Release Notes

The new Keyword Type column helps you quickly distinguish between branded and generic keywords, allowing you to refine your ASO strategy. It’s available in the Keywords Tracker section, with filtering and sorting functionality to make keyword management easier.

Optimize your metadata, protect your brand, and avoid using competitor terms that could impact your rankings.

Max Reach is a new metric that estimates how often your app was displayed to users in the last 30 days for a selected keyword in a specific country, providing valuable insights for both your ASO and advertising strategies. Find Max Reach in the Keyword Research section. It’s available as a new column with sorting and filtering functionality.

Keyword research and monitoring are vital for app store optimization. We’ve revamped these tools to enhance speed, ease, and effectiveness.

What’s new in Keyword Research?
- Advanced Filters: Pinpoint impactful keywords before tracking.
- Expanded Coverage: Access three-month keyword ranking history for better insights.
- AI-powered Keywords: Find semantically related keywords for strategic refinement.
- All-in-One Workflow: Discover, filter, and track keywords seamlessly on one page.
- Enhanced Data Quality: Updated Google Play data for accurate metrics tailored to real user trends.
- Fast Results: Receive keyword insights in seconds.

What’s new in Keyword Monitoring?
- Historical Trends: Monitor keyword rank changes over time.
- Competitive Analysis: Compare up to 10 keywords against competitors.
- Customizable Views: Adapt your monitoring table for efficiency.

With cutting-edge AI and data intelligence, App Radar simplifies your ASO workflow. Ready to enhance your process? Explore our new features and unlock your app’s potential.

With App Radar's App Creatives Library, you can deepen your market analysis with a detailed view of the creative tactics used by top iOS apps. This detailed view across all categories and countries lets you see firsthand what's working in the designs of the highest-ranking apps.

Key insights:
- Explore the events hosted by leading apps, accessing complete details on badges, names, descriptions, and the timing of promotions.
- Gain insights into the operations of the most successful apps, which can inspire and guide you to enhance your strategies.
- Check out how videos and screenshots are shown together in the App Store, including poster frames, to get a full picture of how they're presented to users.

Turn the insights gained from App Creatives Library into actionable strategies that make your iOS app stand out in the crowded and competitive App Store.

Want insights into how your competitors are handling their promotional content on Google Play? With App Radar’s updated App Timeline, you can now get the full picture of both your own and competitors' promo activities.

We’ve integrated data on Promotional Content from Google Play, showing exactly what promotions were run, when, and how they performed across different regions. Our intuitive interface allows for easy navigation between list and calendar views, making data access quick and efficient.

Why you’ll love this feature:
- Know when and where your competitors are running promo activities and understand the frequency and type of these events.
- Get ideas from successful promotions within your category to craft your own engaging promotional events.
- Analyze the success of your own promo content.

Have you ever wondered what A/B tests your competitors are running?
Now you can see them in App Radar! Our App Timeline feature includes the data in which countries, and on which metadata and creative elements your competitors are running tests on.

This feature update gives 3 main benefits as part of our extended competitive intelligence:
Understand if and when your competitors are running A/B tests
Know how long and which elements they run A/B tests on
Dig deeper on seasonal A/B tests

Additionally, App Timeline automatically saves your own A/B tests as well so it eases your ASO analysis!

Keyword optimization process starts with building a keyword list. At App Radar, we do it for you! Within the Analyze Keywords section, our newly implemented symbiotic relationship between AI and data science provides now up to 100 keywords for your specific app store listing with the most important metrics, instantly. Use this new functionality to transform the way you build your keyword strategy for new apps and markets!

App Radar’s expertise in ASO, merged with the power of AI and data intelligence, supports you in targeting the right keywords to increase your downloads. Our platform analyzes your app store listing in a specific country to instantly generate a list of relevant keywords, saving you time and money on manual tasks.

Designed for ease of use, this feature removes complex keyword research, making great app store listings accessible for ASO managers at all skill levels. With AI Keyword List, you can skip the laborious process of keyword brainstorming and improve your competitive position with an AI-driven approach.

