Analyze Your App Conversion Rates to Improve App Growth Strategy

Our team is continuously improving App Radar for you. Here’s the latest addition to App Radar: Conversion Rate Analysis. This feature comes packed with plenty of benefits and capabilities. Let’s check it out. 

What is App Conversion Rate?

I’m going to start with the basics in case you are unfamiliar with looking at app conversion rates. Conversion rates are the percentage of users who go from point A in the user journey to point B. They are different than absolute numbers, such as the number of downloads because they more deeply measure user behavior. 

App Conversion Rate for Install to Purchase

For example, a significant conversion rate that many app developers and marketers take notice of is the movement from the initial app install to an in-app purchase. The more users who move from installing your app to making an in-app purchase, the more money you’re making. Naturally, when you’re monetizing with in-app purchases or a subscription model, this is a vital metric to track. 

Looking at absolute numbers, like the number of app downloads, doesn’t show you the progress of app growth. Looking at the conversion rate from install to purchase, on the other hand, shows you several critical signals. For one, it highlights the success of your user acquisition. You are acquiring the right users if they are making purchases after the initial install. That’s the kind of user you want, a paying user! 

Conversion rates are the percentage of users who go from point A in the user journey to point B.

App Conversion Rate for App Store Impression to Install

Another significant conversion rate is app store impression to install. This percentage will tell you how effective your conversion rate optimization (CRO) is. It answers the following questions: 

• Am I using the best keywords for my app? 
• Are my app screenshots and preview video appealing to my target audience? 
• Is my localized app store listing performing better than one that is not? 
• Is my app icon communicating what my app is about? 
• Are the keywords I’m using, showing my app to the right potential users? 

When your conversion rate from app store impression to install increases over time, then you know your CRO strategy is working. If it plateaus or is decreasing, a change has to be made. 

Analyzing Your App Conversion Rates in App Radar

With Conversion Rate Analysis, the newest feature in App Radar, you’ll be able to track and analyze your app conversion rates. There are four ways to do so. 

• Sources
• Compare Sources
• Countries 
• Compare Countries

Conversion Rate Analysis: Sources

In the Sources tab, you can see your app conversion rates for various traffic channels.

First, choose the traffic channels you would like to analyze as well as the date range.

Then you’ll be able to see a visualization of the changes in your conversion rates over time and also pinpoint app updates that may have affected your conversion rates. 

Hover over the chart to view the exact conversion rate values for that specific date. 

In addition, you’ll also see if your app was featured during this time range. Being featured positively affects your app conversion rates, and you can track that easily here. To see a more detailed view of your app store features, check out Featurings.

Dive Deeper:
How to Get Featured in the App Store

The last table in this tab shows you a detailed view of your app metrics.  

Conversion Rate Analysis: Compare Sources

We created a simple way for you to compare your app conversion rates among your traffic channels. In the Compare Sources tab, you can select the traffic channels you’d like to compare and then see a visualization of how these all performed against each other. 

You’ll also see your app’s features and app updates here. 

Conversion Rate Analysis: Countries

The Countries tab functions similarly to the Sources tab. Here you can check your app conversion rates for the countries your app is available in.

First, choose the country you would like to analyze as well as the date range.

Then you’ll see a visualization of the changes in your conversion rates for that country over time. Hover over the chart to view the exact conversion rate values for that specific date. 

You’ll also see your app’s features and app updates here. 

Conversion Rate Analysis: Countries Compare

The last tab in the Conversion Rate Analysis feature is Countries Compare. This works just like Compare Sources. Here you can compare your app conversion rates among the countries your app is available in.

Select the countries you’d like to compare and then see a visualization of how these all performed. 

You’ll also see your app’s features and app updates here. 

Summary

We’re excited to see what you do with the new Conversion Rate Analysis feature. Our team has already found that it becomes highly beneficial when you are trying to figure out if: 

• New app screenshots affected app growth 
• New app keywords affected app growth 
• Marketing campaigns, such as Apple Search Ads, affected app growth 
• Changes in in-app purchases affected revenue growth 
• Certain localizations need more optimization 

Create a free account and try the feature for free today.

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