App Marketing News

Learn more about app marketing trends and news

Using Instagram to Market Your App

Instagram shows a huge growth in user numbers, but it is still an overlooked app marketing resouce. Here is how to market your app with Instagram.

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How iOS 10.3 might help boosting your app

One of the biggest challenges of having an app, is trying to get users to rate and review it. Apple is releasing the new version of iOS, the iOS 10.3, which has some new features including one quite promising to help you to get more ratings and reviews from your users.

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5 Rocking App Icons and How to Make Your Own

In an app store, there are hundreds of apps and if your app doesn’t stand out, people won’t download it. The first thing that a person sees in an app store, even before the name of the app, is the icon. The app icon is already the first step of the experience of the user.

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Why we developed the App Publisher

Our new product is finally out now! Here you can read what’s our motivation behind the App Radar Publisher. App Publishing has never been easier.

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Why it is Important to Localize your App

When launching an app, in order to have a large number of users, the biggest challenge is to make it the most findable possible. Language should not be an obstacle anymore, it is extremely important to localize an app.

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App Radar ASO Tool now supports international Keyword Tracking for Portugal & Brazil

How is your app ranking for Portuguese and Brazilian app stores? You don’t know exactly? Then, find out with App Radar Keyword Tracker! Go to App Radar Dashboard Keywords are the most important App Ranking Factors. Localizing your Keywords for different markets and languages is crucial to ensure, users abroad can find your app. As Internationalization is a hot topic in App Store Optimization, we regularly expand the country support for App Radar ASO Tool. Recently, we added Portugal and Brazil to our supported country list! What does this mean? You can now track your international Keyword Rankings for Google […]

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Why You Should Use Social Media for App Marketing

With about 1.18 billion daily active users on Facebook and 500 million active users on Instagram, Social Media platforms are no longer popular only with teens and Millennials. Here is why to make Social Media part of your App Marketing Strategy.

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How To Optimize Your ASO Keyword Strategy

About 67% of app downloads come from organic app store search. Having a good keyword set implemented is crucial. This post contains some useful tips on how to optimize your ASO keyword strategy for App Store. (including free infographic with hot tips for your App Store keyword use)

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Tips to increase Daily App Users (DAU’s)

In average, new apps lose more than 75% of its users after one day. This is enough for most app developers to give up their dream. Don’t be one of them and increase your customer retention following these simple tips.

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Apple announces App Store Improvements for more Quality

Apple recently announced to take some serious changes on iTunes Connect. The newest App Store Improvements include the removing of low quality apps and character limitation of app names. Find out more about the changes in this blog post.

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10 ASO mistakes you should avoid

Both leading app stores, Google Play Store and Apple App Store, already passed the 2 million apps mark. Time to optimize your app store performance in order to get found by users. Unfortunately many app owners make some common mistakes. Read this post to avoid performance-risking ASO mistakes.

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The ultimate app marketing checklist for launching your mobile app

Creating a new app demand a lot of time and resources. Many publishers therefore barely concentrate on app marketing crucial for app success. We therefore created the ultimate App Launch Checklist helping you planning your marketing activities. Check it out in this post!

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