On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Google Play Store • August 21, 2025
Google Play Screenshot Sizes, Requirements and Guidelines Android App Owners Need to Follow in…
Google Play screenshots are more important now because of the Play Store's redesign. App screenshots are shown above the fold. As a result, people's attention get drawn more easily to the app screenshots. We're covering quickly why screenshots are important and then moving onto the Android app screenshot sizes you need to follow.…
Monetization • August 8, 2025
Google Play and App Store Fees: List of Costs That App Owners Pay in…
Most of the app stores take a commission on paid apps and in-app purchases that they list in their stores. Let's take a look of Apple App Store fees, Google Play Store fees and compare fees for some other bigger app stores as…
iOS App Store Optimization • August 7, 2025
App Store Preview Video for iOS Apps: Key Requirements, Guidelines and ASO…
The iOS app preview video is a maximum 30 second clip that shows users what your app is about. You can have up to 3 videos, but it’s best practice to just have one great video. Preview videos are great for super interactive apps, especially games. They’re also important for paid apps. People always want to try before they buy. A video is the perfect chance to give them that opportunity.…
Google Play Store • August 6, 2025
Google Play Store Listing Experiments: How to Run Native A/B testing for Android Apps for…
Google Play Store Listing Experiments is a built-in A/B testing tool within Google Play Console. This feature allows app publishers and marketers to test for free different versions of their app’s store listing elements – such as icons, screenshots, and descriptions – using actual Google Play traffic. Store Listing Experiments help you discover which creative…
iOS App Store Optimization • July 30, 2025
iOS app icon sizes, requirements and guidelines (with Apple WWDC 2025…
Before you can publish your app, you are required to provide a high-res app icon. It’s crucial that you put the time and effort into designing a great app icon because it will become the main representation of your app. Users will see it on the App Store, on their mobile devices, and on all of your marketing campaigns. It's an extremely important App Store visual.…
Analytics • July 29, 2025
12 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in…
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Apple App Store • July 28, 2025
App Store Screenshot Sizes, Guidelines and Requirements for iOS apps (2025…
When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads. In addition to being nicely designed, your iOS app screenshots have to follow Apple's guidelines and size requirements.…
iOS App Store Optimization, App Keyword Optimization • June 30, 2025
App Store Keywords Optimization: Full Guide For iOS…
App Store keywords are specific words or phrases that make a mobile app visible in organic search results. Users discover applications by entering these search terms, making strategic keyword research and implementation essential for optimizing an iOS app’s visibility. This process is a fundamental part of app store optimization (ASO). After reading the article, you…
Apple App Store • August 12, 2025
Custom Product Pages: How to Boost App Store Conversions With Precise App Store…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
iOS App Store Optimization • May 19, 2025
Winning with ASO in the App Store: A complete guide to succeed with your iOS…
App store optimization (ASO) is the cornerstone of success on the App Store. It establishes organic visibility and improves conversion rates, impacting all paid user acquisition channels. Its scope broadens each year, incentivizing ASO specialists to explore more aspects of app marketing. App store optimization (ASO) for the App Store requires a unique approach. Like…
App Growth, Analytics • March 14, 2025
How Watch Duty Became the #1 Wildfire Tracking App on the App…
Watch Duty: Wildfire Maps surged to first place on the App Store’s Top Chart in January 2025 as wildfires raged across California. Its ASO strategy was clearly among all the factors that contributed to the velocity of the app’s success, making it more visible in this dire time. In a matter of days, Watch Duty:…
Product Announcements • February 20, 2025
Check Out App Radar’s Expanded Rankings & Improved Keyword Data…
App Radar now has more precise and reliable organic keyword metrics than ever before. Following our most recent and major updates to Keyword Research and Monitoring, we offer you a third one, expanding keyword rankings and improving data quality. This update will allow ASO managers to access deeper keyword insights, uncover hidden opportunities, and confidently…
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