News and releasesFebruary 16, 2023

How to analyze the correlation between Apple Search Ads keywords bidding and organic keywords rankings?

Approximately 600 million people visit Apple App Store every week. Some mobile users download apps through in-store advertising, and some organically search for apps. By bidding on more keywords in your Apple Search Ads campaigns, you open up more opportunities for install growth. However, have you ever tried to analyze your organic keyword rankings' dependency on the bidding keywords in Apple Search Ads? If not, it is time to open up new growth possibilities for your app.

feature keywor insights

With App Radar’s latest release in Ads Tool, you will be able to improve your keyword strategy by having clear answers to the following questions:

  • What impact do Apple Search Ads have on my organic keyword rankings?
  • Does a higher bid per keyword lead to a higher organic ranking?
  • Does my keyword ranking decrease when I reduce Apple Search Ads bidding?

Let’s see how Keyword Insights can help you answer those questions. 

What impact do Apple Search Ads have on my organic keyword rankings?

Apple Search Ads is a paid advertising platform provided by Apple, and it operates separately from organic search ranking algorithms. Apple claims that running Apple Search Ads campaigns is not directly impacting your organic keyword rankings. However, in reality, things might be different.

Based on our experience, we can’t say Apple Search Ads’ bidding strategy influences organic ranking in all cases. Nevertheless, some apps experience dependency between paid and organic keywords. 

To help app marketers make strategic decisions, App Radar released the Keywords Insights feature on our Ads Tool. With Keyword Insights, you can easily see the correlation between your bidding keywords on Apple Search Ads and your organic keyword rankings.

keyword insights
Understand the impact of Apple Search Ads on organic keyword rankings.

Does a higher bid per keyword lead to a higher organic ranking?

The debate surrounding the impact of Apple Search Ads on organic keyword rankings has been ongoing. While some suggest a higher bid per keyword leads to higher organic conversion, others say no proven trend exists. So, what’s the truth? 

The short answer is: we don’t know for sure. However, you can look at the data to see if there is a correlation between Apple Search Ads bids and organic keyword rankings.

It can be easily identified by looking at the App Radar Keyword Insights feature. You can check the individual correlations between your keywords and their corresponding bids. Keyword Insights give you a better idea of how each particular keyword performs in relation to its bid. 

keyword insights data
The Keyword Insights table shows all the necessary data for identifying the correlation between paid and organic keywords. 

Does my keyword ranking decrease when I reduce Apple Search Ads bidding?

As mentioned above, there is no clear trend that higher bidding leads to higher organic rankings and the opposite. However, you can see this correlation on some individual keywords. 

If you find that a low bid leads to a worse organic ranking, consider increasing bids for those keywords and see if that can help scale the performance further. At the same time, if you recognize that your high leads improve your organic ranking, you can play around with the bidding strategy and strengthen your keyword performance. 

Having a strong presence in both Apple Search Ads and organic search results can enhance the visibility and credibility of your mobile app brand and potentially drive more traffic to your app store listing. When used in combination with effective app store optimization (ASO) strategies, Apple Search Ads can complement and amplify your organic search ranking efforts.

kwinsights
Identify the correlation between paid and organic keywords with App Radar's Keyword Insights.

Key takeaways

It’s important to remember that Apple Search Ads and organic search rankings have different objectives and algorithms. Apple Search Ads allows you to pay for top placement in Apple’s App Store search results. In contrast, organic search ranking is determined by the app store search engine’s algorithm based on factors such as the relevance and quality of your mobile app.

App Radar’s Keyword Insights allow you to see how your Apple Search Ads keywords correlate with organic keyword rankings. This data-driven support can help improve your app’s visibility and bidding strategy. Try it out today to see how you can improve your app keyword rankings.

Understand the impact of Apple Search Ads on organic keyword rankings


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Make data-driven decisions with knowing the correlation between bidding and organic keywords.

Try it out today

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iryna lukashuk app radar
Iryna Lukashuk
Marketing Team Lead
Iryna is marketing team lead @App Radar. She is fond of creating content for app marketers and developers to help them succeed in the app business world.
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