App Store Optimization (ASO)
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App Cannibalization: App Cannibalization is a situation where an app's paid ads compete with organic search results. This situation can lead to developers unnecessarily paying for traffic they could have gotten for free.
App Clips: App Clips are a way for users to experience a portion of an app before downloading the full version. Implementing App Clips might have a solid impact on user acquisition and retention rates. But could they also be important for ASO?
App Reinstalls: App reinstalls occur when a user who downloaded and uninstalled an app decides to download it again. This action is significant as it indicates continued or renewed interest in the app's features or content.

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Black Hat App Store Optimization (ASO): Black Hat App Store Optimization (ASO) consists of unethical and manipulative tactics to artificially inflate an app's visibility and ranking in app stores. These tactics promise rapid gains in terms of app visibility and download numbers. However, their gains come at a high cost.

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Google AdMob: Google AdMob is a mobile advertising platform developed by Google that allows app developers to monetize their mobile apps by displaying ads. AdMob matches ads to your app based on criteria you set, then you earn revenue whenever users interact with these ads.
Google Play Explore: Google Play Explore traffic is the traffic that comes from users browsing or exploring the Google Play Store rather than searching for specific keywords. As such, it can have a significant impact on the total traffic an app gets in Google Play.
Google Play Instant: Google Play Instant apps showcase the app's functionalities, providing users with a native Android experience without installation. Users can launch these instant apps directly from the Google Play Store landing page or via a web address (URL to app mapping).

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Interstitial Ads: Interstitial ads are full-screen advertisements that cover the interface of their host app. These ads appear at natural transition points in an app's flow, such as between game levels or after completing a task.

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Organic Uplift: Organic uplift is an increase in organic installs, visibility, conversion, and keyword rankings. This event is mostly the result of increased visibility for specific keywords and higher conversion rates for those keywords.

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Top Charts: Top charts are rankings of the top-performing apps on the App Store and Google Play. These charts measure download velocity for free and paid apps and revenue velocity for top-grossing apps.