26 best mobile app analytics tools for 2027 (free and paid)

That is why choosing a tool gets confusing. Firebase, AppsFlyer, App Store Connect and Sensor Tower all describe themselves as app analytics, but they answer different questions. One tells you which ad brought an install. Another shows where users drop out of onboarding. A third estimates how many downloads a competitor got last month.

The market also moved fast: tools like Flurry, Leanplum and Smartlook are gone or closing, and most large vendors now let you query your data through AI assistants.

This guide covers the tools UA managers, app marketers and app owners use to understand an app from end to end – how the store listing converts, which campaigns bring installs, what users do after the install, how much revenue they generate and how competitors perform. The 26 tools are grouped into eight categories, with each tool providing more details on what it does, key features, supported platforms, free plan and paid plans.

TL;DR

• App Store Connect and Google Play Console show how your store listing performs: impressions, product page views, downloads, conversion rate and sales. Both come free with a developer account ($99 a year for Apple, $25 once for Google).
• AppsFlyer, Adjust, Singular, Tenjin, Kochava, Branch and Airbridge link each install to the campaign that drove it, so you can calculate cost per install and ROAS by channel. Free plans run from 1,500 conversions a month (Adjust) to 10,000 (Kochava).
• Firebase, Amplitude, Mixpanel and PostHog track what users do inside the app: retention, funnels and feature use. All four are free to start, and Amplitude’s free plan covers 2 million events a month.
• Countly and TelemetryDeck measure app usage without collecting personal data. Countly Lite is free if you host it yourself, and TelemetryDeck is free up to 50,000 events a month.
• GameAnalytics and Unity Analytics track player progression, retention and in-game spending. GameAnalytics is free with no cap on monthly users, and Unity Analytics is free up to 50,000 monthly active users.
• RevenueCat and Adapty track subscription revenue, trials and churn for free up to $2,500 and $5,000 a month, then charge 1%.
• UXCam, Embrace and CleverTap show why users get stuck, crash or leave, through session replays, performance monitoring and re-engagement campaigns. Embrace is free up to 1 million sessions a year.
• Sensor Tower, AppMagic, SplitMetrics Acquire and App Radar show data about other apps: estimated downloads and revenue, keyword rankings and Apple Ads share of voice.
• Flurry shut down in March 2024, but AI search answers still recommend it as a free tool. Check a tool’s status before you add its SDK.

What are the best mobile app analytics tools in 2027?

There is no one-size-fits-all mobile app analytics tool. Each tool below is strongest at one job, so the right choice depends on what you need to measure: store performance, campaign attribution, in-app behavior, revenue or competitors.

Here’s how all 26 compare on price and fit:

Tool	Type	Free plan	Paid from	Best for
App Store Connect Analytics	Store analytics	Included with Apple Developer Program ($99/year)	No paid tier	Every app on the App Store
Google Play Console	Store analytics	Included ($25 one-time registration)	No paid tier	Every Google Play app
AppsFlyer	Attribution (MMP)	12,000 conversions in year one (owned media only)	$0.07 per conversion	Multi-channel UA at scale
Adjust	Attribution (MMP)	1,500 conversions a month for 12 months	Custom quote	UA teams that automate reporting
Singular	Attribution (MMP)	15,000 paid conversions	$0.05 per conversion	Cost and ROI aggregation
Tenjin	Attribution (MMP)	Under 2,000 conversions a month	$200 a month	Gaming and hybrid-monetization apps
Kochava	Attribution (MMP)	10,000 conversions and 500,000 events a month	$500 a month	Mobile plus connected TV
Branch	Deep linking and attribution	Free trial only	Custom quote	Web-to-app and owned channels
Airbridge	Attribution (MMP)	30-day trial	$40 a month	Small teams measuring web and app
Firebase	Product analytics	Free (up to 500 distinct event types)	Pay as you go for other Firebase services	Free default analytics and crash reports
Amplitude	Product analytics	2 million events a month	Usage-based Plus plan	Retention and lifecycle analysis
Mixpanel	Product analytics	1 million events a month	$100 a month (1.5M events, billed annually)	Funnels for product teams
PostHog	Product analytics	1 million events and 5,000 recordings a month	Usage-based	Developer-led teams that want one tool
Countly	Privacy-first analytics	Lite: free and self-hosted	$175 a month (Flex)	Full data ownership
TelemetryDeck	Privacy-first analytics	50,000 events a month	Usage-based	Privacy-focused iOS and indie teams
GameAnalytics	Game analytics	Free, no monthly user cap	$49 a month	Indie and mid-size game studios
Unity Analytics	Game analytics	50,000 monthly active users	$0.0036 per monthly active user	Games built in Unity
RevenueCat	Subscription analytics	Up to $2,500 monthly tracked revenue	1% of tracked revenue	Subscription apps on several platforms
Adapty	Subscription analytics	Up to $5,000 monthly revenue	1% of tracked revenue	Subscription apps that test paywalls
UXCam	Session replay	14-day trial	Custom quote	Seeing where users get stuck
Embrace	Stability and performance	1 million sessions a year	$0.80 per 1,000 sessions ($80 a month minimum)	Crash and performance monitoring
CleverTap	Engagement	30-day trial	$85 a month	Retention campaigns with built-in analytics
Sensor Tower	Market intelligence	No free plan	Custom quote	Download and revenue estimates for any app
AppMagic	Market intelligence	Not published	Not published	Game and app market research
SplitMetrics Acquire	Market intelligence (Apple Ads)	Starter: free up to $25,000 monthly Apple Ads spend	Custom quote (Full Access)	Competitor keywords and Apple Ads share of voice
App Radar	App and keyword research	7-day trial	€69 a month	Keyword research and ASO

