15 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in 2025

This article will give you a quick understanding about what MMP is and how it works and list the best mobile measurement partners available. 

How do mobile measurement partners work? 

Mobile measurement partners integrate a software development kit (SDK) into your app, serving as the workhorse of their data collection and attribution process. SDK is a specific code that collects measurement and attribution data. So, once the user installs and opens the app, it starts collecting data from the device on which the app is installed.

This data forms the foundation for comprehensive analytics, allowing you to gain deep insights into user behavior, campaign performance, and overall app metrics. The SDK’s integration means you’re constantly receiving up-to-date, accurate data without compromising user experience or app performance.

How to choose a mobile measurement platform?

There are many mobile attribution platforms in the market, which makes it hard to pick an MMP provider. So, while considering which platform to use for your data-driven decision, keep in mind this:

• MMP should provide accurate and impartial data – you need to check the data you receive is correct. Therefore, check the customer portfolio of the companies and consult the customer support and sales team as much as needed.
• Choose the most user-friendly interface that will help your teams to work with the MMP. Keep in mind that you will need to go through data to make decisions, and if you cannot easily access it or read it, this will give you a hard time. 
• Double-check with the mobile attribution platform their anti-fraud tools. Fraud is the enemy of the mobile ecosystem, and you need to have good weapons to fight against it. Therefore, a reliable anti-fraud tool is a must when choosing an MMP. 

While there are many more factors you need to consider, keeping an eye on these basic will help you with the evaluation as you progress with your research.

What are the best Mobile Attribution Partners tools?

There are different MMP options available on the market. However, not all of them might fit your business. Some attribution platforms provide solutions for big enterprises, some for small or medium-sized enterprises.  Also, the variety of data insights might differ. So, take a detailed look at the list of the most popular mobile attribution platforms and find the one that fits your app. 

AppsFlyer

AppsFlyer is one of the most robust mobile attribution tracking tools available. It has a different range of features, but it mainly focuses on app downloads’ attribution. Their technology enables app marketers to know from which campaigns and from which media source come all the app installs.

AppsFlyer allows marketers to link app installs and marketing campaigns and thus, optimize user acquisition and retargeting campaigns. One of its priorities is security and privacy, making it a safe option.

This platform is suitable for any business size (including users with more than one thousand app installs per month) and provides its users with deep analytics and performance metrics. Moreover, AppsFlyer also enables deep linking and fingerprinting.

Pricing:

• Zero Plan: Free for life
• Growth Plan: 7¢ per conversion
• Enterprise Plan: Custom pricing

Key features:

• Mobile attribution and deep linking
• Fraud prevention and protection
• Marketing analytics and ROI reporting
• Audience segmentation and engagement
• Privacy-preserving technologies
• Data clean room capabilities

Notable Clients:

• Walmart
• Nike
• Coca-Cola
• HBO
• Tencent
• Alibaba

Adjust

Adjust is another important attribution platform with the most developed fraudpPrevention system and a proper cloud system, making it one of the safest attribution partners in this list (most platforms use a third-party cloud system).

Adjust is safe and robust and offers insights on key metrics such as organic installs, clicks on ads and in-app events, mobile analytics in general, and uninstall and reinstall data. The platform enables its users to build audiences to strategically track all the data they need.

Adjust is a mobile-only platform and is very useful for connecting mobile users to which ads they interact with. Since Adjust is a versatile platform, it is used by different companies, from small businesses to large enterprise clients.

Pricing:

• Starter: $0 (Free up to 10,000 monthly tracked installs)
• Growth: Custom pricing
• Enterprise: Custom pricing

Key features:

• Mobile app attribution
• Fraud prevention and detection
• Audience builder and segmentation
• Automation and workflows
• Deep linking and QR codes
• Data privacy and compliance tools

Notable clients:

• Uber
• Spotify
• Zynga
• N26
• Rocket Internet
• Delivery Hero

Singular

Singular is a performant platform that provides both marketing campaigns and attribution data. It offers more than a thousand integrations with all the leading ad networks.

Singular provides app marketers with a wide range of insights. Moreover, it enables them to identify the impact of anything spent on campaigns, making it an excellent tool for optimizing conversion. As it combines marketing campaigns and attribution, it’s also a perfect option for developers and marketers to maximize everything within a single platform.

The platform is adapted to startups and small/medium companies with more than five media sources.

Pricing:

• Free: $0 (Up to 15,000 paid conversions)
• Growth: $0.05 per conversion
• Enterprise: Custom pricing

Key features:

• Marketing analytics and attribution
• Cost aggregation and ROI analysis
• Creative reporting and optimization
• SKAdNetwork support and cohort prediction
• Data management and ETL
• Fraud prevention

Notable clients:

• Lyft
• Twitter
• Rovio
• Airbnb
• LinkedIn
• Yelp

Kochava

Kochava is an all-in-one audience platform that enables attribution and data management and provides critical analytics. Kochava is also available for web, OTT, and more. This user-friendly platform allows setting alerts when main KPIs change (by emails, SMS, Slack) for its users to always be up-to-date and informed of an essential change in installs, conversion rate, or revenue.

