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At first glance, app localization may seem like it only involves translation. However, true localization dives much deeper than that. We’re going to take a look at how you can successfully localize your app to reach a global audience.
The Google Play Store is one of the major app stores serving Android users. It’s used by people all over the world and, as a result, is an excellent choice for app distribution when you’re planning to launch a mobile app or game. We’re going to go through exactly what steps you need to take to submit Android apps to the Google Play Store.
One of the major platforms to publish mobile apps is, of course, Apple’s App Store for iOS devices. As a result, Apple upholds a strict review process. They only want the best apps to be available in their App Store. Are you planning to launch an iOS app? Then follow this step-by-step guide to publishing one in the Apple App Store.
Android developers who are publishing mobile apps in the Google Play store should be mindful of this extended review time. It’s especially important if you are planning to release any crucial or time-sensitive updates to your app or store listing.
These expert tips on localization challenges and ways of addressing them will save you some time and keep your pocket fuller. Read on, we’re about to take a deep dive.
You can always opt to gear your marketing strategy and make your hard-earned users stay for the long haul in order to remedy this. These marketing campaigns we’ve rounded up for you can give you a key to unlocking meaningful engagement, loyalty, and even sales when done right.
Google Play screenshots are more important now because of the Play Store’s redesign. App screenshots are shown above the fold. As a result, people’s attention get drawn more easily to the app screenshots. We’re covering quickly why screenshots are important and then moving onto the Android app screenshot sizes you need to follow.
When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads. In addition to being nicely designed, your iOS app screenshots have to follow Apple’s guidelines and size requirements.
Google Play reaches billions of Android users in over 190 territories. Featured apps get a boost in app store impressions and, as a result, installs. So it’s no surprise that many app companies aim to be featured in the Google Play Store. What are the steps you can take to get your app featured in Google Play? Let’s find out.
Every year the Super Bowl reels in the big bucks, even for mobile apps. EA’s Madden NFL Mobile Football app went from nonexistent in the App Store Top Charts to #20 Grossing by the time Super Bowl LIV rolled around.
In a world filled by constant media coverage, we are no strangers to the cash flow that newsrooms cultivate from disastrous events. Now here is something more unexpected. Mobile games and other entertainment companies are also profiting from the Coronavirus, but doing so accidentally.
Google Play app ratings and user reviews affect how Android users see your app. By looking through your app’s ratings and reviews, a person can determine whether 1. Your app works well, and 2. your app solves their problem. From there, a person will decide if they want to download your app. Of course, you want to do everything you can to convince them that your app is worth their time. Replying to Google Play reviews pushes you closer to that goal.
There’s nothing like learning from the pros and doing it all in person. The app marketing and development world has grown ten time in the past few years, making conferences for the mobile industry some of the must-attend events of the year. Here are the top app marketing and development conferences in 2020.
Ratings and reviews have a massive influence on whether people will download your app. The more ratings and reviews that you have, the more appealing your app will appear to potential users. So to get more passive users who also have an excellent in-app experience to speak up, you need to prompt them.
The app market is saturated. I’m sure you already know that. There are more than 5 million apps available for
App install campaigns are becoming universal app campaign. Read the ultimate guide for universal app campaigns and find out the best practices and opportunities for your app.
Let’s have a look at how to make use of this Halloween hype and make your app marketing strategy ready for the upcoming season of parties, holidays, and boosts in app installs.
This guide is intended to help you understand what are the right marketing moves to improve your app’s user engagement and how to ensure maximum success.
With millions of apps already in the app stores and more being added everyday, you’re going to want your app to get as much visibility as it can get. Here’s why ASO is becoming more and more important for app businesses everyday
Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.
App users gained through organic methods become more loyal users than those gained through paid methods. Organic traffic is an important part of keeping your app retention rate high.
Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.
Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and sales.
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.
This year Google i/O 2019 brings a ton of updates in the Google Play Store and Play Console that impact the Android app industry.
Until now, Android app icons have had pretty much free range and that’s getting just too messy for Google. The deadline to redesign your Google Play app icon is creeping up on us fast. So let’s get right into what you need to know.
December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?
Influencer marketing is a phrase that has taken the marketing world by storm. More and more businesses are adding it to their marketing mix. But, can influencers also be used to grow mobile games? Let’s find out.
Thinking of the ways to make money with your app? Make sure you familiar with the most rapidly evolving monetization trends in 2019 – data monetization.
Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play games.
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more users.
App title and description are important ASO factors. Learn how to write the perfect app description and app title to increase downloads! Examples & Guidelines.
Want to see the big picture of your app store performance? Here’s a feature which combines visibility and app metrics in one interface.
One of the biggest challenges for app developers is commonly the part after creation. Marketing an app in an efficient way is crucial for a successful business. Here’s a guide to get you started with app advertising strategies and payment models.
About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword use)
Both are stores for purchasing mobile apps. But Google Play and Apple App Store have their differences. It is crucial to know which they are in order to plan your ASO strategies.