What types of mobile app analytics tools are there?

There is no agreed definition of a mobile app analytics tool. Google uses the term for Firebase, Apple for App Store Connect, Mixpanel for product analytics and Adjust for attribution. Gartner Peer Insights even lists mobile app analytics as its own market. In practice, the tools fall into eight types, and each answers a different question:

Type	Question it answers	Key metrics	Example tools
App store analytics	How do people find and download my app in the store?	Impressions, product page views, conversion or click-through rate, downloads	App Store Connect, Google Play Console
Attribution (MMP)	Which campaign or channel brought each install?	Installs by source, cost per install, ROAS, LTV	AppsFlyer, Adjust, Tenjin
Product analytics	What do users do inside the app?	Daily and monthly active users, retention, funnels, feature use	Firebase, Amplitude, Mixpanel
Privacy-first analytics	How do I measure usage without collecting personal data?	Sessions, active users, events	Countly, TelemetryDeck
Game analytics	How do players progress and spend?	Day 1, 7 and 30 retention, level completion, ARPDAU	GameAnalytics, Unity Analytics
Subscription analytics	How much recurring revenue do I make and keep?	MRR, trial conversion, churn, LTV	RevenueCat, Adapty
Session replay, stability and engagement	Why do users struggle, crash or leave?	Crash-free sessions, app start time, re-engagement rate	UXCam, Embrace, CleverTap
Market intelligence and app research	How are other apps performing?	Estimated downloads and revenue, keyword rankings, ad share of voice	Sensor Tower, AppMagic, SplitMetrics Acquire, App Radar

The types overlap. Amplitude and Mixpanel now include session replay. PostHog adds feature flags and error tracking. AppsFlyer and Adjust ship their own analytics dashboards.

Which types you need depends on how the app grows and makes money. Every app gets the store consoles for free. An app that runs paid campaigns needs an MMP to know which channels pay back. A subscription app needs subscription analytics, and a game studio needs game analytics. Market intelligence becomes relevant once competitors start shaping your keyword and ad strategy. The stack section below maps tools to each stage.

App store analytics tools

App store analytics tools report how people find, view and download an app in the store. This category has two tools, both free and both run by the store owners: App Store Connect Analytics for the App Store and Google Play Console for Google Play.

They are the only source of exact store data. Impressions, product page views, downloads and sales come straight from Apple and Google, while third-party tools either estimate these numbers or import them. The limit is scope: each console shows only your own apps, in its own dashboard, with no view of competitors. ASO tools such as App Radar connect to both consoles and show the data next to keyword rankings in one place.

1. App Store Connect Analytics

App Store Connect Analytics is Apple’s free analytics for apps on the App Store. In March 2026, Apple added more than 100 metrics for in-app purchases and subscriptions, which Apple describes as the biggest update since Analytics launched.

• Key features: impressions and product page views by source, downloads, sales, retention, crashes, cohorts by download date and source, peer benchmarks including download-to-paid conversion and proceeds per download, up to seven filters at once, Analytics Reports API
• Platforms: apps distributed on the App Store, no SDK needed
• Free plan: included with the Apple Developer Program ($99 a year)
• Paid plans: none
• Website: developer.apple.com/app-store-connect/analytics

App Store Connect is the only place to see exact App Store impressions and product page views split by source: App Store search, App Store browse, web referrers and app referrers. Usage metrics such as sessions, retention and crashes come only from users who agreed to share analytics with developers, so treat them as a sample, not a full count.

