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How to Get Your App Ready for Christmas

Knowing that Christmas is the most consumption-intensive time of the year, you should definitely ensure that your app is ranked well in app stores. We show you how to get your app ready for Christmas in 4 easy steps in this article. Check it out!

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How Does Google UAC Work?

Google introduced UAC to streamline the paid user acquisition process for app developers and marketers. Read on to find out what Google UAC is and how it can work for you.

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4 Ways to Get More Organic App Installs

Organic app installs are affordable to produce and pack a punch when it comes to value. I’m giving you 4 ways to boost your organic app installs. You’ll surely want to put these methods to use. There’s nothing to lose and only installs to gain.

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How to Get Featured on the App Store

Getting featured in the Apple App Store is an achievement all app developers strive towards. It’s a big win. Seriously. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app growth.

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What is Brand Protection?

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.

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Mobile App Ads Blog Post Feature Image

What are Mobile Ad Networks?

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.

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Best Mobile Ad Networks 2019

Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.

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Apple Search Ads Best Practices

5 Apple Search Ads Best Practices

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.

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6 App Metrics You Absolutely Need to Measure

When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to measure.

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How Apple Search Ads Works

Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. Apple launched this ad feature only in October 2016 with the intention of helping app developers get their apps found by more specific audiences.

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Keywords Aso

How To Optimize Your ASO Keyword Strategy

About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword use)

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