Release Notes

Make improvements, not excuses.

release notes

Our latest product updates are designed to improve App Radar’s tool and enable app marketers and developers to grow their apps in the most efficient way. With exciting new features and constant improvement of the user experience, App Radar helps mobile app teams to make the right app marketing decisions. 

November 2022

1
Feature Improvement

App Radar is getting a facelift!

We’re excited to announce that App Radar's Ads Tool got a new look! We've heard your feedback, and we decided to give our paid user acquisition features a facelift. Our team has been working hard to create a more modern and user-friendly interface to help you scale and track your ad performance globally. Monitor the ad performance of your whole app portfolio in one dashboard, save time when analyzing ad performance with global filters and track your ad performance on the go! Additionally, you can choose between dark and light modes to keep track of your ad performance in the most convenient way for you.
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2
New Feature

Analyze competitor’s store listing metadata to get inspiration for your metadata optimization

We keep strengthening our competitors' features to help our users easily uncover competitors' ASO strategies. With our latest releases, we introduced Competitor's Metadata feature, which helps identify competitors’ keywords and their density in the app store listing across different countries in one single page.
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3
Feature Improvement

Identify keyword rankings of you and your competitors faster

Our latest release introduced a distribution filter across the keyword sections. That will help you to identify faster top 1, top 10, top 30, top 50 and top 100 keyword rankings of you and your competitors. Now you can get faster answers to questions such as: Which top 10 keywords did increase or decrease since my last ASO update or which top 30 keywords should I focus on in my update? Which keywords are my competitors ranking on the top 30 positions?

October 2022

1
Feature Improvement

View Google Play Store app ratings by country

You can now better analyze your country's performance for both Google Play Store and Apple App Store apps. We adopted our presentation of app ratings across the tool. It is now possible to view Google Play Store ratings on a country basis, and we also streamlined the presentation for Apple App Store ratings.
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2
Feature Improvement

Identifying conversion rate dimensions now got easier

In our August release, we made it easier to access the conversion rate feature. Now we improved the information shown on the page by adding more additional information regarding the dimension from which the traffic was coming from to the table.

September 2022

1
New feature

Categorize user feedback with review tags

We are glad to introduce a brand-new review tagging possibility in App Radar. Review management is an essential part of ASO, therefore it is crucial to have an efficient process behind it. We have extended our app review features, and you can now use tags to categorize user feedback. It means you can now more easily analyze reviews and react to user feedback and market trends faster.
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2
New feature

Analyze visibility changes with historic search volume

You can now analyze how search volumes evolve for specific keywords in particular markets over time. Identify if lower visibility in the app stores is due to less brand popularity or less visibility from generic keywords.
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3
Feature improvement

Visualize your ad performance

Do you want to quickly identify trends and areas for improvement in your ad performance? Now you can see a visualized overview that provides you with a quick and easy way to compare your ad performance across different KPIs, ad platforms, countries, campaigns and periods of time.
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4
Feature improvement

Connect multiple Google App Campaigns & Apple Search Ads accounts with App Radar

If you’re managing multiple Google App Campaigns or Apple Search Ads accounts, it can be a hassle to constantly switch between them to get the needed data. But what if there was a way to get an overview of all your accounts in one place? With App Radar, you can now connect multiple Google App Campaigns & Apple Search Ads accounts and get the ad performance data you need in one tool.

August 2022

1
Feature improvement

Analyzing conversion rates has never been easier

The conversion rate feature got easier to access and even faster answers to questions like: What impact did my latest ASO update have on the conversion rate? Did an app release lead to an increase or decrease in conversion rate? Which traffic source converts best?
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2
New feature

Bulk download of competitor creatives

Bulk download competitor creatives and save time by downloading a large number of creatives at once. Share the creative inspiration with your team in the blink of an eye and help inspire your creative optimization team.
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3
Feature improvement

Adjust the data simultaneously for all ad campaigns related widgets

You can now easily adjust the data simultaneously for all three ad campaigns related widgets (Ad Performance, Conversion Breakdown, Conversion Rate Funnel) on your App Radar's dashboard. Once you select a time period, country or/and ad platform for one ad-related widget, it will automatically adjust the other two widgets to the same filters. Save time and make it easier to find the insights you need to make informed decisions about your user acquisition strategy.
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July 2022

1
Feature improvement

Apple Search Ads are now available in App Radar 🥳

We are happy to announce that you can now connect your Apple Search Ads to the App Radar tool. Connecting your in-store advertising channels to App Radar allows you to make better and faster marketing decisions and focus on turning those UA insights into practical actions.
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2
Feature improvement