2. Google Play Console

Google Play Console is Google’s free dashboard for apps on Google Play. In mid-2026, its store listing reports moved from acquisitions to unique clicks on the Install, Open and Pre-register buttons, and click-through rate replaced conversion rate.

• Key features: store listing performance, acquisition by traffic source and search term, installs, ratings, revenue, Android vitals (crashes and ANRs), peer benchmarks, store listing experiments, “Explore this chart with AI” with Gemini
• Platforms: Android apps on Google Play, no SDK needed
• Free plan: included with a Google Play developer account ($25 one-time registration)
• Paid plans: none
• Website: play.google.com/console

Play Console compares your store listing click-through rate with peers at the median, 25th and 75th percentile. The switch to clicks breaks year-over-year comparisons, because a 2026 click-through rate is a different metric from a 2025 conversion rate. Google also warns that store listing visits may drop from 10 July 2026 because visitors are now measured differently, with no change to actual visibility.

Attribution and MMP tools

Attribution tools, also called mobile measurement partners (MMPs), connect each install and in-app event to the ad network, campaign and creative that drove it. This category has seven tools: AppsFlyer, Adjust, Singular, Tenjin, Kochava, Branch and Airbridge.

An MMP is the only tool that applies one set of attribution rules across every channel you buy from. We compare MMPs in more depth in our guide to the 8 best mobile measurement partners.

One number most comparisons miss is the install rate: the share of Apple Ads downloads that an MMP matches to a first app open. SplitMetrics Acquire runs Apple Ads attribution for the accounts we manage, so we can compare it by MMP:

MMP	Median install rate	Normal range
AppsFlyer	89.4%	83.5 - 95.4%
Singular	81.6%	62.7 - 87.9%
Branch	79.5%	61.8 - 88.0%
Adjust	78.1%	63.1 - 85.2%

Treat these numbers as a health check, not a ranking. SDK setup and default settings move the rate, and an install rate below 50 – 60% usually means the integration is misconfigured. AppsFlyer, Adjust, Singular, Tenjin, Kochava and Branch all integrate natively with SplitMetrics Acquire, which joins Apple Ads spend with the post-install revenue the MMP reports.

3. AppsFlyer

AppsFlyer is one of the most widely used MMPs. It covers attribution, deep linking, fraud protection and ROI reporting across paid, owned and organic channels.

• Key features: multi-touch attribution, deep linking, fraud protection, cost and ROI reporting, SKAdNetwork and AdAttributionKit measurement, MCP server and AI agents (since July 2025)
• Platforms: iOS, Android, Unity, React Native, Flutter and Unreal, with PC, console and CTV SDKs in beta
• Free plan: Zero plan, 12,000 conversions in the first year, for owned media only
• Paid plans: Growth at $0.07 per conversion after the welcome package, Enterprise on custom pricing
• Website: appsflyer.com

AppsFlyer has the highest median install rate in our Apple Ads data (89.4%) and the tightest normal range. The free plan does not cover paid campaigns, so a team starting paid UA pays from the first conversion. At list price, 10,000 paid conversions a month cost $700.

4. Adjust

Adjust is an AppLovin-owned MMP that combines attribution with analytics, fraud prevention, deep linking and CTV measurement.

• Key features: attribution, Datascape analytics, fraud prevention suite, TrueLink deep linking, CTV measurement, Adjust MCP server (since May 2026)
• Platforms: iOS, Android, Unity, Flutter, React Native, Cordova, Web, Windows and more
• Free plan: Base, up to 1,500 conversions a month for the first year, with all Core features
• Paid plans: Core (up to 250,000 conversions a year) and Enterprise, both on custom quotes
• Website: adjust.com

Adjust’s free Base plan includes the full Core feature set, so small apps can test everything before paying. In our Apple Ads data, Adjust’s median install rate is 78.1%, within a normal range of 63.1 – 85.2%. Pricing after the first year is quote-only.

5. Singular

Singular is an MMP built around cost aggregation. It pulls spend from ad networks and joins it with attribution, so ROI is calculated per campaign, creative and network.

• Key features: attribution, cost aggregation, ROI and creative reporting, ETL data exports, MCP integration for ChatGPT and Claude (open to all clients since August 2025)
• Platforms: iOS, Android, Unity, React Native, Flutter, Cordova and Unreal
• Free plan: 15,000 paid conversions, no credit card needed
• Paid plans: Growth at $0.05 per conversion, Enterprise on custom pricing
• Website: singular.net

Singular’s free plan counts paid conversions, unlike AppsFlyer’s owned-media-only Zero plan, so a team can test paid UA before paying anything. Per-conversion pricing grows with volume: at list price, 100,000 paid conversions a month cost $5,000.

