On the Radar

App Store Optimization is an ongoing process of improving your metadata and creative strategy for your app store listing. To learn which tactics worked and which did not, it’s important to track & save the ASO updates and In-App Events you do. It’s also wise to track your competitors’ updates – so you can learn…

Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play…

In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…

Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app’s technical, marketing and business side. And that means that constant measurement and analysis of the app’s performance is absolutely mandatory if you want to be successful and beat your competitors in Apple App Store and…

App Store Optimization is the process of optimizing your app to appear high in relevant search results. There’s huge competition in the app stores making it quite difficult to get the attention of potential customers. Thus, a high ranking in app store search results is significant for receiving organic downloads. The first step is researching your app keywords.…

App store optimization has two goals: first, to show the app store algorithms that an app’s product page is the one users want to find, and second, to convince users that an app’s product page is the best answer to their needs. In consequence, ASO specialists perform optimization on two levels: The scope is big,…

Apple has helped developers by creating the keyword field. Here you have 100 characters to specify terms or phrases that your app should show up for in search results.…

App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…

App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…

Getting your mobile game or app noticed becomes more and more challenging. Even if you’ve already taken steps towards optimizing it with the best ASO practices, seeing a massive increase in users may still prove difficult. That’s where mobile app influencer marketing comes into play – it could be just what you need to make…

One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location.  However, this can be challenging for…