Keep track of your Apple Search Ads & Google App Campaigns performance

In addition to your Google App Campaigns performance, you can now analyze how your Apple Search Ads perform. Identify which ad platform is most efficient. Do you get a better cost per conversion with Google App Campaigns or Apple Search Ads?
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3
Feature improvement

See the correlation between Google App Campaigns, Apple Search Ads & App Store Optimization

Understand which user acquisition channel supports your app growth the most. Should you focus on Apple Search Ads, Google App Campaigns, or App Store Optimization?
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4
Feature improvement

Track conversion rates from Apple Search Ads & Google App Campaigns

Now you can analyze in which step of the conversion funnel users drop off and understand which ad platform converts better. Is it Google App Campaigns or Apple Search Ads?
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June 2022

1
New feature

Dive deeper into ads campaign data

The new ad performance page in App Radar helps you understand which campaign and country perform best or worst. Now you can identify growth potential per country and campaign based on important ad performance metrics. Moreover, you can easily filter the campaigns by the KPIs that matter the most to you and compare the performance across different countries.
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2
New feature

Monitor conversion rates of Google App Campaigns

You’ve got 99 problems analyzing and improving conversion rates between core ad metrics? With App Radar, it’s not a problem anymore! Check out our conversion rate funnel widget, developed to help you understand where and why users drop off in your user acquisition funnel. Moreover, you can now take measures based on the funnel analysis and improve your ad performance.
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3
Feature improvement

Analyze video and feature graphic of your competitors

App Radar is glad to introduce a new updated feature for competitor analysis that will minimize your time and effort in researching competitors' visuals. Now you can compare in one tab all the app store aesthetics of your competitors: app icon, app screenshots, app preview or promo video (newly added), and featuring graphics (newly added).
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4
Feature improvement

Easily group your keywords with improved tag functionality

Looking for ways to keep track of keywords that you want to use for your next App Store Optimization update or your Apple Search Ads campaigns in a structured and fast way? Now you can select multiple keywords and simultaneously group them under one specific tag.

May 2022

1
New feature

Google App Campaigns connection is now available in App Radar 🥳

We are happy to announce that the App Radar tool integrates with Google App Campaigns. What does that mean? You can see a bigger picture of your user acquisition from one place. Moreover, you can now analyze and optimize your organic and paid user acquisition together!
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2
New feature

Keep track of your Google App Campaigns performance

Keep track of your Google App Campaigns metrics in one dashboard alongside your ASO metrics! Analyze how your impressions and conversions perform compared to the previous period.
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3
New feature

See the correlation between Google App Campaigns & App Store Optimization

Analyze how your paid conversions impact total app growth. Understand the share of traffic that comes organically and through Google App Campaigns.
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4
Feature improvement

Analyze ad performance per country

You can now understand the correlation between organic and paid user acquisition on a country level.
5
Feature improvement

Stay up-to-date with ad performance reports

Get your weekly ad performance reports directly into your inbox. Keep track of your essential ad metrics and how they impact your total app growth.

March 2022

1
UX improvement

Save time with unified keyword filters

Our keyword features got a fresh look! Navigating through Keyword Tracking, Keyword Rankings, Keyword Finder, Competitor Keywords, and Metadata Explorer got even more intuitive thanks to unified filters.

February 2022

1
New feature

Optimize your localization process with keyword auto-translation

We are aiming to make app marketers work more efficiently, that’s why App Radar is happy to introduce a new magic button that auto-translates keywords from any language to English. Find keywords in the local language and, with one click, translate them to English.
READ RELEASE ARTICLE
2
UX improvement

Discover how apps develop in the top charts

Now you can understand how trending apps & games in the top charts evolve compared to the previous day.
3
UX Improvement

Finding new competitors got easier

Finding app competitors got easier with our latest release! We improved the competitor search function, and competitor suggestions are now more relevant to your search queries.

January 2022

1
New feature

Explore competitor creatives in one dashboard

The new competitor creatives feature designed to improve app marketers' efficiency and provide valuable data for competitor app store aesthetics analysis.
READ RELEASE ARTICLE
2
Feature Improvement

Save your favorite review templates

Are you on the lookout for ways to streamline your review management workflow and save time? One way to do that is to access your favorite review templates quickly. We’re happy to announce that since our latest release, you can mark your favorite templates for quick access later.
3
Feature Improvement

Filter out already tracked keywords in keyword rankings

Spot new keyword rankings faster by excluding already tracked keywords from your keyword ranking list.

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