6. Tenjin

Tenjin is an MMP that connects user acquisition data with monetization. It brings attribution, cost aggregation, ad revenue, in-app purchase and subscription reporting into one platform, so mobile and gaming teams can see which campaigns drive LTV and ROI across ad-supported, in-app purchase, subscription and hybrid models.

• Key features: attribution and campaign measurement, cost aggregation and ROI analysis, ad revenue attribution and LTV reporting, predictive LTV, in-app purchase and subscription revenue reporting, fraud prevention and Site ID optimization, raw data exports and reporting APIs, MCP server for managing apps, campaigns, callbacks and Site ID filters through AI assistants
• Platforms: iOS, Android and Unity SDKs, plus other plugins and server-to-server integration
• Free plan: free for apps under 2,000 conversions a month
• Paid plans: all-inclusive S ($200 a month), M ($400) and L ($700), with the price per conversion dropping from $0.02 on S to $0.014 on L. Enterprise pricing for higher volumes
• Website: tenjin.com

Every Tenjin plan includes the full product suite and support, with no add-ons, and plans can be canceled anytime. Tenjin counts only paid UA installs as conversions, so organic installs do not add to the bill. Teams building in React Native or Flutter should check plugin support first, because Tenjin’s docs list native SDKs only for iOS, Android and Unity.

7. Kochava

Kochava is an MMP and measurement suite for mobile and connected TV apps, with one of the longest-running free attribution plans.

• Key features: attribution, deep linking, fraud prevention, CTV and OTT measurement, audience and analytics dashboards
• Platforms: iOS, Android, tvOS, Windows, Flutter, Unity, React Native, Cordova, .NET MAUI, Web and many CTV platforms
• Free plan: Free App Analytics, 10,000 attributed conversions and 500,000 app events a month
• Paid plans: Foundation from $500 a month (33,000 conversions, 180-day data retention), Enterprise from $2,000 a month
• Website: kochava.com

Kochava’s free plan is the largest monthly allowance among the MMPs in this list, and it includes paid conversions. Free data is kept for 30 days only, and the next step up costs $500 a month.

8. Branch

Branch is a deep linking platform with attribution on top. It sends users from ads, emails, web pages and QR codes to the right screen in the app, then measures which link drove the install.

• Key features: deep linking, web-to-app attribution, cross-platform journeys, migration path from Firebase Dynamic Links (shut down by Google on 25 August 2025), ChatGPT Ads attribution across app, web and desktop (since September 2026)
• Platforms: iOS, Android, Web, React Native, Flutter, Unity, Cordova, Capacitor and more
• Free plan: none, free trial on the Basics plan (3 ad partners)
• Paid plans: custom quote
• Website: branch.io

Branch’s strength is the link itself: deep links that keep working through app installs, web redirects and channel switches. Its median install rate in our Apple Ads data is 79.5%. Branch publishes no prices and has no free plan.

9. Airbridge

Airbridge is an MMP from the Korean company AB180, with web-to-app attribution and incrementality measurement.

• Key features: mobile and web attribution, web-to-app tracking, incrementality measurement, deep linking
• Platforms: iOS, Android, Web, React Native, Unity, Flutter and Expo
• Free plan: none, 30-day trial on Core
• Paid plans: Core from $40 a month with 500,000 data points included, then $0.0001 per data point, no annual contract. Growth on custom pricing
• Website: airbridge.io

Airbridge has the lowest entry price among the paid MMPs here, with monthly billing. Pricing is based on data points rather than conversions, and every tracked event counts, so costs are harder to predict for apps with many in-app events.

Product analytics tools

Product analytics tools track what users do inside the app after the install: which screens they open, where they drop out of a funnel and which features bring them back. This category has four tools: Firebase, Amplitude, Mixpanel and PostHog.

Firebase Analytics has no volume charge. Amplitude, Mixpanel and PostHog are free up to 1 – 2 million events a month and charge by event volume above that.

10. Firebase (Google Analytics for Firebase)

Google Analytics for Firebase is Google’s free app analytics, built on GA4 app data streams. One SDK also gives you Crashlytics crash reporting, A/B Testing, Remote Config and BigQuery export.

