What is App Store Optimization: Ultimate Guide to ASO in 2022
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app convers...
23 min read
App Radar Academy
Learn how to utilize ASO & grow your app business. The Academy has already helped over 1000 ASO students become experts.
ASO Basics
App Keywords: How to Choose the Best Keywords for Your App
Now, in this last chapter of the ASO Basics lesson, you’ll learn how to build a strong keyword set that will increase ...
10 min read
App Store Ranking Factors: App Store vs. Google Play
Your app store rank is determined by several components in accordance to the user search query and keywords used in the ...
9 min read
ASO Intermediate
How Backlinks and SEO Affect App Visibility
In 2015 Google announced that in the search engines of a mobile browser, the results would also include apps. This simpl...
3 min read
Improving App Ratings and Replying to User Reviews
App ratings and reviews are vital to your app’s success in the Google Play and App Store. People use ratings and revie...
23 min read
Using App Store Listing Visuals to Make a Good First Impression
App visuals make up the bulk of a person’s first impression of your app. While the text, as we learned in earlier less...
7 min read
What is App Conversion Rate Optimization (CRO)?
App Store Optimization involves more than keywords. It also includes conversion rate optimization. What is app conversio...
7 min read
ASO Advanced
Leveraging Seasonality for More App Downloads
Several app niches, such as fitness, get seriously impacted by seasonal trends. Other categories, like retail, are influ...
2 min read
Increasing App Retention Rate
Both the App Store and Google Play ranking algorithm takes into account download velocity and retention rate when rankin...
7 min read
How Often Should You Make App Updates?
App Store Optimization is a continuous and iterative process. App store rankings and trending keywords are changing from...
6 min read
How to do Mobile App A/B Testing for Your App Store Listing
App A/B testing (Split-testing) is a method of hypothesis checking in which two options are compared in order to determi...
15 min read
What is App Localization?
App localization is the process of adapting your app and its app store listing to appeal to different geographic target ...
8 min read
iOS App Store Optimization
App Icon: How to Create an Appealing iOS App Icon
Before you can publish your app, you are required to provide a high-res app icon. It’s crucial that you put the time a...
2 min read
App Preview Video: Showcasing Your iOS App in App Store
The iOS app preview video is a maximum 30 second clip that shows users what your app is about. You can have up to 3 vide...
3 min read
App Store Pre-Order: Create Excitement for Your App Pre-Launch
So what if your app hasn’t even launched yet? You can still build up hype in the and out of the App Store! We’re goi...
2 min read
App Subtitle: Placing Keywords in iOS App Subtitle
In general, every element of an app store product page has the power to drive downloads. At the same time, keywords plac...
4 min read
App Screenshots: Designing Compelling Screenshots for the App Store
iOS App Screenshots make up a large bulk of your App Store visuals. They are usually what people will use to decide if t...
7 min read
How to Get Featured in the App Store
Getting featured in the Apple App Store is an achievement all app developers strive towards. It’s a big win. Seriously...
9 min read
Following Apple’s Guidelines for Your App Product Page
Because Apple cares about associating themselves with high-quality products, they won’t just let anyone publish apps o...
5 min read
In-App Purchases: Optimizing Your iOS App Monetization Model
The idea behind In-App Purchase is pretty simple, it’s to sell digital services or features inside your app. In recent...
3 min read
App Store Ratings and Reviews: How User Reviews Affect App Store Ranking
In this lesson we’ll be going through not only how to reply to the reviews your app gets in the Apple App Store but al...
7 min read
iOS Keyword Field: How to Take Advantage of iOS Keywords
Apple has helped developers by creating the keyword field. Here you have 100 characters to specify terms or phrases that...
6 min read
App Description: What You Need to Put in iOS App Descriptions
App Descriptions give you the chance to tell App Store visitors more about your app and why they should download it. It...
2 min read
App Name: Writing iOS App Names that Drive Downloads
Your app’s name is also its brand name. This is how people will recognize your app and the words they’ll use when th...
3 min read
Google Play App Store Optimization
Short and Long Description: Placing Keywords in Android App Descriptions
For both, iOS and Android apps, you need to provide the app stores with an app description, which is part of the app met...
4 min read
App Icon: Designing Android App Icon for Google Play
On Google Play there are thousands of apps, which means your app has to stand out so as people download it. In a researc...
1 min read
App Screenshots: Creating Android App Screenshots for Google Play
Android app screenshots, together with the demo video, are your chance to demonstrate the most important and catchy func...
