On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
App Growth • February 13, 2023
How to Find Your Target Audience for Mobile…
A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out…
Paid UA • June 17, 2019
What are Mobile Ad Networks?
Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…
Paid UA • June 11, 2019
Best Mobile Ad Networks 2023
Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…
App Growth • June 3, 2019
12 Best Practices for Your Push Marketing…
Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…
Mobile app games • May 21, 2019
Top Mobile Games Marketing Strategies 2020
Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.…
Paid UA • May 14, 2019
5 Apple Search Ads Best Practices
Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…
Analytics • May 13, 2019
6 Mobile App Metrics You Absolutely Need to…
When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to…
Monetization • January 30, 2019
Data Monetization: An Emerging Trend You Shouldn’t Miss in…
Thinking of the ways to make money with your app? Make sure you familiar with the most rapidly evolving monetization trends in 2019 - data…
App Growth • November 27, 2018
Paid vs. Organic Mobile User Acquisition – A…
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…
Mobile app games • August 15, 2018
3 Game Growth Strategies Developers Need to…
The creators of Fun Run managed to grow their mobile game to over 1 million downloads - all organic! Check out the growth hacks they…
Analytics • July 2, 2018
App Metrics: How to Measure Your ASO Success…
Want to see the big picture of your app store performance? Here’s a feature which combines visibility and app metrics in one…
App Growth • June 5, 2018
6 Basic Mobile App Marketing terms for User Acquisition…
One of the biggest challenges for app developers is commonly the part after creation. Marketing an app in an efficient way is crucial for a successful business. Here’s a guide to get you started with app advertising strategies and payment…
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