Kochava can be an attractive offer to indie developers as it offers a free plan to users that agree to give access to their data. Kochava also detects ad fraud and protects its users from it. Another advantage of Kochava is that its users don’t need to add the SDK into the app: the installs are attributed directly through cloud integration.

In terms of company size, Kochova is a good compromise, as it can be used by companies of any size and supports up to more than 5 thousand monthly users.

Pricing:

• Free App Analytics®: $0/month (Includes 10K conversions/month)
• Foundation: Starting at $500/month (Includes 33K conversions/month)
• Enterprise: Starting at $2,000/month (Includes 200K MAU/month)

Key features:

• Mobile & CTV App Attribution
• Fraud Prevention
• Audience Segmentation
• Deep Linking
• Real-time Analytics
• GDPR & CCPA Compliance
• Cross-platform Measurement
• Raw Data Access

Notable clients:

• Paramount+
• Spotify
• DraftKings
• Burger King
• Verizon
• Coca-Cola

Google Firebase

Firebase is developed by Google, and it’s similar to Google Analytics but specifically for apps. This platform provides data attribution and has powerful built-in functions at the backend to help marketers track users’ in-app activities, push notices, Google ads performances, and create dynamic linking.

Pricing:

• Spark Plan: Free (with usage limits)
• Blaze Plan: Pay-as-you-go (starts at $25/month credit)

Key features:

• Real-time Database
• Cloud Firestore
• Authentication
• Cloud Functions
• Hosting
• Cloud Messaging
• Analytics
• Crashlytics
• Remote Config
• A/B Testing

Notable clients:

• Halfbrick
• American Express
• Gameloft
• Le Figaro
• Onefootball
• eBay Motors

Branch

Branch is one of the most innovative attribution platforms. It works with deep contextual links. In other words, Branch enables its users to have a follow-up on the whole funnel.

Branch also offers influencers analytics. It supports different integrations such as email provider services and analytic tools, which enables its users to send in-app messages to their users and track them efficiently.

Pricing:

• Custom pricing based on attribution volume and features required

Key features:

• Deep Linking
• Attribution
• Fraud Prevention
• Audience Management
• Data Integrations
• Analytics and Reporting
• Web-to-App Journeys
• QR Code Generator

Localytics

Localytics is not only a mobile attribution platform but, as described, a “mobile app marketing and analytics software.” This platform offers A/B testing for communications, enabling its users to optimize their marketing campaigns more in-depth. 

It also includes geo-tracking, which can be great for some specific app markets such as travel. Localytics is adapted to any business size, from small startups to large companies.

Pricing:

• Custom pricing based on the number of monthly active users
• Starter plans begin at approximately $10,000 per year

Key features:

• Mobile app analytics
• User segmentation
• Push notifications
• In-app messaging
• A/B testing
• Geolocation targeting
• Personalized marketing campaigns
• Real-time analytics
• Predictive analytics

Notable clients:

• ESPN
• eBay
• Fox
• Salesforce
• RueLaLa
• The New York Times

Tenjin

Tenjin is the most economical attribution partner on the market, and it is pretty popular among marketers. It allows its users to track their attribution for free. Moreover, it offers ad revenue LTV and cost aggregation. The platform also provides pro features for those who want access to more insights.

Tenjin offers a lot of integrations for its users to track cost attribution and ad revenue. It is a good fit for gaming companies.

Pricing:

• Free Plan: 2,000 free attributions per month
• All Inclusive Plan:
  Small – $300/month for up to 20,000 attributions/month
  Medium – $500/month for up to 50,000 attributions/month
• Enterprise: Custom pricing

Key features:

• Ad spend & revenue reporting
• SKAdNetwork reporting
• Attribution
• Cost aggregation
• Ad revenue LTV
• DataVault for raw data access
• Automated reporting
• Cross-platform analytics

Notable clients:

• Voodoo
• Ruby Games
• LuckyKat
• Kooapps

Adtriba

Adtriba is a marketing measurement and optimization platform. This platform helps marketers  analyze the real impact of their marketing activities to optimize performance and budgets. 

Adtriba has automated data collection and an AI-powered evaluation system. Marketer receives unbiased recommendations for strategic alignment with budget allocation. 

Pricing:

• Custom pricing based on business needs and scale

Key features:

• Cross-channel attribution
• AI-powered marketing measurement
• Customer journey mapping
• Multi-touch attribution
• Predictive analytics
• ROI measurement
• Campaign performance tracking
• Budget optimization
• Automated reporting
• Data visualization

Tapstream

Tapstream is an app marketing toolkit that offers mobile attribution, deep links, referral program, and custom landings for app install campaigns. It also provides A/B testing to optimize campaigns.

The SDK integration is easy, and with only one integration, it supports hundreds of ad networks. Tapstream supports small and medium companies, no matter their quantity of monthly active users.

