Gabriel Kuriata

Content Manager at SplitMetrics

Gabriel is a copywriter with over a decade of experience in the tech industry, where he crafted all sorts of content within marketing departments and agencies, ultimately helping customers grasp complex solutions and succeed by implementing them. His passion for technology nudged him in that direction – as an avid Linux fan he realized that even the best solutions won’t connect with wide audiences without a compelling narrative and friendly communication.

 

Beyond just writing, his background in public relations helps him to communicate effectively and strategically. From startups to established brands, he’s collaborated with diverse teams to deliver impactful content that resonates with audiences and drives results. Passionate about storytelling and innovation, he’s dedicated to creating engaging experiences through words.

Gabriel Kuriata - Content Manager at SplitMetrics

Articles by Gabriel Kuriata

What is app store optimization
App Store Optimization BasicsMay 22, 2024
What is App Store Optimization (ASO)? The in-depth guide for…
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate…
What is app store optimization
Gabriel Kuriata
researching app keywords
App Keyword OptimizationApril 10, 2024
How to Research App Keywords for App Store Optimization…
App Store Optimization is the process of optimizing your app to appear high in relevant search results. There’s huge competition in the app stores making it quite difficult to get the attention of potential customers. Thus, a high ranking in app store search results is significant for receiving organic downloads. The first step is researching your app keywords.…
researching app keywords
Gabriel Kuriata
ASO Best Practices for 2024, by App Radar
App Store Optimization BasicsMarch 12, 2024
ASO best practices: Advanced tips to grow your app in app stores in…
App store optimization has two goals: first, to show the app store algorithms that an app’s product page is the one users want to find, and second, to convince users that an app’s product page is the best answer to their needs. In consequence, ASO specialists perform optimization on two levels: The scope is big,…
ASO Best Practices for 2024, by App Radar
Gabriel Kuriata
iOS app keyword field
iOS App Store OptimizationMarch 11, 2024
App Store Keywords: How to Use iOS Keyword Field to Boost Your…
Apple has helped developers by creating the keyword field. Here you have 100 characters to specify terms or phrases that your app should show up for in search results.…
iOS app keyword field
Gabriel Kuriata