On the Radar

See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
Apple's Custom Product Pages guide
What are Custom Product Pages in App Store and how do they…
Apple introduced Custom Product Pages (or CPPs in short) in the App Store with the launch of iOS 15. Apple discontinued its Creative Set tests and CPPs were the replacement feature that app publishers had been waiting for. Custom Product Pages allow you to create similar versions of your default App Store product page but…
Apple Product Page Optimization guide
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts.  Apple’s Product Page Optimization received a lot of noise and was announced as a…
Apple Product Page Optimization guide
ios 15 new features
iOS 15 New Features: first learnings about app marketing…
The summary from App Radar experiences with in-app events, product page optimization and custom product pages so…
ios 15 new features
apple in app events
How to use Apple In-App Events (IAEs) to increase your organic…
Learn why and how to add in-app events to your mobile marketing strategy to increase your organic visibility for new and existing…
apple in app events
Ios 15 Product Page Optimization
iOS 15 – Product Page Optimization and Custom Product…
Get your app store marketing ready for iOS 15.
Ios 15 Product Page Optimization
Apple App Store News 2021
What’s new for iOS apps on the App Store? (2021…
Keep up to date with the Apple App Store news and their impact on your app store…
Apple App Store News 2021
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Teaser Ios 14 Idfa
iOS 14 – How much more confusing can it…
Apple shocked the complete app marketing industry earlier this year with the announcement of reducing the support for…
Teaser Ios 14 Idfa
ios screenshot sizes and guidelines
iOS app screenshot sizes and guidelines for the Apple App…
When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads. In addition to being nicely designed, your iOS app screenshots have to follow Apple's guidelines and size requirements.…
ios screenshot sizes and guidelines
get featured by app store
How to get featured on the App Store
Getting featured in the Apple App Store is an achievement all app developers strive towards. It’s a big win. Seriously. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app…
get featured by app store
teaser-app-metrics
iOS 12: What does it mean for App…
iOS 12 has arrived and it’s time to get to know it. What changed? How can help your app or game’s…
teaser-app-metrics