App Marketing • February 19, 2020

iOS App Screenshot Sizes and Guidelines for the Apple App Store

3 min read
Genie is the Marketing Manager at App Radar. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies.

When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads.

Many mobile users will use your app screenshots to form a first impression and decide whether or not they want to download your app.

Every screenshot that you provide needs to have a purpose and ultimately boast the best features of your app.

A well-designed set of iOS app screenshots are:

  • appealing and eye-catching
  • clean and easy to read
  • straight to the point
  • on-brand
Evernote's iOS app screenshots are easy-to-read and show off unique features including Dark Mode
Evernote's iOS app screenshots are easy-to-read and show off unique features including Dark Mode
Source: Evernote on Apple App Store

For more best practices, check out our guide for designing amazing app screenshots.

In addition to being nicely designed, your iOS app screenshots have to follow Apple's guidelines and size requirements.

Apple App Store Screenshot Guidelines

The guidelines are pretty straight forward.

You have to use images and videos that are taken directly within your app. That means you are not allowed to use images or videos that show, for example, someone holding an iPhone.

NYT Cooking App Store listing showing appealing iOS app screenshots
NYT Cooking App Store listing showing appealing iOS app screenshots
Source: NYT Cooking in Apple App Store

Apple actually gives you 10 slots for screenshots. I highly advise that you use all 10 slots. Every additional screenshots is an added opportunity to advertise why people should download your app.

App Store Screenshot Sizes for iOS Devices

The next important aspect of designing iOS screenshots is adhering to the Apple device sizes. The tables below outlines which sizes are required and the corresponding pixels for portrait and landscape orientation.

iOS App Screenshot Sizes for iPhones

Device SizeDevicePortrait Screenshot Size Landscape Screenshot SizeRequirement
6.5 inch iPhone 11 Pro Max, iPhone 11, iPhone XS Max, iPhone XR1242 x 2688 pixels 2688 x 1242 pixelsRequired if app runs on iPhone
5.8 inch iPhone 11 Pro, iPhone X, iPhone XS1125 x 2436 pixels 2436 x 1125 pixels Required if app runs on iPhone and 6.5 inch screenshots are not provided
5.5 inch iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus1242 x 2208 pixels2208 x 1242 pixelsRequired if app runs on iPhone
4.7 inchiPhone 6, iPhone 6s, iPhone 7, iPhone 8750 x 1334 pixels1334 x 750 pixelsRequired if app runs on iPhone and 5.5-inch screenshots are not provided
4 inchiPhone SE640 x 1096 pixels (without status bar)

640 x 1136 pixels (with status bar)
1136 x 600 pixels (without status bar)

1136 x 640 pixels (with status bar)
Required if app runs on iPhone and 5.5- or 4.7-inch screenshots are not provided
3.5 inchiPhone 4s640 x 920 pixels (without status bar)

640 x 960 pixels (with status bar)
960 x 600 pixels (without status bar)

960 x 640 pixels (with status bar)
Required if app runs on iPhone and 5.5 inch iPhone screenshots are not provided


iOS App Screenshots Sizes for iPads

Device SizeDevicePortrait Screenshot Size Landscape Screenshot SizeRequirement
12.9 inch3rd generation iPad Pro2048 x 2732 pixels 2732 x 2048 pixelsRequired if app runs on iPad
12.9 inch2nd generation iPad Pro2048 x 2732 pixels 2732 x 2048 pixels Required if app runs on iPad
11 inchiPad Pro1668 x 2388 pixels2388 x 1668 pixelsRequired if app runs on iPad and 12.9-inch iPad Pro (2nd generation) screenshots are not provided
10.5 inch 7th generation iPad, iPad Pro, iPad Air1668 x 2224 pixels2224 x 1668 pixelsRequired if app runs on iPad and 12.9-inch iPad Pro (2nd generation) screenshots are not provided


9.7 inchiPad, iPad mini1536 x 2008 pixels (without status bar)

1536 x 2048 pixels (with status bar)
2048 x 1496 pixels (without status bar)

2048 x 1536 pixels (with status bar)
Required if app runs on iPad and 12.9-inch iPad Pro (2nd generation) or 10.5-inch screenshots are not provided


macOS, tvOS, and watchOS App Screenshots Sizes

DeviceScreenshot Size Requirement
MacOne of the following, with a 16:10 aspect ratio.

1280 x 800 pixels
1440 x 900 pixels
2560 x 1600 pixels
2880 x 1800 pixels
Required for Mac apps
Apple TV1920 x 1080 pixels
3840 x 2160 pixels
Required for Apple TV apps
Apple WatchOne of the following:

312 x 390 pixels (Series 3)
368 x 448 pixels (Series 5 and Series 4)
Required for Apple Watch apps

Apple Watch apps are now more prevalent in the App Store. Uploading screenshots specifically for watchOS devices will increase your reach.

Cyclemeter uploads app screenshots specifically for Apple Watch
Cyclemeter uploads app screenshots specifically for Apple Watch
Source: Apple App Store

Easily Manage iOS App Screenshots


Upload app screenshots for each locale in 1 quick click. Drag and drop to rearrange. Publish changes directly to App Store Connect.

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Genie is the Marketing Manager at App Radar. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies.
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