Social Media, Mobile app gamesAugust 25, 2022

How to Use TikTok Ads to Boost Your Mobile Game Sales

Are you looking for a way to reach a wider audience for your mobile game? Good news, TikTok could be the perfect platform for you! In fact, TikTok ads prove to be the most efficient for mobile games compare to other app categories.

tiktok ads

In this article, you will learn how to benefit from advertising your mobile game on TikTok. Also, be prepared to learn about effective TikTok ads.

Why you should advertise your mobile game on TikTok

With over 800 million active users, TikTok offers a vast potential market for your mobile game. According to the Influencer Marketing Hub report, consumers spent $ 535 million via their TikTok app in Q2 2021 alone. The primary users of TikTok are Gen Z - about 43% of TikTok's global audience is between 18 and 24 years old. Moreover, this social media platform is available in more than 150 countries

tiktok statistic
TikTok: Global Advertising Audience. Source: Datereportal

TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform. Ads can target your audience with laser precision, ensuring that your mobile game reaches the right people. Moreover, ads are also very affordable. So if you're looking for a cost-effective way to reach a wider audience for your mobile game, TikTok is definitely worth considering.

The benefits of using TikTok for your mobile game advertising

As a mobile game developer or app marketer, you always look for new and efficient ways to market your game. With the rise of social media platforms like TikTok, you have much more possibilities to advertise your mobile games. Here are some benefits of using TikTok for your mobile game advertising: 

  1. Reach a large audience with TikTok ads. Since TikTok has such a large user base, you can be sure that your ad will have a high impression rate. Moreover, if your ads are creative and catchy, you may acquire many new players for your game. 
  2. TikTok ads are relatively inexpensive. Compared to other forms of advertising, such as TV or print ads, TikTok ads are relatively inexpensive. Comparing the average cost-per-click on the most popular social media platforms shows that the TikTok ad costs only $1.00 per click. 
  3. TikTok ads allow advanced targeting. TikTok offers several targeting options that enable you to specifically target the users you think would be most interested in your game. This way, you can ensure that your ad reaches the right people and doesn't get lost in the shuffle. 
  4. TikTok ads are easy to create. Creating ads for TikTok is relatively simple and straightforward. You don't need any special skills or knowledge to do it. TikTok's internal tools allow you to create ads that match user-generated content style, helping you get discovered. Just come up with a creative idea and put it into automatic execution.
Social Media PlatformAverage Advertising Cost (CPC)
Facebook$0.97 per click
Instagram$3.56 per click
YouTube$3.21 per click
LinkedIn$5.26 per click
Twitter$0.38 per click
Pinterest$1.50 per click
TikTok$1.00 per click
Average CPC for social media ads. Source: Webfx

How to create an effective TikTok ad for your mobile game

TikTok is a powerful platform with a huge potential for app marketing. But how do you create an effective ad persuading users to download and play your game? There are a few key things to keep in mind when creating a TikTok ad for your mobile game: 

  1. Keep it short. TikTok users quickly scroll through their feeds, so you need to grab their attention immediately. Keep your ad short, catchy, and to the point. 
  2. Use persuasive language. Your ad should be compelling. Therefore, use language that will convince users to download and play your game. Make sure to highlight the key features and benefits of your game. 
  3. Use attractive visuals. Since TikTok is a visual platform, it's important to use engaging visuals in your ad. That could include actual gameplay footage of your game as well as any other eye-catching visuals that will grab users' attention. 
  4. Use a Call-to-Action. Make sure to include a strong call-to-action in your ad, telling users exactly what you want them to do (e.g. "download now" or "play now"). 
  5. Don't make ads. Make TikToks. The most successful ads on TikTok are those that don't look like ads. In other words, the more your ad looks like a user-generated TikTok video, the higher engagement you will get. 

Tips for getting the most out of your TikTok ad campaigns

If you're starting to promote your mobile game on TikTok, you can do a few things to ensure your ad campaign is successful. 

  • Use hashtags. According to Business Insider, nearly half of Gen Z uses TikTok for search instead of Google. Don't miss the opportunity to be discovered by using trending hashtags. 
  • Target your ad to the right audience. Study your mobile game audience before setting up an ad campaign on TikTok. Ensure you're targeting people who are most likely to be interested in your game. 
  • Connect with TikTok influencers. Try to find the TikTok influencers with the exact audience you would like to target. You can learn how they communicate with their community and which of their TikTok content performs the best. Moreover, you can team up with them and try to advertise your mobile game through them. 
  • Track your results and adjust your ad accordingly. Keep an eye on how many people noticed and interacted with your ad. Don't wait for too long to make the changes in your ad campaigns. If you are unsatisfied with the results, try to adjust settings or use other creatives. 

Examples of TikTok ads of mobile games

Since TikTok's primary audience is Gen Z, the mobile game industry takes a massive advantage of using TikTok as a user acquisition channel. Game developers and publishers use TikTok ads to promote their games to a broader audience. And it's working! Let's look at some examples of mobile game ads on TikTok.

Clash of Clans

The first remarkable example of successful TikTok promotion is an ad for the popular mobile game Clash of Clans. The ad features a short gameplay clip, followed by a call-to-action telling viewers to "download now." The ad also includes a link to the App Store, making it easy for viewers to download the game. The ad has been viewed over 1 million times and has generated a lot of positive feedback from gamers. Many people have commented on how they were convinced to download the game after seeing the ad, and they love it! 

Harry Potter: Hogwarts Mystery


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Another excellent example of TikTok video promotion is an ad for the newly released game Harry Potter: Hogwarts Mystery. The ad features stunning graphics, gameplay footage, and a voice over that tells viewers about the game's story and features. The promotional video ends with a call-to-action telling viewers to "download now." This ad has only been out for a few days, but it's already received over 1 million views. People love the Harry Potter theme and are excited to try out the game. So far, the feedback has been very positive! 

Monument Valley

Finally, we have a successful ad for the popular game Monument Valley. The ad features beautiful graphics, tranquil music, and a voice-over that tells viewers about the game's unique puzzles and mechanics. The ad ends with a call-to-action telling viewers to "download now." This ad has received over 2 million views since it was released. The Monument Valley game is known for its beautiful visuals and relaxing gameplay, so this ad appeals to people looking for something calm and relaxing. 

How App Radar can help you rock TikTok ads

Overall, TikTok ads prove to be very effective at promoting mobile games. They can reach a broad audience and generate a lot of interest in the games they feature. If you're looking for a way to market your mobile game, TikTok should definitely be on your radar!

To help you get the most out of your TikTok user acquisition, use App Radar to:

  • Optimize your app store listing. Remember that ASO should come first. All your TikTok ads will land on your product page in the app store. If you have a poorly optimized page, most likely, you will lose the potential users on the last step of your acquisition funnel. App Radar's all-in-one user acquisition tool can help you to analyze and optimize your app store listing, and discover a lot of potential keywords for your organic user acquisition. 
  • Setting up your TikTok ad campaigns. App Radar's agency specializes in mobile game advertising on TikTok. Our team of experts can help you create engaging and compelling ads to reach your target audience. We also offer a variety of other services, such as app store optimization, creatives A/B testing, and user acquisition. Contact us today to learn more about how we can help you promote your mobile game.

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Thomas Kriebernegg
Managing Director & Co-Founder
Thomas is Managing Director and Co-Founder of App Radar. He is an app enthusiast with over 15 years of experience in online marketing and a well-known keynote speaker. Thomas is a part of the mobile game community as well as a worldwide start-up ecosystem.
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