• Key features: event-based analytics, audiences, Crashlytics, A/B Testing, Remote Config, BigQuery export, Firebase MCP server (generally available since October 2025)
• Platforms: iOS, Android, Web, Flutter, Unity and C++
• Free plan: Analytics, Crashlytics and A/B Testing at no cost, with up to 500 distinct event names, 25 parameters per event and 25 user properties
• Paid plans: none for Analytics. Other Firebase services run on Blaze pay-as-you-go, and Remote Config is charged above 100,000 fetches a day per project since 1 September 2026
• Website: firebase.google.com/products/analytics

Firebase is the default starting point because Analytics has no event volume charge. The limits are structural: 500 event names and 25 parameters per event. GA4 reports are built for marketing, so detailed retention and funnel work often moves to BigQuery or to a dedicated product analytics tool.

11. Amplitude

Amplitude is a product analytics platform focused on retention and the user lifecycle, with session replay, experimentation and AI agents.

• Key features: event and behavioral analytics, retention and cohort analysis, session replay, experimentation, AI agents and MCP server (open to all customers since October 2025)
• Platforms: iOS, Android, React Native, Flutter and Web, with Unity and Unreal for analytics only
• Free plan: 2 million events a month, 10,000 session replays, AI agents and MCP included
• Paid plans: Plus starts at $0 and scales with events up to 70 million a month. Growth and Enterprise on custom pricing
• Website: amplitude.com

Amplitude’s free plan is the largest event allowance among the event-priced tools here, twice what Mixpanel and PostHog include. Amplitude does not publish dollar prices for Plus.

12. Mixpanel

Mixpanel is event-based product analytics for funnels, retention and user flows, with session replay, experiments and feature flags.

• Key features: funnels, retention, flows, session replay, experiments, feature flags, Mixpanel MCP server (since August 2025) and Mixpanel Agent on all plans
• Platforms: iOS, Android, React Native, Flutter, Unity and JavaScript
• Free plan: 1 million events a month, 10,000 session replays, unlimited seats
• Paid plans: Growth from $100 a month for 1.5 million events (billed annually, $140 billed monthly), $840 a month for 10 million events, Enterprise on custom pricing
• Website: mixpanel.com

Mixpanel publishes its full price table by event volume: 1.5 million events cost $100 a month and 20 million cost $1,635, both on annual billing.

13. PostHog

PostHog is an open-source product platform that puts analytics, session replay, feature flags, experiments, error tracking and surveys in one SDK.

• Key features: product analytics, mobile session replay, feature flags, experiments, error tracking, surveys, data warehouse, free hosted MCP server
• Platforms: iOS, Android, React Native, Flutter, Web and Capacitor
• Free plan: every month, 1 million events, 5,000 session recordings, 1 million feature flag requests, 100,000 exceptions and 1,500 survey responses
• Paid plans: usage-based, pay as you go, billed separately per product
• Website: posthog.com

PostHog covers jobs that otherwise need separate session replay, feature flag and error tracking tools, and each product has its own free allowance. PostHog has no Unity SDK, so game studios on Unity need another tool.

Privacy-first analytics tools

Privacy-first analytics tools measure app usage while keeping personal data out of the picture, either by running on your own servers or by anonymizing data before it leaves the device. This category has two tools: Countly and TelemetryDeck.

14. Countly

Countly is a privacy-first product analytics platform you can host on your own servers, so user data stays inside your infrastructure.

• Key features: product analytics, crash reporting, push notifications, remote config, self-hosted or private cloud deployment
• Platforms: iOS (plus watchOS, tvOS and macOS), Android, Web, React Native, Flutter, Unity, Windows, C++ and Java
• Free plan: Lite, free and open source, self-hosted (formerly Community Edition)
• Paid plans: Flex from $175 a month as a managed private cloud with a 14-day trial, Enterprise on custom pricing billed annually
• Website: countly.com

Countly and PostHog are the two tools in this list you can self-host, and Countly offers it as its main model. Self-hosting means your team runs the servers, updates and backups. Countly does not publish usage limits for its editions.

15. TelemetryDeck

TelemetryDeck is a privacy-first analytics tool from Germany that anonymizes data on the device before sending it. It is built mainly for developers on Apple platforms and for indie teams.

• Key features: on-device anonymization, cookieless tracking, ready-made dashboards, EU hosting, read-only MCP server (open beta since July 2026)
• Platforms: iOS, macOS, visionOS, Android, React Native, Flutter and Web
• Free plan: 50,000 events a month for accounts created since 1 July 2026 (older accounts keep 100,000), with data updated every few hours
• Paid plans: usage-based, priced by monthly event volume, with real-time data
• Website: telemetrydeck.com

TelemetryDeck halved its free allowance for new accounts on 1 July 2026, from 100,000 to 50,000 events a month. Free-plan data updates every few hours, while paid plans are real time.