As a leading ASO tool, App Radar constantly adds new data points to its platform in order to provide its users with the most up-to-date insights. Recently, we’ve been focused on extending our competitive intelligence data set. And today we’re happy to announce that Apple In-App Events have been added to our App Timeline!

This feature update provides 2 clear benefits as part of our extended competitive intelligence:
- Monitoring competition - always know what your competitors are up to, in which country and how frequently
- Inspiration - get ideas from others in your category to launch your own in-app events

Additionally, App Timeline automatically saves your own in-app events as well so it simplifies your ASO analysis! Did the in-app events you were running actually bring you more downloads? Well - let’s find out!

As part of SplitMetrics, App Radar is committed to relentlessly improving and extending its dataset. So we’re proud to introduce another metric to our extensive set of Keywords Research & Analytics capabilities - Relevancy.

This is a metric that helps you to find the right (new) keywords for your store listing and prioritize them, together with Search Volume & Difficulty. You see, both Google and Apple want to provide their app store visitors with the most suitable search results. So make use of our new Relevancy metric and include the most relevant keywords in your store listing to increase that organic visibility!

At SplitMetrics, we have worked with extensive Data Intelligence from app stores since 2015. This accumulated historical data and statistics combined with machine learning capabilities and investments in our data science team are the reason we can today provide accurate and extensively tested datasets to our customers. All to support their growth and success!

At SplitMetrics, we’re known for helping app businesses to make data-driven decisions by providing extensive market intelligence, like our Apple Search Ads Search Results Benchmarks. Now we’re proud to also introduce our very first industry benchmarks for ASO - as part of App Radar’s set of Market Intelligence!


This feature helps you to understand how other app businesses in your specific category and country optimize their metadata and creatives. For example, you can compare your own icon color palette to the industry standards, understand how many apps use videos in their store listings, how long are the descriptions on average, how many apps use in-app payments, what’s the category average app rating, size and more. All data for Google and Apple available on one platform.

Speed is the name of the game! We’ve been heavily investing in aggregating, sorting and delivering our data to you as fast as possible. In other words, with this update, we’ve implemented performance enhancements, simplified maintenance and improved consistency of our dataset for Google Play Store. This results in significant time savings for our users when working on their ASO strategy!

Besides focusing on developing new product functionalities, the team at App Radar by SplitMetrics is highly focused on providing the smoothest user interface and fastest workflows for ASO managers. That’s exactly why we’ve now added a country filter to our App Timeline! This way you can check the metadata and creative changes your competitors have made for the specific country or for your all tracked countries or all countries in general.

As we continue to work on extending our competitive intelligence, we’ve released another addition to our Competitors section. With “Localizations”, you can now very fast understand the key features and target markets your competitors’ focus on and use their ideas for A/B testing and improving your own conversion rates!

This feature allows you to choose one specific competitor and “all tracked countries” or “all countries” or a specific country to immediately see all the app store creatives used by the competitor, either for Google or Apple on one platform. Boom! Check it out and give us your feedback!

SplitMetrics Acquire is a certified Apple Search Ads partner and the leading technology for running Apple Search ads effectively. Since November 2023, App Radar is part of SplitMetrics family 🙂 And as a result of this merger, all App Radar customers get free access to run their app store advertising campaigns easier and faster as well!

Within App Radar’s platform, go to the “My Ads” section and you’ll find there functionalities like:
- Ads Dashboard
- Ads Manager (includes Search Ads Campaign Creation, Management & Automation as well as - Search Ads Keyword Suggestions)
- Ad Performance
- Keyword Insights
- Ad Copy Generator (powered by GPT-4, applicable for Google and Meta Ads)

ASO managers work with data on a daily basis. We keep an eye on our keyword rankings, we look at the search volume and difficulty of the keywords, measure our impressions and downloads and much more. Being a data-driven marketer is important, one would say even inevitable in the year 2024. Yet not all data is created equal. There can be “good” as well as “bad” data, the latter one directing you to make wrong decisions.

