On the Radar
See how to grow your app, evolve your marketing, what's new in the app industry and stay in the loop on updates from App Radar.
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
Iryna Lukashuk
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts. Apple’s Product Page Optimization received a lot of noise and was announced as a…
Elena Wibmer
iOS 15 new features and update – what is new in Apple App…
iOS 15 brings along some major changes for App Store Optimization (ASO), User Acquisition, and app marketers around the world. In-app events were fully launched on the 27th of October 2021. On the 8th of December 2021, Custom Product Pages and Product Page Optimization finally went live too. Although app marketers are excited about the new iOS 15 features, it…
Iryna Lukashuk
How to use Apple In-App Events (IAEs) to increase your organic…
Learn why and how to add in-app events to your mobile marketing strategy to increase your organic visibility for new and existing…
Elena Wibmer
iOS app screenshot sizes and guidelines for the Apple App…
When publishing an app in the Apple App Store, you are required to provide app screenshots. The screenshots are shown in your App Store listing and play a huge role in driving more downloads. In addition to being nicely designed, your iOS app screenshots have to follow Apple's guidelines and size requirements.…
appradar