Gabriel Kuriata

Content Manager at SplitMetrics

Gabriel is a copywriter with over a decade of experience in the tech industry, where he crafted all sorts of content within marketing departments and agencies, ultimately helping customers grasp complex solutions and succeed by implementing them. His passion for technology nudged him in that direction – as an avid Linux fan he realized that even the best solutions won’t connect with wide audiences without a compelling narrative and friendly communication.

 

Beyond just writing, his background in public relations helps him to communicate effectively and strategically. From startups to established brands, he’s collaborated with diverse teams to deliver impactful content that resonates with audiences and drives results. Passionate about storytelling and innovation, he’s dedicated to creating engaging experiences through words.

Gabriel Kuriata - Content Manager at SplitMetrics

Articles by Gabriel Kuriata

Google Play Pre-Registration and ASO, cover
Google Play App Store OptimizationDecember 10, 2024
Google Play Pre-Registration: What is it and Why it Matters for…
Google Play pre-registration is a feature that allows Android developers to showcase their app or game on the marketplace before its official release, enticing users to sign up for a future download. Its primary purpose is to enhance launch success, but pre-registration benefits extend to app store optimization (ASO). The basics of Google Play pre-registration…
Google Play Pre-Registration and ASO, cover
Gabriel Kuriata
How to Optimize App Store keywords, blog illustration
iOS App Store Optimization, App Keyword OptimizationNovember 27, 2024
App Store Keywords Optimization: a Guide for iOS…
App Store keywords are specific words or phrases that make a mobile app visible in organic search results for various search terms used by App Store users. Optimizing an iOS app’s visibility on the App Store requires strategic keyword research, evaluation, and implementation. To increase organic visibility, App Store keyword research and evaluation should be…
How to Optimize App Store keywords, blog illustration
Gabriel Kuriata
Apple App Store Ranking factors
iOS App Store OptimizationOctober 29, 2024
App Store Ranking Factors: How to Grow Your iOS App in…
Ranking high for relevant keywords allows your target audience to discover your app. And the more easily people can find your app, the more downloads your app will get. But first, you have to understand how the Apple ranking algorithm works.…
Apple App Store Ranking factors
Gabriel Kuriata
How to optimize Google Play keywords by App Radar
Google Play App Store Optimization, App Keyword OptimizationOctober 16, 2024
How to Optimize Keywords on Google Play for a Mobile App or…
App store search is a significant traffic source for any app on Google Play. App store optimization (ASO) may tremendously impact its effectiveness, provided we maintain a strategic approach to keyword optimization. This article will explain how to optimize keywords on Google Play to connect our store listing through keyword research, optimization, implementation, and regular…
How to optimize Google Play keywords by App Radar
Gabriel Kuriata
What is app store optimization
App Store Optimization BasicsMay 22, 2024
What is App Store Optimization (ASO)? The in-depth guide for…
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate…
What is app store optimization
Gabriel Kuriata
researching app keywords
App Keyword OptimizationApril 10, 2024
How to Research App Keywords for App Store Optimization…
App Store Optimization is the process of optimizing your app to appear high in relevant search results. There’s huge competition in the app stores making it quite difficult to get the attention of potential customers. Thus, a high ranking in app store search results is significant for receiving organic downloads. The first step is researching your app keywords.…
researching app keywords
Gabriel Kuriata
ASO Best Practices for 2024, by App Radar
App Store Optimization BasicsMarch 12, 2024
ASO best practices: Advanced tips to grow your app in app stores in…
App store optimization has two goals: first, to show the app store algorithms that an app’s product page is the one users want to find, and second, to convince users that an app’s product page is the best answer to their needs. In consequence, ASO specialists perform optimization on two levels: The scope is big,…
ASO Best Practices for 2024, by App Radar
Gabriel Kuriata
iOS app keyword field
iOS App Store OptimizationMarch 11, 2024
App Store Keywords: How to Use iOS Keyword Field to Boost Your…
Apple has helped developers by creating the keyword field. Here you have 100 characters to specify terms or phrases that your app should show up for in search results.…
iOS app keyword field
Gabriel Kuriata
Mobile app conferences - App Radar article
News and releasesOctober 24, 2024
25 Mobile App Conferences to Attend in 2024/25 – Full List with…
Want to attend the most important app marketing and app development conferences in 2023? Here’s a list of all upcoming mobile app events to watch out for! …
Mobile app conferences - App Radar article
Gabriel Kuriata
iOS app screenshot sizes - App Radar article main image
Apple App StoreOctober 29, 2024
App Store Screenshot Sizes, Guidelines and Requirements for iOS apps (2024…
When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads. In addition to being nicely designed, your iOS app screenshots have to follow Apple's guidelines and size requirements.…
iOS app screenshot sizes - App Radar article main image
Gabriel Kuriata