That’s why it’s very important for all ASO managers to work with a platform that consistently maintains, improves and extends its database. And this App Radar release did exactly so! It might not be obvious to you on the user interface but it sure has a lot of impact behind the scenes (thank you to our extended team of data scientists and backend developers!). More precisely, our Keyword Live Search for Apple App Store data across all countries received an important update. We want you to feel confident with the data you’re working with on a daily basis and sharing with your team as well as basing decisions on!

We love our users! And we’re extremely proud and grateful to have thousands of them, including industry leaders in various mobile app categories. And we also highly appreciate all the users who have given App Radar a try but decided that the platform is (right now) not the right one for their needs. Therefore, in order to be able to direct our Product Development in the right direction and to gather the feedback from these users, we’ve enhanced the user experience in our platform cancellation flow, giving you the option to provide us with more information about what the platform is today missing. We’re genuinely here to build the best ASO platform for your needs and jobs to get done. So please help us to do so, thank you!

App Radar by SplitMetrics is known for helping its users to “get the job done”. The team behind the Product has always been focused on simplifying the ASO processes, making them as easy and fast as possible to be executed regularly. Today, we’re very proud to announce a significant update also to all CRM and Support Managers working with App Radar - you can now fully automate your review management with App Radar!

AI assisted replies help you to:
Dramatically reduce response time and “outsource” your manual tasks to App Radar, powered by GPT-4
Answer user reviews in any language immediately without investing additional resources in providing global support
Improve brand image with consistent and automated review management

It’s time to implement AI in your CRM workflows - wait no more and give it a try with App Radar!

Last month we introduced “Ranking Trends” in our Keyword Rankings section. Thank you to everyone for the positive feedback - this is the most rewarding way for us to know that we’re building the right functionalities for you! Additionally, there was the request to see the data not only in the table but also on a graph. Well, you asked it - we did it! With this feature update you can now visualize on a graph how the keyword rankings have changed for the selected dates, in the selected country, for you or your competitors.

Easier workflows - yes, please! We’re happy to announce that App Radar’s users can now measure the impact of their ASO updates in a simpler way. With our Ranking Trends you can now quickly compare the results of two dates next to each other in a table format, with the other important metrics shown as well. This helps you to identify patterns and trends as well as to analyze the clear outcomes of your ASO updates. What was your ranking for keyword X on 01.12.23 and on 01.01.24? Did it change? Let’s find out!

We are thrilled to introduce launch of new GPT-4 powered feature for improving app review management - AI Review Replies. Our revamped Review Management Tool empowers app marketers and customer success teams to:
- save time with quick AI-generated replies;
- easily communicate with a global audience by accurately translating and replying to reviews in various languages;
- increase customer satisfaction by promptly answering to users' reviews;
- improve app brand image with personalized AI replies;
- be more efficient with centralized Google Play and App Store Review Management Tool.

Moreover, we are not limiting our users with AI reply quotas or re-generating replies, so just start using AI Review Replies now & feel the difference!

We keep working on improving user experience with our app growth platform. This time, we are thrilled to introduce you a brand-new home page that offers a range of helpful resources designed to supercharge your app marketing resources:
- tutorial videos that guide you through the key features of the platform,
- step-by-step workflows that help streamline common tasks,
- the latest blog posts from our team of experts that will keep you updated about latest industry news and tips.
Moreover, our AI-powered features and ad performance tracking tool is also available in dark and light modes. Plus, our mobile-friendly design ensures you can conquer the app marketing landscape from anywhere, anytime.

App Radar always working on ways to make app marketers work easier and boost productivity. We are excited to introduce our newest feature - the Ad Copy Generator for Google and Meta Ads, powered by AI technology. With this new addition on your side, you'll be able to write ad copies 10 times faster than before - leaving plenty of time for other important tasks that require strategic thinking.

