dominate the market with popular games, financial resources, experience, and game development knowledge. However, during the last edition of the Mobidictum event that I visited in September, I noticed many small studios are operating under big publisher names and looking for…

Review management is one of the essential activities for improving your mobile app rating and increasing users’ trust.  With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it.  As you already know, in…

Having difficulties with analyzing your mobile app visibility? Well, not anymore!  With our latest release, we introduced historical data for search volume values. This feature mainly helps you to understand better changes in the visibility of your app, such as:  Why do I get lower visibility in the App Stores? Is it because my brand…