Game analytics tools

Game analytics tools track what general product analytics tools do not model out of the box: progression through levels, in-game economies, ad and purchase revenue per player, and retention by day. This category has two tools: GameAnalytics and Unity Analytics.

16. GameAnalytics

GameAnalytics is a free game analytics platform, now sold as the IQ Suite: AnalyticsIQ for player analytics, MarketIQ for market data, SegmentIQ for audiences and PipelineIQ for data pipelines.

• Key features: real-time dashboards, progression and resource events, funnels, A/B testing, remote configs, LiveOps tools, market insights, AI Agent, MCP server (with PipelineIQ Pro)
• Platforms: Unity, Unreal, Godot, Roblox, GameMaker, Defold, Cocos2D, Flutter, iOS, Android, HTML5 and more
• Free plan: free with no cap on monthly active users, AI Agent limited to 3 messages per user per day
• Paid plans: AnalyticsIQ Pro at $49 a month, PipelineIQ from $499 a month (raw data export, data warehouse, MCP server), MarketIQ Pro at $499 a month
• Website: gameanalytics.com

GameAnalytics supports more game engines than any other tool in this list, and the free plan has no user cap. Raw data export and the MCP server sit in PipelineIQ, so teams that want their data in a warehouse pay from $499 a month.

17. Unity Analytics

Unity Analytics is the game analytics service inside Unity Gaming Services, built for games made in Unity.

• Key features: standard and custom events, dashboards, funnels, player segments, SQL Data Explorer, connection to other Unity Gaming Services
• Platforms: Unity SDK, plus a REST API for games built with other engines
• Free plan: up to 50,000 monthly active users
• Paid plans: $0.0036 per monthly active user between 50,001 and 150,000, falling to $0.00225 between 1 million and 5 million. Above 5 million, contact Unity
• Website: docs.unity.com/analytics

Unity teams get analytics with no extra SDK vendor and data next to their other Unity services. Outside Unity, the only route is the REST API, so studios on other engines are better served by GameAnalytics.

Subscription analytics tools

Subscription analytics tools sit between your app and the App Store and Google Play billing systems, so they see every trial, renewal, refund and cancellation. This category has two tools: RevenueCat and Adapty.

Both charge 1% of tracked revenue above a free threshold. Both also send revenue events to MMPs and to SplitMetrics Acquire, where they feed Apple Ads ROAS reporting.

18. RevenueCat

RevenueCat is in-app subscription infrastructure with built-in analytics. It handles purchases across platforms and reports subscription metrics in its Charts dashboard.

• Key features: Charts with more than 40 subscription metrics (MRR, churn, trial conversion, LTV), cross-platform purchase handling, paywalls, experiments, web funnels, integrations with MMPs and analytics tools, MCP server for setup tasks (since September 2025)
• Platforms: iOS, Android, React Native, Expo, Flutter, Kotlin Multiplatform, Cordova, Capacitor, Unity, Web and Roku
• Free plan: up to $2,500 in monthly tracked revenue
• Paid plans: Pro at 1% of monthly tracked revenue, growth tools (paywalls, web funnels, A/B tests) at 1% of the revenue they track, Enterprise on custom pricing
• Website: revenuecat.com

RevenueCat supports the widest range of platforms among the subscription tools, including Web and Roku. The 1% fee scales with the business: an app tracking $100,000 a month pays about $1,000 a month.

19. Adapty

Adapty is a subscription SDK with a paywall builder, paywall A/B testing and revenue analytics.

• Key features: revenue analytics and cohorts, paywall builder, paywall A/B testing, Refund Saver, integrations with MMPs and analytics tools
• Platforms: iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform and Capacitor, with web purchases through the API and Stripe or Paddle
• Free plan: free while revenue stays under $5,000 over the last 30 days
• Paid plans: 1% of monthly tracked revenue, Enterprise on custom pricing, add-ons such as Refund Saver (0.2%)
• Website: adapty.io

Adapty’s free threshold is twice RevenueCat’s, which matters for apps between $2,500 and $5,000 a month.

Session replay, stability and engagement tools

Session replay, stability and engagement tools explain the numbers that product analytics shows. Session replay shows what users did on screen, stability monitoring shows crashes and slow screens, and engagement platforms send messages based on user behavior. This category has three tools: UXCam, Embrace and CleverTap.

20. UXCam

UXCam is a mobile-first session replay and product analytics tool. On 19 October 2026, it launched UXCam 2.0, built around Tara, an AI analyst that answers questions about session data and builds dashboards automatically.