As AI technologies continue to rise, we are thrilled to introduce Open AI integration with App Radar - AI App Review Summaries! It is indeed a revolutionary way of getting user insights about your and your competitor’s apps.
With AI Review Summaries, you can save hours of researching and identifying competitors' weaknesses and strengths, and highlight your own app opportunities. With just a couple of clicks, you can:
- Understand user feedback globally
- Identify winning features of competitors' apps
- Discover competitors' issues
- Report your insights

If you're looking for a way to improve your app's keyword rankings, our latest release of Keyword Insights will become your handy tool. With our new feature, you can get insights about the correlation between your Apple Search Ads keywords and organic keyword rankings. Moreover, you will be able to improve your keyword strategy by having clear answers to the following questions:
- What impact do Apple Search Ads have on my organic keyword rankings?
- Does a higher bid per keyword lead to a higher organic ranking?
- Does my keyword ranking decrease when I reduce Apple Search Ads bidding?

App Store Connect and Google Play Console show the performance data of the app with a delay of 1 to 2 days accordingly. It is important for app developers to react quickly to possible issues in order to maintain a high level of customer satisfaction. Therefore, App Radar is now able to estimate app store views, installs, conversion rates, uninstalls and more on the unavailable dates from Console and Connect. This allows app marketers to react more quickly to potential issues and make better decisions for their apps.

With our latest feature release, we want to support all ASO experts that are struggling to see the effects of their organic efforts. We are happy to present you our new Organic Search Visibility Score in App Radar that will help you find the answer to:
- How much app visibility do you get through organic user acquisition compared to competitors?
- Did your app localization efforts pay off?
- Was yourASO update a success?

We’re happy to introduce some additional features to our brand new Ads Tool that will help you analyze the correlation between ASO and ads in our more modern and intuitive interface:
- Get a unified overview of your most important UA performance metrics
- Understand the correlation between organic and paid user acquisition
- Analyze which UA channel is contributing the most to your app growth

We’re excited to announce that App Radar's Ads Tool got a new look! We've heard your feedback, and we decided to give our paid user acquisition features a facelift. Our team has been working hard to create a more modern and user-friendly interface to help you scale and track your ad performance globally. Monitor the ad performance of your whole app portfolio in one dashboard, save time when analyzing ad performance with global filters and track your ad performance on the go! Additionally, you can choose between dark and light modes to keep track of your ad performance in the most convenient way for you.

We keep strengthening our competitors' features to help our users easily uncover competitors' ASO strategies. With our latest releases, we introduced Competitor's Metadata feature, which helps identify competitors’ keywords and their density in the app store listing across different countries in one single page.

Our latest release introduced a distribution filter across the keyword sections. That will help you to identify faster top 1, top 10, top 30, top 50 and top 100 keyword rankings of you and your competitors. Now you can get faster answers to questions such as: Which top 10 keywords did increase or decrease since my last ASO update or which top 30 keywords should I focus on in my update? Which keywords are my competitors ranking on the top 30 positions?

You can now better analyze your country's performance for both Google Play Store and Apple App Store apps. We adopted our presentation of app ratings across the tool. It is now possible to view Google Play Store ratings on a country basis, and we also streamlined the presentation for Apple App Store ratings.

In our August release, we made it easier to access the conversion rate feature. Now we improved the information shown on the page by adding more additional information regarding the dimension from which the traffic was coming from to the table.

We are glad to introduce a brand-new review tagging possibility in App Radar. Review management is an essential part of ASO, therefore it is crucial to have an efficient process behind it. We have extended our app review features, and you can now use tags to categorize user feedback. It means you can now more easily analyze reviews and react to user feedback and market trends faster.

You can now analyze how search volumes evolve for specific keywords in particular markets over time. Identify if lower visibility in the app stores is due to less brand popularity or less visibility from generic keywords.

Do you want to quickly identify trends and areas for improvement in your ad performance? Now you can see a visualized overview that provides you with a quick and easy way to compare your ad performance across different KPIs, ad platforms, countries, campaigns and periods of time.

If you’re managing multiple Google App Campaigns or Apple Search Ads accounts, it can be a hassle to constantly switch between them to get the needed data. But what if there was a way to get an overview of all your accounts in one place? With App Radar, you can now connect multiple Google App Campaigns & Apple Search Ads accounts and get the ad performance data you need in one tool.

