On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
teaser app radar recap
App Radar recap 2022: new features and…
In 2022, App Radar has released 34 customer facing features that were met with huge excitement and appreciation from our users. Let's talk about the most impactful new features of the…
Google Play Custom store listings - Beginner's guide
What are Custom store listings in Google Play and how do they…
One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location.  However, this can be challenging for…
Google Play Custom store listings - Beginner's guide
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Uncover your App’s Organic Visibility with the new Search Visibility…
Get a clear picture of your app's organic visibility rate with App Radar's latest release of Search Visibility Score widget.…
teaser svs article
app conferences 2023
41 Mobile App Conferences to Attend in 2023 – Full List with…
Want to attend the most important app marketing and app development conferences in 2023? Here’s a list of all upcoming mobile app events to watch out for! …
app conferences 2023
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App marketing and ASO trends for 2023
7 most expected trends and changes in mobile app marketing in 2023. Learn about mobile marketing trends to succeed with your app marketing strategy.…
teaser trends
feature app radar facelift
App Radar is getting a facelift
The latest App Radar release significantly improved the user's experience with Ads Insights inside our tool. You can now use Ads Tool more intuitively and monitor the ad performance of your whole app portfolio in one…
feature app radar facelift
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Apple's Custom Product Pages guide
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
Apple's Custom Product Pages guide
teaser release media manager
Competitor’s app metadata: how to unleash competitors‘ ASO…
Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…
teaser release media manager
Apple Product Page Optimization guide
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts.  Apple’s Product Page Optimization received a lot of noise and was announced as a…
Apple Product Page Optimization guide
google play store ab testing
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
google play store ab testing
teaser huawei appgallery
The ultimate guide to Huawei AppGallery ASO for app marketers and…
Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…
teaser huawei appgallery
mobile ecommerce apps
10 tips for developing a successful ecommerce mobile…
Learn how to create a successful ecommerce app with our tips.…
mobile ecommerce apps
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