On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
iOS app icon
iOS App Store OptimizationMay 30, 2024
iOS app icon sizes and best practices (2024…
Before you can publish your app, you are required to provide a high-res app icon. It’s crucial that you put the time and effort into designing a great app icon because it will become the main representation of your app. Users will see it on the App Store, on their mobile devices, and on all of your marketing campaigns. It's an extremely important App Store visual.…
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History of app stores and evolution of ASO
Apple App Store, Google Play StoreMay 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
History of app stores and evolution of ASO
Grete Ling
Most downloaded mobile games in Google Play Store
Google Play Store, Mobile app gamesMay 27, 2024
Most downloaded games in Google Play – April 2024…
Have you ever wondered what the most downloaded games are in the Play Store? Thanks to App Radar, you can get an overview of which games Android users like the most. The following list highlights the top 10 games as of April 2024, with their respective game categories, brief descriptions, and the companies behind their…
Most downloaded mobile games in Google Play Store
Grete Ling
ASO Benchmarks: monitor category trends banner 2 - blog illustration
News and releasesMay 23, 2024
ASO Benchmarks: Keep an Eye on Your Category…
We are excited to launch our new Metadata Benchmarks for ASO, a unique addition to the App Radar suite that sets a new standard in app market intelligence. This feature provides great insights that help you stand out in a competitive market. You can now easily access and monitor metadata and creative trends within any…
ASO Benchmarks: monitor category trends banner 2 - blog illustration
Grete Ling
What is app store optimization
App Store Optimization BasicsMay 22, 2024
What is App Store Optimization (ASO)? The in-depth guide for…
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate…
What is app store optimization
Gabriel Kuriata
What are similar apps in Google Play
Google Play StoreMay 16, 2024
Similar Apps in Google Play: Are They Important for…
Similar apps on Google Play are a curated list of apps that the store algorithm finds related to the app currently being viewed. Similar apps help users discover new apps that align with their interests or needs based on the app they are currently exploring. This feature is visible at the bottom of an app’s…
What are similar apps in Google Play
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App Timeline - Monitor ASO updates and in-app events of any app, blog cover
ASO, News and releases, Market ResearchMay 10, 2024
App Timeline – Monitor ASO Updates and In-App Events of Any…
App Store Optimization is an ongoing process of improving your metadata and creative strategy for your app store listing. To learn which tactics worked and which did not, it’s important to track & save the ASO updates and In-App Events you do. It’s also wise to track your competitors’ updates – so you can learn…
App Timeline - Monitor ASO updates and in-app events of any app, blog cover
Grete Ling
756x504 cover
Mobile app gamesMay 8, 2024
The Ultimate App Store Optimization (ASO) Guide for Mobile…
Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play…
756x504 cover
Anastasiya Starovoytova
Localizations: Extender Competitor Insights introduction, App Radar by SplitMetrics
App Localization, News and releases, Market ResearchApril 16, 2024
Localizations: Extended Competitor…
In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…
Localizations: Extender Competitor Insights introduction, App Radar by SplitMetrics
Grete Ling
App Store Optimization (ASO) KPIs and metrics
App Store Optimization BasicsApril 12, 2024
ASO KPIs: How to track and measure your app’s metrics in app…
Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app’s technical, marketing and business side. And that means that constant measurement and analysis of the app’s performance is absolutely mandatory if you want to be successful and beat your competitors in Apple App Store and…
App Store Optimization (ASO) KPIs and metrics
Grete Ling
researching app keywords
App Keyword OptimizationApril 10, 2024
How to Research App Keywords for App Store Optimization…
App Store Optimization is the process of optimizing your app to appear high in relevant search results. There’s huge competition in the app stores making it quite difficult to get the attention of potential customers. Thus, a high ranking in app store search results is significant for receiving organic downloads. The first step is researching your app keywords.…
researching app keywords
Gabriel Kuriata
ASO Best Practices for 2024, by App Radar
App Store Optimization BasicsMarch 12, 2024
ASO best practices: Advanced tips to grow your app in app stores in…
App store optimization has two goals: first, to show the app store algorithms that an app’s product page is the one users want to find, and second, to convince users that an app’s product page is the best answer to their needs. In consequence, ASO specialists perform optimization on two levels: The scope is big,…
ASO Best Practices for 2024, by App Radar
Gabriel Kuriata
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