Pricing:

• Free Plan: Up to 1,000 monthly active users
• Pro Plan: Starting at $99/month for up to 10,000 monthly active users
• Enterprise Plan: Custom pricing for larger volumes

Key features:

• Mobile attribution
• Deep linking
• Referral program management
• Custom landing pages
• A/B testing
• Multi-platform support
• Real-time analytics

Dreamdata

Dreamdata is a mobile attribution and revenue analytics platform that focuses mainly on B2B businesses. This platform presents its users with a transparent overview and analysis of their revenues and what drives them.

Dreamdata provides a detailed understanding of the ROI (return on investment) of all the marketing actions and the marketing funnel of each B2B action.

This partner supports any download volume and is adapted to small and medium-sized companies.

Pricing:

• Starter: $1,495/month (billed annually)
• Growth: Custom pricing
• Enterprise: Custom pricing

Key features:

• B2B revenue attribution
• Multi-touch attribution
• Customer journey mapping
• ROI analysis
• Marketing performance analytics
• Data integration and ETL
• Custom dashboards and reporting

Notable clients:

• Trustpilot
• Templafy
• Dixa
• Contractbook
• Pleo

Nielsen Attribution

Nielsen Attribution is a platform that belongs to the Nielsen company, a big player in the analytics game. That differentiates itself from the competition because of its native Facebook integration. Another advantage of using Nielsen Attribution is that it enables offline tracking with offline attributions integration.

Nielsen Attribution is a good fit for businesses with more than 10 thousand monthly active users.

Pricing:

• Custom pricing based on business needs and scale

Key features:

• Multi-touch attribution
• TV attribution
• Online and offline measurement
• Marketing mix modeling
• Campaign planning and optimization
• Cross-platform measurement
• Real-time analytics

Notable clients:

• Unilever
• Mondelez
• Kraft Heinz
• Anheuser-Busch InBev
• L’Oréal

Attribution

Attribution is an enterprise-grade multitouch attribution tool that focuses on providing its users with detailed insight into their ad spend return to help them boost their global ROI. It supports multiple ad sources and enables developers and marketers to know from which specific users or accounts installs are coming.

Attribution offers services for enterprise companies, even though it does not support very high installs volumes.

Airbridge

Airbridge is available not only for mobile measurements but also for the web. It provides marketers with turnkey solutions for all attribution and measurement pain points from fragmented customer identities, data collection, and deep linking. Moreover, you can rely on detailed reporting and exporting. 

Pricing:

• Custom pricing based on attribution volume and features required

Key features:

• Web and app attribution
• Deep linking
• ROAS measurement
• iOS and SKAN support
• Audience management
• Fraud protection
• Data export
• Cross-platform analytics

Notable clients:

• GS Retail
• Standard Chartered Korea
• Burger King Korea

AppMetrica

AppMetrica is a comprehensive mobile app analytics tool that offers a one-stop solution for both analytics and marketing. 

What sets AppMetrica apart is its user-friendly interface coupled with powerful analytics capabilities. It provides real-time insights into user acquisition, engagement, and revenue, allowing marketers and developers to make data-driven decisions swiftly.

Pricing:

• Free Plan – Includes basic functionality with up to 100 million custom events per month, 2 simultaneous A/B tests, and configuration of up to 100 flags.
• Custom Plan – Starting from $90 per month, this plan allows for higher event limits and additional features like more A/B tests and custom workspaces.
• Pro Plan – Starting at $3000 per month, this plan is designed for larger apps and includes unlimited custom events, up to 50 simultaneous A/B tests, and advanced features like LTV and churn predictions.

Key features:

• Real-time user acquisition reports
• Deep product analytics
• Revenue analytics with subscription tracking
• Audience segmentation and analysis
• Crash and error reporting
• Push notification campaigns
• A/B testing capabilities
• Advanced segmentation
• LTV and churn predictions (for Pro plans)

Notable Users:

• A1 apps
• Virus client
• Make

Which MMP should you choose?

The MMP you choose will depend on many factors, so there is no one-size-fits all solution. Some MMPs might be better than others, but that all depends on specific use cases.

In general, our experience shows that each MMP has its own qualities and advantages, such as:

• AppsFlyer – Best for comprehensive mobile attribution and analytics
• Adjust – Best for fraud prevention and user segmentation
• Singular – Best for marketing analytics and ROI optimization
• Kochava – Best for cross-platform measurement and fraud detection
• Google Firebase – Best for integration with Google’s ecosystem
• Branch – Best for deep linking and cross-platform tracking
• Localytics – Best for personalized marketing campaigns
• Tenjin – Best for gaming apps and ad revenue tracking
• Adtriba – Best for AI-powered marketing measurement
• Tapstream – Best for small to medium-sized businesses
• Dreamdata – Best for B2B revenue attribution
• Nielsen Attribution – Best for cross-channel attribution including offline
• Airbridge – Best for web and app attribution

Please keep in mind that the final selection will depend on many other factors and that you should pick an MMP that makes the most choice considering your app size, budget, number of users, app category, internal teams, etc.