iOS App Store Optimization

Free Online App Marketing Course

Apple App Store is one of the leading app marketplaces with more than 2.2 million apps. High competitiveness in Apple Store might be challenging for app marketers to grow their app’s user acquisition. With our 12 online lessons, you will learn about the latest App Store guidelines and get actionable insights from App Radar’s app marketing experts. Start growing your app today!

ios app store optimization basics

How to Optimize App Store keywords, blog illustration

App Store Keywords Optimization: a Guide for iOS Apps

App Store keywords are specific words or phrases that make a mobile app visible in organic search results for various se...

How to Optimize App Store keywords, blog illustration

academy-cover-aso-basics-ios

The ultimate guide to Apple App Store ASO for app marketers

Apple’s App Store is the second-largest app store globally, with more than 2.2 million apps offered for iOS devices in...

academy-cover-aso-basics-ios

Apple App Store Ranking factors

App Store Ranking Factors: How to Grow Your iOS App in 2024/2025

Ranking high for relevant keywords allows your target audience to discover your app. And the more easily people can find...

Apple App Store Ranking factors

App Store Connect guide

The ultimate guide to App Store Connect for app marketers and publishers

If you want to succeed with your app store optimization (ASO) and paid user acquisition efforts with iOS users, you must...

App Store Connect guide

App Name: Writing iOS App Names that Drive Downloads

Your app’s name is also its brand name. This is how people will recognize your app and the words they’ll use when th...

ios app subtitle

App subtitle: placing keywords in the iOS app subtitle

In general, every element of an app store product page has the power to drive downloads. At the same time, keywords plac...

ios app subtitle

iOS app keyword field

App Store Keywords: How to Use iOS Keyword Field to Boost Your ASO

Apple has helped developers by creating the keyword field. Here you have 100 characters to specify terms or phrases that...

iOS app keyword field

ios app description

App Description: What You Need to Put in iOS App Descriptions

App Descriptions give you the chance to tell App Store visitors more about your app and why they should download it. It�...

ios app description

iOS app icon sizes and best practices (2024 update)

Before you can publish your app, you are required to provide a high-res app icon. It’s crucial that you put the time a...

iOS app preview video - App Radar article feature image

App Preview Video for iOS Apps: How Does it Impact App Store ASO?

The iOS app preview video is a maximum 30 second clip that shows users what your app is about. You can have up to 3 vide...

iOS app preview video - App Radar article feature image

app pre-launch on apple app store

App Store Pre-Order: Create Excitement for Your App Pre-Launch

So what if your app hasn’t even launched yet? You can still build up hype in the and out of the App Store! We’re goi...

app pre-launch on apple app store

ios in-app purchases

In-App Purchases: Optimizing Your iOS App Monetization Model

The idea behind In-App Purchase is pretty simple, it’s to sell digital services or features inside your app. In recent...

ios in-app purchases

get featured in app store

How to Get Featured in the App Store

Getting featured in the Apple App Store is an achievement all app developers strive towards. It’s a big win. Seriously...

get featured in app store

ios app product page guidelines

Following Apple’s Guidelines for Your App Product Page

Because Apple cares about associating themselves with high-quality products, they won’t just let anyone publish apps o...

ios app product page guidelines

How App Radar Academy can help you

Work with our experts

Want someone experienced to run analyze your performance and run your ASO and ASA? Need more know-how for your team? There are many reasons to hire App Radar as your partner. Contact us to grow your app and mobile games smarter.

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