App Store Optimization Basics

Free Online App Marketing Course

App Store Optimization (ASO) helps you improve app visibility and increase app conversion. ASO Basics course is designed by App Radar’s app marketing experts and aims to provide actionable insights to beginners in app marketing. After 12 online lessons, you will have a confident knowledge of app store ranking factors, keywords and creatives optimization, backlinks and A/B testing, and more handy tips. Start your app marketing journey today!

When you finish this course, don’t forget to take a quiz & get a certificate!

App Store Optimization (ASO) KPIs and metrics

ASO KPIs: How to track and measure your app’s metrics in app stores.

Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app�...

25 min read

Best ASO Tools: Complete List for Efficient ASO in 2024

App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO profess...

27 min read

Key app store optimization (ASO) strategies

10 App Store Optimization Strategies for Dominating App Stores Now and in the Future

A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world...

31 min read

ASO Best Practices for 2024, by App Radar

How to build backlinks for mobile apps to boost ASO and visibility in app stores

In 2015 Google announced that in the search engines of a mobile browser, the results would also include apps. This simpl...

10 min read

ASO vs SEO: Understanding the difference between website and mobile app optimization

If you are working in the digital marketing industry, you have probably heard about SEO and ASO. Most people have heard ...

16 min read

Using App Store Listing Visuals to Make a Good First Impression

App visuals make up the bulk of a person’s first impression of your app. While the text, as we learned in earlier less...

8 min read

What is App Conversion Rate Optimization (CRO)?

App Store Optimization involves more than keywords. It also includes conversion rate optimization. What is app conversio...

12 min read

Leveraging Seasonality for More App Downloads

Several app niches, such as fitness, get seriously impacted by seasonal trends. Other categories, like retail, are influ...

2 min read

How to increase app retention rates with user retention strategies that work!

Retention is one of the most important metrics to track in games and apps. It defines the size of your audience and lets...

13 min read

How Often Should You Make App Updates?

App Store Optimization is a continuous and iterative process. App store rankings and trending keywords are changing from...

6 min read

How to do Mobile App A/B Testing for Your App Store Listing

App A/B testing (Split-testing) is a method of hypothesis checking in which two options are compared in order to determi...

15 min read

What is App Localization?

App localization is the process of adapting your app and its app store listing to appeal to different geographic target ...

14 min read

How App Radar Academy can help you

Work with our experts

Want someone experienced to run analyze your performance and run your ASO and ASA? Need more know-how for your team? There are many reasons to hire App Radar as your partner. Contact us to grow your app and mobile games smarter.

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