• Key features: session replay, heatmaps, funnels, retention, issue analytics such as rage taps and UI freezes, Tara AI analyst, auto-built dashboards
• Platforms: iOS, Android, React Native (with Expo), Flutter, Web, Cordova, Xamarin and .NET MAUI, Kotlin Multiplatform
• Free plan: none, 14-day free trial with no credit card
• Paid plans: custom quote based on monthly sessions
• Website: uxcam.com

UXCam’s SDK list includes Xamarin, .NET MAUI and Kotlin Multiplatform, which the product analytics tools in this list do not support. The free plan of 1,000 sessions a month that older guides mention no longer exists. Amplitude, Mixpanel and PostHog include 10,000, 10,000 and 5,000 session replays a month in their free plans.

21. Embrace

Embrace is a mobile observability platform that tracks crashes, ANRs, slow network calls and full user sessions, built on OpenTelemetry. Palo Alto Networks completed its acquisition of Embrace on 27 August 2026.

• Key features: crash and ANR reporting, network performance monitoring, user session timelines, real user monitoring, OpenTelemetry-based data export
• Platforms: iOS, Android, React Native, Flutter, Unity and Web
• Free plan: up to 1 million sessions a year
• Paid plans: Pro at $0.80 per 1,000 sessions with an $80 monthly minimum, Enterprise on custom pricing
• Website: embrace.io

Embrace records the whole user session around a crash or slow screen, which helps when the stack trace alone does not explain the problem. Pricing is public and has not changed since the acquisition.

22. CleverTap

CleverTap is a customer engagement platform with built-in analytics. It segments users by in-app behavior and sends push notifications, in-app messages and emails based on that data. CleverTap took over Leanplum in 2022.

• Key features: behavioral analytics, segmentation, cohorts, journeys, push, in-app and email messaging, CleverAI for personalization (new version launched October 2026)
• Platforms: iOS, Android, Flutter, React Native, Unity, Web, Cordova and Unreal
• Free plan: none, 30-day trial on Core
• Paid plans: Core from $85 a month, priced by monthly active users, with Pro and Ultimate by demo
• Website: clevertap.com

CleverTap combines analytics and messaging in one platform, so a segment built from in-app behavior can receive a campaign without moving data to another tool. Core starts at $85 a month and rises with monthly active users, with taxes and add-ons on top.

Market intelligence and app research tools

Market intelligence and app research tools show data about apps you do not own: estimated downloads and revenue, keyword rankings, ad activity and the Apple Ads keywords competitors bid on. This category has four tools: Sensor Tower, AppMagic, SplitMetrics Acquire and App Radar.

None of them needs an SDK in your app. Download and revenue figures for other apps are estimates, so use them to compare apps and spot trends, not as exact counts. Sensor Tower and AppMagic are now one company, and SplitMetrics Acquire and App Radar are SplitMetrics products.

23. Sensor Tower

Sensor Tower is an app market intelligence platform with download and revenue estimates, ad intelligence, audience data and game insights for apps on the App Store and Google Play. It bought data.ai in March 2024 and AppMagic in May 2026.

• Key features: download and revenue estimates, top charts, ad intelligence (Pathmatics), audience insights, game insights, MCP server (paid add-on since July 2026)
• Platforms: data on apps from the App Store and Google Play, no SDK
• Free plan: none
• Paid plans: custom quote for every customer
• Website: sensortower.com

With data.ai and AppMagic in the same company, Sensor Tower now sells to both enterprise and small-business buyers. The MCP server, which connects Sensor Tower data to Claude, ChatGPT and custom AI models, is sold as a separate product.

24. AppMagic

AppMagic is a market intelligence tool for apps and games, with download and revenue estimates, top charts and ad intelligence. Since May 2026, it has been owned by Sensor Tower and is its offering for small and mid-size businesses.

• Key features: download and revenue estimates, top charts, publisher data, ad intelligence, genre and subgenre analysis for games
• Platforms: data on apps from the App Store and Google Play, no SDK
• Free plan: not published
• Paid plans: not published, with pricing built from the features you select
• Website: appmagic.rocks

AppMagic breaks game markets down by genre and subgenre, with side-by-side comparisons of titles. It still runs as a separate product at appmagic.rocks, and it has no public price list.

25. SplitMetrics Acquire

SplitMetrics Acquire is an Apple Ads management platform with a Market Intelligence suite. Market Intelligence shows which Apple Ads keywords competitors bid on, how much share of voice they hold and how your campaign metrics compare with your category.

