On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Google Play App Store Optimization • December 10, 2024
Google Play Pre-Registration: What is it and Why it Matters for…
Google Play pre-registration is a feature that allows Android developers to showcase their app or game on the marketplace before its official release, enticing users to sign up for a future download. Its primary purpose is to enhance launch success, but pre-registration benefits extend to app store optimization (ASO). The basics of Google Play pre-registration…
iOS App Store Optimization, App Keyword Optimization • November 27, 2024
App Store Keywords Optimization: a Guide for iOS…
App Store keywords are specific words or phrases that make a mobile app visible in organic search results for various search terms used by App Store users. Optimizing an iOS app’s visibility on the App Store requires strategic keyword research, evaluation, and implementation. To increase organic visibility, App Store keyword research and evaluation should be…
App Retention, Mobile app development, App Growth • November 25, 2024
Top Push Notifications Services And Tools to Engage Users [2024…
Push notifications are powerful tools for app marketers. They offer a direct line to users and can significantly boost engagement and retention. However, tons of different push notification services flood the market. This article will simplify your decision-making process, presenting a curated list of the top 11 push notification providers for 2024. Each entry includes…
ASO, App Growth • November 7, 2024
The Ultimate ASO Checklist by App Radar
The App Store Optimization (ASO) Checklist outlines essential steps to improve an app’s visibility in app stores. Key items include keyword research, optimizing the app title, description, and icon, choosing relevant categories, gathering user reviews, and tracking performance metrics. Following these steps increases downloads and boosts user engagement. We have prepared a comprehensive list of…
iOS App Store Optimization • October 29, 2024
App Store Ranking Factors: How to Grow Your iOS App in…
Ranking high for relevant keywords allows your target audience to discover your app. And the more easily people can find your app, the more downloads your app will get. But first, you have to understand how the Apple ranking algorithm works.…
ASO, ASO and app marketing trends • October 22, 2024
8 Steps to Become an ASO Expert in 2024
Want to become an ASO expert, but not sure where to start? This article is the perfect fit. We’ve compiled our ASO know-how and packed them in 8 actionable steps. Whether you’re launching your own app or trying to get a job in the industry, this article is the starting point for ASO success. Let’s…
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Google Play App Store Optimization, App Keyword Optimization • October 16, 2024
How to Optimize Keywords on Google Play for a Mobile App or…
App store search is a significant traffic source for any app on Google Play. App store optimization (ASO) may tremendously impact its effectiveness, provided we maintain a strategic approach to keyword optimization. This article will explain how to optimize keywords on Google Play to connect our store listing through keyword research, optimization, implementation, and regular…
Market Research • October 4, 2024
5 Essential Factors in Competitor Analysis for Mobile…
Falling behind your competitors could mean certain death for your mobile app ventures. To avoid being left in the dust, make sure you’re evaluating these 5 very essential factors the next time you perform a competitor…
App Retention • September 10, 2024
Push Notifications for Mobile Apps: Best Practices in…
Push notifications are a powerful tool for engaging users and driving app retention. They can significantly enhance user experience and boost app performance when used effectively. For push notifications to be as effective as possible, we’ve prepared a “best practices” overview on writing and sending push notifications for your mobile app or game. Let’s start…
App Store Optimization Basics • July 17, 2024
10 App Store Optimization Strategies for Dominating App Stores Now and in the…
A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world of mobile apps. Unless you ensure the app’s decent discoverability, its exceptional functionality and smooth user experience don’t matter much. This guide will examine various optimization strategies that help attract, convert, and retain users. Why…
App Store Optimization Basics • July 2, 2024
Best ASO Tools: Complete List for Efficient ASO in…
App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO professionals should rely on a variety of tools to effectively execute their strategies and navigate the competitive landscape of app stores. So today we want to share our vast experience with you and list…
Google Play Store • June 27, 2024
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
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