App Marketing News

Learn more about app marketing trends and news

App Radar ASO Tool now supports international Keyword Tracking for Portugal & Brazil

How is your app ranking for Portuguese and Brazilian app stores? You don’t know exactly? Then, find out with App Radar Keyword Tracker! Go to App Radar Dashboard Keywords are the most important App Ranking Factors. Localizing your Keywords for different markets and languages is crucial to ensure, users abroad can find your app. As Internationalization is a hot topic in App Store Optimization, we regularly expand the country support for App Radar ASO Tool. Recently, we added Portugal and Brazil to our supported country list! What does this mean? You can now track your international Keyword Rankings for Google […]

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Why You Should Use Social Media for App Marketing

With about 1.18 billion daily active users on Facebook and 500 million active users on Instagram, Social Media platforms are no longer popular only with teens and Millennials. Here is why to make Social Media part of your App Marketing Strategy.

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How To Optimize Your ASO Keyword Strategy

About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword use)

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Tips to increase Daily App Users (DAU’s)

In average, new apps lose more than 75% of its users after one day. This is enough for most app developers to give up their dream. Don’t be one of them and increase your customer retention following these simple tips.

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Apple announces App Store Improvements for more Quality

Apple recently announced to take some serious changes on iTunes Connect. The newest App Store Improvements include the removing of low quality apps and character limitation of app names. Find out more about the changes in this blog post.

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10 ASO mistakes you should avoid

Both leading app stores, Google Play Store and Apple App Store, already passed the 2 million apps mark. Time to optimize your app store performance in order to get found by users. Unfortunately many app owners make some common mistakes. Read this post to avoid performance-risking ASO mistakes.

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The ultimate app marketing checklist for launching your mobile app

Creating a new app demand a lot of time and resources. Many publishers therefore barely concentrate on app marketing crucial for app success. We therefore created the ultimate App Launch Checklist helping you planning your marketing activities. Check it out in this post!

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Search Ads and other improvements are coming to the Apple App Store

Apple’s annual developer conference, WWDC in San Francisco again brings some exciting innovations. Apple’s senior vice president furthermore announced some major improvement in App Store during a pre-WWDC interview. Also Apple introduced search ads for apps within iOS App Store. Read more about this to know how to promote your app in app stores.

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