On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
tiktok ads
Social Media, Mobile app gamesAugust 25, 2022
How to Use TikTok Ads to Boost Your Mobile Game…
Are you looking for a way to reach a wider audience for your mobile game? Good news, TikTok could be the perfect platform for you! In fact, TikTok ads prove to be the most efficient for mobile games compare to other app categories. In this article, you will learn how to benefit from advertising your mobile…
tiktok ads
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nft app marketing startegy
App GrowthAugust 18, 2022
Ultimate Guide for NFT App Marketing Strategy in…
Find out how to develop NFT app marketing strategy to promote your NFT…
nft app marketing startegy
appradar
app launch emails
App LaunchAugust 12, 2022
10 App Launch Email Examples and Why They…
Learn about different types of app launch emails and how to design a successful mobile app launch announcement email.…
app launch emails
Iryna Lukashuk
facebook markeitng
Social MediaJuly 28, 2022
A Full Facebook Marketing Guide for App Marketers and…
Learn how to market your app on Facebook.
facebook markeitng
appradar
apple search ads connection in app radar
News and releasesSeptember 13, 2022
Turn unified User Acquisition insights into actions with App…
Learn about new release - how to benefit from connecting Apple Search Ads to App…
apple search ads connection in app radar
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app news 2022
News and releasesJuly 7, 2022
Mobile app news Q2 2022: what app industry is facing…
Not having time to recover from the last year’s pandemic, the global economy is again hit by a crisis. However, despite economic instability, the app industry is still growing, although facing some challenges too. Let’s look back to Q2 in 2022 and sum up all the industry’s major changes and news. Mobile Gaming News Q2…
app news 2022
Iryna Lukashuk
app competitors creative asset
News and releasesJune 23, 2022
App Competitor’s analysis of creative assets with App…
For every second user, the app store aesthetic is a key factor in whether to download an app. The reason is simple: creatives drive emotions, and emotions drive decisions. To create catchy creatives, app marketers usually start by conducting app visual competitor analysis. As we already described in our previous article, App Store Aesthetic: competitor…
app competitors creative asset
appradar
money saving apps
AnalyticsJune 20, 2022
Best Money Saving Apps
App Radar team looked at the app downloads of money saving apps during economic uncertainty to identify correlations for their…
money saving apps
Grete Ling
google play store changes
Google Play Store, News and releasesJune 14, 2022
Google Play Store changes, updates and app marketing…
As Google is developing quickly, new changes are rolling out every year. 2022 was not an exception and rather the year of significant changes on the backend side and security policy. In this article, we will guide you through the major changes that Google introduced in 2022 and their impact on the app marketers’ and…
google play store changes
Iryna Lukashuk
conversion rate funnel
News and releasesJune 7, 2022
Dive deeper into Google Ads Performance with App…
Analyze and optimize your ads with our new Ad Performance widgets.…
conversion rate funnel
appradar
instagram marketing
Social MediaJune 2, 2022
A Full Instagram Marketing Guide For App Marketers &…
Learn how to promote your app on Instagram with 12 tips for a strong Instagram marketing…
instagram marketing
appradar
mobile measurement partners
AnalyticsJanuary 15, 2025
15 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in…
Learn about the most popular mobile attribution platforms.
mobile measurement partners
Grete Ling
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