On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
App Retention • September 10, 2024
Push Notifications for Mobile Apps: Best Practices in…
Push notifications are a powerful tool for engaging users and driving app retention. They can significantly enhance user experience and boost app performance when used effectively. For push notifications to be as effective as possible, we’ve prepared a “best practices” overview on writing and sending push notifications for your mobile app or game. Let’s start…
App Store Optimization Basics • July 17, 2024
10 App Store Optimization Strategies for Dominating App Stores Now and in the…
A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world of mobile apps. Unless you ensure the app’s decent discoverability, its exceptional functionality and smooth user experience don’t matter much. This guide will examine various optimization strategies that help attract, convert, and retain users. Why…
App Store Optimization Basics • July 2, 2024
Best ASO Tools: Complete List for Efficient ASO in…
App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO professionals should rely on a variety of tools to effectively execute their strategies and navigate the competitive landscape of app stores. So today we want to share our vast experience with you and list…
Google Play App Store Optimization • June 20, 2024
Google Play Store Ranking Factors: How to Rank Your App in…
Google Play Store uses different algorithms to identify, find and rank high-quality apps for its users. The algorithms use direct and indirect factors that carry different weights and may impact the success of your app differently. With this article, we’ll help you understand the most crucial ranking factors for Google Play app store optimization (ASO)…
Apple App Store, Google Play Store • May 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
Google Play Store, Mobile app games • October 18, 2024
Most downloaded games in Google Play – September 2024…
Have you ever wondered what the most downloaded games are in the Play Store? Thanks to App Radar, you can get an overview of which games Android users like the most. The following list highlights the top 10 games as of September 2024, with their respective game categories, brief descriptions, and the companies behind their…
News and releases • May 23, 2024
ASO Benchmarks: Keep an Eye on Your Category…
We are excited to launch our new Metadata Benchmarks for ASO, a unique addition to the App Radar suite that sets a new standard in app market intelligence. This feature provides great insights that help you stand out in a competitive market. You can now easily access and monitor metadata and creative trends within any…
App Store Optimization Basics • May 22, 2024
What is App Store Optimization (ASO)? The in-depth guide for…
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate…
Google Play Store • May 16, 2024
Similar Apps in Google Play: Are They Important for…
Similar apps on Google Play are a curated list of apps that the store algorithm finds related to the app currently being viewed. Similar apps help users discover new apps that align with their interests or needs based on the app they are currently exploring. This feature is visible at the bottom of an app’s…
ASO, News and releases, Market Research • May 10, 2024
App Timeline – Monitor ASO Updates and In-App Events of Any…
App Store Optimization is an ongoing process of improving your metadata and creative strategy for your app store listing. To learn which tactics worked and which did not, it’s important to track & save the ASO updates and In-App Events you do. It’s also wise to track your competitors’ updates – so you can learn…
Mobile app games • May 8, 2024
The Ultimate App Store Optimization (ASO) Guide for Mobile…
Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play…
App Localization, News and releases, Market Research • April 16, 2024
Localizations: Extended Competitor…
In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…
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