On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Google Play Store • November 26, 2021
Google Play Policy Changes 2021: first learnings about ASO…
Learn how Google Play Store penalizes app developers for not following updated policy guidelines.…
Apple App Store • October 26, 2021
How to use Apple In-App Events (IAEs) to increase your organic…
Learn why and how to add in-app events to your mobile marketing strategy to increase your organic visibility for new and existing…
ASO • August 11, 2021
Best app video recording tools 2023: how to create app preview and promo…
The right app store preview can help users discover and learn more about your app and convince them to download.…
News and releases • July 28, 2021
Interview: How did App Radar get started?
In this interview, App Radar's co-founder Thomas Kriebernegg talks about how and why he started App Radar, gives tips for app store optimization and provides insights on the impact of new privacy policies on digital…
Mobile app games • June 16, 2021
How to Design App Icons for Your Game
Looking to design a new app icon for your iOS or Android gaming app? Here’s helpful tips to get you…
App Localization • May 19, 2021
Mobile App Portuguese Localization – Why and How to Do…
Learn how to localize your metadata and creatives in your app store listing for Portuguese-speaking countries, including Brazil and Portugal.…
News and releases • February 23, 2021
App Radar acquires TheTool
App Radar acquires TheTool to strengthen its position in Europe and expand its product…
Analytics • February 11, 2021
18 Analytics tools to consider for mobile apps…
As app marketers, we gather, measure and analyze various data points to improve the performance. Here's 18 tools to consider for your mobile app…
Monetization • February 4, 2021
Google Play Store and Apple App Store fees, (+12 other…
Most of the app stores take a commission on paid apps and in-app purchases that they list in their stores. Let's take a look of Apple App Store fees, Google Play Store fees and compare fees for some other bigger app stores as…
App Growth • January 19, 2021
User acquisition 101: Tips for new UA…
Looking to build out an effective user acquisition strategy? This guest post from Adjust offers 4 helpful tips to get you…
App Launch • December 23, 2020
How to successfully launch in app stores?
This article points out what you can do to have a successful start in app stores. Focus on app store marketing that helps you rank high from the…
ASO • December 16, 2020
Differences for app videos on Google Play Store and Apple App…
Let's explore the requirements for your app video in the two app stores. Although named differently, the idea of showcasing your apps’ functionality is the same for Promo Video on Google Play Store and for App Previews on Apple App…
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