On the Radar

A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…

LiveOps is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the LiveOps feature will allow app publishers to push in-app events, offers, and big releases to different user groups from different countries. As a result, the app marketers will…

Learn how Google Play Store penalizes app developers for not following updated policy guidelines.…

Google Play Store guidelines and policies are being updated in 2021. The focus is strongly shifting to in-app experience and on improving app quality and…

Google Play Store Tags help app store visitors to find new apps they might like. Add up to 5 tags to describe the functionality of your app or…

Google Play was originally released on October 22, 2008 as Android Market. In March 2012, Google made a bold move and re-branded the Android Market to Google…

Android developers who are publishing mobile apps in the Google Play store should be mindful of this extended review time. It’s especially important if you are planning to release any crucial or time-sensitive updates to your app or store listing.…

Google Play screenshots are more important now because of the Play Store's redesign. App screenshots are shown above the fold. As a result, people's attention get drawn more easily to the app screenshots. We're covering quickly why screenshots are important and then moving onto the Android app screenshot sizes you need to follow.…

Google Play reaches billions of Android users in over 190 territories. Featured apps get a boost in app store impressions and, as a result, installs. So it's no surprise that many app companies aim to be featured in the Google Play Store. What are the steps you can take to get your app featured in Google Play? Let’s find out.…

Google Play app ratings and user reviews affect how Android users see your app. By looking through your app’s ratings and reviews, a person can determine whether 1. Your app works well, and 2. your app solves their problem. From there, a person will decide if they want to download your app. Of course, you want to do everything you can to convince them that your app is worth their time. Replying to Google Play reviews pushes you closer to that goal.…

This year Google i/O 2019 brings a ton of updates in the Google Play Store and Play Console that impact the Android app industry.…