The conversion rate feature got easier to access and even faster answers to questions like: What impact did my latest ASO update have on the conversion rate? Did an app release lead to an increase or decrease in conversion rate? Which traffic source converts best?

Bulk download competitor creatives and save time by downloading a large number of creatives at once. Share the creative inspiration with your team in the blink of an eye and help inspire your creative optimization team.

You can now easily adjust the data simultaneously for all three ad campaigns related widgets (Ad Performance, Conversion Breakdown, Conversion Rate Funnel) on your App Radar's dashboard. Once you select a time period, country or/and ad platform for one ad-related widget, it will automatically adjust the other two widgets to the same filters. Save time and make it easier to find the insights you need to make informed decisions about your user acquisition strategy.

We are happy to announce that you can now connect your Apple Search Ads to the App Radar tool. Connecting your in-store advertising channels to App Radar allows you to make better and faster marketing decisions and focus on turning those UA insights into practical actions.

In addition to your Google App Campaigns performance, you can now analyze how your Apple Search Ads perform. Identify which ad platform is most efficient. Do you get a better cost per conversion with Google App Campaigns or Apple Search Ads?

Understand which user acquisition channel supports your app growth the most. Should you focus on Apple Search Ads, Google App Campaigns, or App Store Optimization?

Now you can analyze in which step of the conversion funnel users drop off and understand which ad platform converts better. Is it Google App Campaigns or Apple Search Ads?

The new ad performance page in App Radar helps you understand which campaign and country perform best or worst. Now you can identify growth potential per country and campaign based on important ad performance metrics. Moreover, you can easily filter the campaigns by the KPIs that matter the most to you and compare the performance across different countries.

You’ve got 99 problems analyzing and improving conversion rates between core ad metrics? With App Radar, it’s not a problem anymore! Check out our conversion rate funnel widget, developed to help you understand where and why users drop off in your user acquisition funnel. Moreover, you can now take measures based on the funnel analysis and improve your ad performance.

App Radar is glad to introduce a new updated feature for competitor analysis that will minimize your time and effort in researching competitors' visuals. Now you can compare in one tab all the app store aesthetics of your competitors: app icon, app screenshots, app preview or promo video (newly added), and featuring graphics (newly added).

Looking for ways to keep track of keywords that you want to use for your next App Store Optimization update or your Apple Search Ads campaigns in a structured and fast way? Now you can select multiple keywords and simultaneously group them under one specific tag.

We are happy to announce that the App Radar tool integrates with Google App Campaigns. What does that mean? You can see a bigger picture of your user acquisition from one place. Moreover, you can now analyze and optimize your organic and paid user acquisition together!

Keep track of your Google App Campaigns metrics in one dashboard alongside your ASO metrics! Analyze how your impressions and conversions perform compared to the previous period.

Analyze how your paid conversions impact total app growth. Understand the share of traffic that comes organically and through Google App Campaigns.

You can now understand the correlation between organic and paid user acquisition on a country level.

Get your weekly ad performance reports directly into your inbox. Keep track of your essential ad metrics and how they impact your total app growth.

Our keyword features got a fresh look! Navigating through Keyword Tracking, Keyword Rankings, Keyword Finder, Competitor Keywords, and Metadata Explorer got even more intuitive thanks to unified filters.

We are aiming to make app marketers work more efficiently, that’s why App Radar is happy to introduce a new magic button that auto-translates keywords from any language to English. Find keywords in the local language and, with one click, translate them to English.

Now you can understand how trending apps & games in the top charts evolve compared to the previous day.

Finding app competitors got easier with our latest release! We improved the competitor search function, and competitor suggestions are now more relevant to your search queries.

The new competitor creatives feature designed to improve app marketers' efficiency and provide valuable data for competitor app store aesthetics analysis.

Are you on the lookout for ways to streamline your review management workflow and save time? One way to do that is to access your favorite review templates quickly. We’re happy to announce that since our latest release, you can mark your favorite templates for quick access later.

Spot new keyword rankings faster by excluding already tracked keywords from your keyword ranking list.