On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
What are Custom store listings in Google Play and how do they…
One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location. However, this can be challenging for…
Iryna Lukashuk
How to Use HTML & Emoji in Google Play Store App…
In today’s digital age, mobile app marketers face fierce competition in the crowded Google Play Store. Creating eye-catching and engaging app listings and structured app descriptions is essential to stand out and capture users’ attention. One effective way to achieve this is by incorporating rich formatting and emojis into your app’s long description. Let us…
Iryna Lukashuk
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
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Google Play Promotional Content (former LiveOps) guide for app…
Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from…
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Google Play Store changes, updates and app marketing…
As Google is developing quickly, new changes are rolling out every year. 2022 was not an exception and rather the year of significant changes on the backend side and security policy. In this article, we will guide you through the major changes that Google introduced in 2022 and their impact on the app marketers’ and…
Iryna Lukashuk
Google Play Policy Changes 2021: first learnings about ASO…
Learn how Google Play Store penalizes app developers for not following updated policy guidelines.…
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Google Play Store Tags 2020 – how and why to…
Google Play Store Tags help app store visitors to find new apps they might like. Add up to 5 tags to describe the functionality of your app or…
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Google Play Store screenshot sizes and guidelines for Android…
Google Play screenshots are more important now because of the Play Store's redesign. App screenshots are shown above the fold. As a result, people's attention get drawn more easily to the app screenshots. We're covering quickly why screenshots are important and then moving onto the Android app screenshot sizes you need to follow.…
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Get Your Android App Featured in Google Play: The How To…
Google Play reaches billions of Android users in over 190 territories. Featured apps get a boost in app store impressions and, as a result, installs. So it's no surprise that many app companies aim to be featured in the Google Play Store. What are the steps you can take to get your app featured in Google Play? Let’s find out.…
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