On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
google i/o
New Play Console Features Announced at Google i/O…
This year Google i/O 2019 brings a ton of updates in the Google Play Store and Play Console that impact the Android app industry.…
google i/o
google play app icon
Google Play Icon 2019 Redesign: What You Need To…
Until now, Android app icons have had pretty much free range and that’s getting just too messy for Google. The deadline to redesign your Google Play app icon is creeping up on us fast. So let’s get right into what you need to…
google play app icon
apple search ads basic and advanced
Apple Search Ads Basic vs. Advanced: What’s the…
December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What's the difference between basic and…
apple search ads basic and advanced
Teaser-what-is-asa
How Apple Search Ads Works
Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. Apple launched this ad feature only in October 2016 with the intention of helping app developers get their apps found by more specific audiences.…
Teaser-what-is-asa
influencer marketing
Using influencer marketing to grow mobile games and…
Influencer marketing is a phrase that has taken the marketing world by storm. More and more businesses are adding it to their marketing mix. But, can influencers also be used to grow mobile games? Let’s find…
influencer marketing
data monetization
Data Monetization: An Emerging Trend You Shouldn’t Miss in…
Thinking of the ways to make money with your app? Make sure you familiar with the most rapidly evolving monetization trends in 2019 - data…
data monetization
app marketing trends 2019
Top 5 App Marketing Trends for 2019
We gathered 5 app marketing trends that will help you make your app stand out from the crowd in 2019. Check them…
app marketing trends 2019
app store optimization free guide
FREE Guide: App Store Optimization (ASO) for Mobile Games (iOS & Google…
Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play…
app store optimization free guide
Teaser-paid-organic
Paid vs. Organic Mobile User Acquisition – A…
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…
Teaser-paid-organic
Teaser-app-title-descrip
What You Have to Know About App Title & Description in Google Play…
App title and description are important ASO factors. Learn how to write the perfect app description and app title to increase downloads! Examples &…
Teaser-app-title-descrip
teaser-app-metrics
iOS 12: What does it mean for App…
iOS 12 has arrived and it’s time to get to know it. What changed? How can help your app or game’s…
teaser-app-metrics
Teaser-game-growth
3 Game Growth Strategies Developers Need to…
The creators of Fun Run managed to grow their mobile game to over 1 million downloads - all organic! Check out the growth hacks they…
Teaser-game-growth
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