1 min read
App Promo Video: How to Create a Great Promo Video for Google Play
Promo videos show how your app works. That’s a great opportunity to catch the potential user’s attention because it...
1 min read
Google Play Pre-Registration: Create Hype for Apps Before Launch
Building up excitement for your app even before launch will help make the release even more of a success. Google Play wi...
3 min read
Feature Graphic: Making a Compelling Google Play Feature Graphic
Feature Graphic is an important asset on Google Play. That’s the header of your app page. And if you don’t have a vi...
1 min read
How to Reply to Google Play Reviews
Google Play app ratings and user reviews affect how Android users see your app. By looking through your app’s ratings ...
5 min read
Keeping Your Google Play Android Vitals Healthy
Google Play puts your Android app’s stability performance into consideration too. Naturally, they don’t want apps fi...
3 min read
Getting Featured in the Google Play Store
Google Play reaches billions of Android users in over 190 territories. Featured apps get a boost in app store impression...
10 min read
App Title: Writing Android App Titles that Drive Downloads
The app title, meaning the name of your app, is super important for two main reasons. First, it is the first written inf...
3 min read
Google Play Ranking Factors for Android Apps
App Store Optimization (ASO) is the key to boost your app downloads. When you optimize your app page, the process of rea...
5 min read
App Keyword Optimization
Researching App Keywords
App Store Optimization is the process of optimizing your app to appear high in relevant search results. There’s huge c...
10 min read
What is App Keyword Search Volume?
Your App Store Optimization (ASO) is affected by several factors. One of the main factors is your app keywords and their...
3 min read
What is App Keyword Difficulty?
Our team at App Radar calculates difficulty to let you know how easy or how challenging it will be for your app to rank ...
3 min read
Implement Keywords in Your App Store Listing
After you’ve decided on your keyword set, it’s time to implement them in your app store listing or app information. ...
6 min read
Choosing App Keywords Using Search Volume and Difficulty Values
In the last two posts, we talked about Keyword Search Volume and Difficulty and what these values mean. Now, we’re goi...
3 min read
App Store Advertising (ASA)
Ultimate Guide to App Store Advertising 2021
What is app store advertising, and why is it necessary? We’re about to find out! This is your ultimate guide to app st...
15 min read
Apple Search Ads: Learning the Basics
So you’ve decided to level up the promotion of your iOS app. Good news – Apple Search Ads is going to be your se...
11 min read
How do App Store Advertising and Optimization Work Together?
You’ve now learned about the 2 main channels for promoting your app, Apple Search Ads and Google App Campaign. Need a ...
5 min read
How to Strategically Budget for App Store Advertising
So far, we’ve talked about what Apple Search Ads and Google App Campaign are and why they are essential to growing you...
6 min read
Measuring App Ad Performance
Measuring how your app ads are performing is crucial to any paid user acquisition campaign. So let’s talk about wh...
8 min read
🎉NEW🎉 Google App Campaigns
The ultimate guide to Google app campaigns
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app ma...
16 min read
How to launch Google app install campaigns?
App Install Campaign is one of the three possible campaign types you can run with Google Ads. The name – App Insta...
10 min read
What are Google app campaigns for engagement and how do they work?
Google app campaigns allow app marketers to promote their apps using the large universe of Google properties. Like with ...
11 min read
What are Google app campaigns for pre-registration?
Google app campaigns automate the creation of ads from the ad copy ideas and texts, images, and video assets you provide...
6 min read
Simple guide to conversion tracking for Google app campaigns
The conversions from Google app campaigns are among the most critical areas when setting up and running campaigns. App m...
7 min read
Complete guide to Google app campaigns ad formats and assets
Google App Campaigns run through various channels and show ads that are automatically combined with different creative a...
9 min read
Best practices for improving Google app campaigns
Google App Campaigns can help you easily promote your app across the Google network and reach your target audience. ...
8 min read
How App Radar Academy can help you
Easy ASO Online Courses
Whether you are a complete beginner or already familiar with App Store Optimization, our courses are easy to follow for beginners & advanced users alike.
Boost your Growth & Business
Written by ASO pros with more 5+ years of experience, each chapter is based on strategies which already helped numerous mobile businesses to grow.
Hands-on Tips and Tricks
Learn how to minimize your marketing efforts and save time with our Tips & Tricks. We guide you through the complete process with best practice examples.
Work with our experts
Want someone experienced to run analyze your performance and run your ASO and ASA? Need more know-how for your team? There are many reasons to hire App Radar as your partner. Contact us to grow your app and mobile games smarter.
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