On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.

ASO • January 31, 2025
Best App Screenshot Generators: How to Create App…
App screenshots are very important in ASO. Here is the list of top 11 app screenshot generator tools to create stunning android and iPhone…


Analytics • January 30, 2025
Top 10 Most Downloaded Photography Apps on Google Play – December…
December is a standout month for photography apps, as holiday celebrations and year-end events drive users to capture, edit, and enhance their cherished memories. With millions turning to Google Play for the best tools to perfect their photos and videos, competition among apps in this category reaches its peak. While native apps like Google Photos…


Google Play Store • January 21, 2025
What Are Custom Store Listings in Google Play and How Do They…
Custom store listings are personalized Google Play Store pages that target specific user segments with unique content, visuals, and messaging. They allow developers to showcase relevant app features to different audiences based on demographics, user behavior, or acquisition channels, enhancing user engagement and conversion rates. These custom product pages are an essential when working on…


Google Play App Store Optimization • December 10, 2024
Google Play Pre-Registration: What is it and Why it Matters for…
Google Play pre-registration is a feature that allows Android developers to showcase their app or game on the marketplace before its official release, enticing users to sign up for a future download. Its primary purpose is to enhance launch success, but pre-registration benefits extend to app store optimization (ASO). The basics of Google Play pre-registration…


App Retention, Mobile app development, App Growth • November 25, 2024
Top Push Notifications Services And Tools to Engage Users [2024…
Push notifications are powerful tools for app marketers. They offer a direct line to users and can significantly boost engagement and retention. However, tons of different push notification services flood the market. This article will simplify your decision-making process, presenting a curated list of the top 11 push notification providers for 2024. Each entry includes…


ASO, ASO and app marketing trends • October 22, 2024
8 Steps to Become an ASO Expert in 2024
Want to become an ASO expert, but not sure where to start? This article is the perfect fit. We’ve compiled our ASO know-how and packed them in 8 actionable steps. Whether you’re launching your own app or trying to get a job in the industry, this article is the starting point for ASO success. Let’s…


Google Play App Store Optimization, App Keyword Optimization • October 16, 2024
How to Optimize Keywords on Google Play for a Mobile App or…
App store search is a significant traffic source for any app on Google Play. App store optimization (ASO) may tremendously impact its effectiveness, provided we maintain a strategic approach to keyword optimization. This article will explain how to optimize keywords on Google Play to connect our store listing through keyword research, optimization, implementation, and regular…


Market Research • October 4, 2024
5 Essential Factors in Competitor Analysis for Mobile…
Falling behind your competitors could mean certain death for your mobile app ventures. To avoid being left in the dust, make sure you’re evaluating these 5 very essential factors the next time you perform a competitor…


App Retention • September 10, 2024
Push Notifications for Mobile Apps: Best Practices in…
Push notifications are a powerful tool for engaging users and driving app retention. They can significantly enhance user experience and boost app performance when used effectively. For push notifications to be as effective as possible, we’ve prepared a “best practices” overview on writing and sending push notifications for your mobile app or game. Let’s start…


App Store Optimization Basics • July 17, 2024
10 App Store Optimization Strategies for Dominating App Stores Now and in the…
A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world of mobile apps. Unless you ensure the app’s decent discoverability, its exceptional functionality and smooth user experience don’t matter much. This guide will examine various optimization strategies that help attract, convert, and retain users. Why…


App Store Optimization Basics • July 2, 2024
Best ASO Tools: Complete List for Efficient ASO in…
App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO professionals should rely on a variety of tools to effectively execute their strategies and navigate the competitive landscape of app stores. So today we want to share our vast experience with you and list…


Google Play App Store Optimization • June 20, 2024
Google Play Store Ranking Factors: How to Rank Your App in…
Google Play Store uses different algorithms to identify, find and rank high-quality apps for its users. The algorithms use direct and indirect factors that carry different weights and may impact the success of your app differently. With this article, we’ll help you understand the most crucial ranking factors for Google Play app store optimization (ASO)…

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