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Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.
App users gained through organic methods become more loyal users than those gained through paid methods. Organic traffic is an important part of keeping your app retention rate high.
Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.
Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and sales.
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.
This year Google i/O 2019 brings a ton of updates in the Google Play Store and Play Console that impact the Android app industry.
Until now, Android app icons have had pretty much free range and that’s getting just too messy for Google. The deadline to redesign your Google Play app icon is creeping up on us fast. So let’s get right into what you need to know.
December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?
Influencer marketing is a phrase that has taken the marketing world by storm. More and more businesses are adding it to their marketing mix. But, can influencers also be used to grow mobile games? Let’s find out.
Thinking of the ways to make money with your app? Make sure you familiar with the most rapidly evolving monetization trends in 2019 – data monetization.
Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play games.
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more users.
App title and description are important ASO factors. Learn how to write the perfect app description and app title to increase downloads! Examples & Guidelines.
Keywords are central part of App Store Optimization. We’ve recently expanded App Radar’s feature set to help you establish a winning keyword strategy and save you tons of time. Check it out!
Want to see the big picture of your app store performance? Here’s a feature which combines visibility and app metrics in one interface.
One of the biggest challenges for app developers is commonly the part after creation. Marketing an app in an efficient way is crucial for a successful business. Here’s a guide to get you started with app advertising strategies and payment models.
About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword use)
App owners can comment on any posted user review via App Store Connect (iTunes Connect). This article shows you, how to use this feature and how it can help you with ASO.
Both are stores for purchasing mobile apps. But Google Play and Apple App Store have their differences. It is crucial to know which they are in order to plan your ASO strategies.
App install campaigns are becoming universal app campaign. Read the ultimate guide for universal app campaigns and find out the best practices and opportunities for your app.