On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Google Play Store • January 21, 2025
What Are Custom Store Listings in Google Play and How Do They…
Custom store listings are personalized Google Play Store pages that target specific user segments with unique content, visuals, and messaging. They allow developers to showcase relevant app features to different audiences based on demographics, user behavior, or acquisition channels, enhancing user engagement and conversion rates. These custom product pages are an essential when working on…
Google Play Store • June 27, 2024
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
Apple App Store, Google Play Store • May 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
Google Play Store, Mobile app games • October 18, 2024
Most downloaded games in Google Play – September 2024…
Have you ever wondered what the most downloaded games are in the Play Store? Thanks to App Radar, you can get an overview of which games Android users like the most. The following list highlights the top 10 games as of September 2024, with their respective game categories, brief descriptions, and the companies behind their…
Google Play Store • May 16, 2024
Similar Apps in Google Play: Are They Important for…
Similar apps on Google Play are a curated list of apps that the store algorithm finds related to the app currently being viewed. Similar apps help users discover new apps that align with their interests or needs based on the app they are currently exploring. This feature is visible at the bottom of an app’s…
ASO, Google Play Store • July 21, 2023
How to Use HTML & Emoji in Google Play Store App…
In today’s digital age, mobile app marketers face fierce competition in the crowded Google Play Store. Creating eye-catching and engaging app listings and structured app descriptions is essential to stand out and capture users’ attention. One effective way to achieve this is by incorporating rich formatting and emojis into your app’s long description. Let us…
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Google Play Store • October 13, 2022
Google Play Promotional Content (former LiveOps) guide for app…
Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from…
Google Play Store, News and releases • June 14, 2022
Google Play Store changes, updates and app marketing…
As Google is developing quickly, new changes are rolling out every year. 2022 was not an exception and rather the year of significant changes on the backend side and security policy. In this article, we will guide you through the major changes that Google introduced in 2022 and their impact on the app marketers’ and…
Google Play Store • November 26, 2021
Google Play Policy Changes 2021: first learnings about ASO…
Learn how Google Play Store penalizes app developers for not following updated policy guidelines.…
Google Play Store • October 27, 2020
Google Play Store Tags 2020 – how and why to…
Google Play Store Tags help app store visitors to find new apps they might like. Add up to 5 tags to describe the functionality of your app or…
Google Play Store • November 13, 2024
Google Play Screenshot Sizes, Guidelines and Requirements for Android apps (2024…
Google Play screenshots are more important now because of the Play Store's redesign. App screenshots are shown above the fold. As a result, people's attention get drawn more easily to the app screenshots. We're covering quickly why screenshots are important and then moving onto the Android app screenshot sizes you need to follow.…
Google Play Store • February 12, 2020
Get Your Android App Featured in Google Play: The How To…
Google Play reaches billions of Android users in over 190 territories. Featured apps get a boost in app store impressions and, as a result, installs. So it's no surprise that many app companies aim to be featured in the Google Play Store. What are the steps you can take to get your app featured in Google Play? Let’s find out.…