• Key features: Keyword Discovery, App Intelligence (any app’s paid and organic keywords, estimated ad spend and downloads), Keyword Gap (compare with up to 3 competitors), CPP Intelligence (competitors’ custom product pages), Benchmarks (TTR, CVR, CPT, CPA and CPM by category and country or region), Display Intelligence (share of voice for Today tab and Search tab ads)
• Platforms: data from Apple Ads and the App Store, no SDK
• Free plan: Starter, free up to $25,000 in monthly Apple Ads spend
• Paid plans: Full Access on custom pricing, which adds App Intelligence, Keyword Gap, CPP Intelligence and Display Intelligence
• Website: splitmetrics.com/acquire

SplitMetrics Acquire answers the competitor question for Apple Ads: which keywords a competitor bids on, how much share of voice it holds and which custom product pages it runs. It does not estimate total downloads and revenue across a category the way Sensor Tower does.

26. App Radar

App Radar is an ASO platform for app and keyword research. It shows keyword rankings and search volumes, competitor keywords, download and revenue estimates and top charts, and it connects to App Store Connect and Google Play Console.

• Key features: keyword research across more than 100 million keywords in over 90 countries, keyword tracking, competitor keywords, download and revenue estimates, top charts and category rankings, App Store Connect and Google Play Console connections, review management with AI replies
• Platforms: data from the App Store and Google Play, no SDK
• Free plan: none, 7-day free trial
• Paid plans: Essentials at €69 a month, Growth at €169, Scale at €299 (from €58 a month on annual billing), Enterprise on custom pricing
• Website: appradar.com

App Radar is built for work on the store listing: finding keywords, tracking rankings and comparing competitor metadata. Data history ranges from 6 months on Essentials to 24 months on Scale. For market sizing across whole categories, Sensor Tower goes further.

Which free app analytics tools are enough?

A free stack covers most apps until they buy users on several paid channels: App Store Connect and Google Play Console for store data, Firebase for in-app behavior and crashes, and a free MMP plan once paid UA starts. Games can add GameAnalytics, and subscription apps can add RevenueCat or Adapty, both free at low revenue.

Here are the free plans of every tool above that has one:

Tool	Category	Free plan	Next step up
App Store Connect Analytics	Store analytics	Included with the Apple Developer Program ($99 a year)	No paid tier
Google Play Console	Store analytics	Included with the $25 registration	No paid tier
Firebase	Product analytics	No event volume cap, up to 500 event names	Blaze pay-as-you-go for other Firebase services
Amplitude	Product analytics	2 million events a month	Plus, usage-based
Mixpanel	Product analytics	1 million events a month	$100 a month for 1.5 million events
PostHog	Product analytics	1 million events and 5,000 recordings a month	Usage-based, per product
Countly	Privacy-first analytics	Lite, self-hosted	Flex from $175 a month
TelemetryDeck	Privacy-first analytics	50,000 events a month	Usage-based
GameAnalytics	Game analytics	No cap on monthly active users	$49 a month
Unity Analytics	Game analytics	50,000 monthly active users	$0.0036 per monthly active user
Kochava	Attribution (MMP)	10,000 conversions and 500,000 events a month	$500 a month
Singular	Attribution (MMP)	15,000 paid conversions	$0.05 per conversion
AppsFlyer	Attribution (MMP)	12,000 conversions in year one, owned media only	$0.07 per conversion
Tenjin	Attribution (MMP)	Under 2,000 conversions a month	$200 a month
Adjust	Attribution (MMP)	1,500 conversions a month for the first year	Custom quote
RevenueCat	Subscription analytics	Up to $2,500 monthly tracked revenue	1% of tracked revenue
Adapty	Subscription analytics	Up to $5,000 monthly revenue	1% of tracked revenue
Embrace	Stability and performance	1 million sessions a year	$0.80 per 1,000 sessions
SplitMetrics Acquire	Market intelligence (Apple Ads)	Starter, up to $25,000 monthly Apple Ads spend	Full Access, custom quote

Which app analytics tools no longer exist?

Several tools that older guides still recommend are gone or closing. On 23 October 2026, Google’s AI Overview for “app analytics tools free” still listed Flurry as a free option, more than two years after it shut down.

Tool	What happened	Date	Alternative
Flurry	SDK and dashboard shut down	15 March 2024	Firebase, Amplitude, Mixpanel and other free plans
Leanplum	Acquired by CleverTap, leanplum.com redirects to clevertap.com	June 2022	CleverTap
data.ai	Acquired by Sensor Tower	March 2024	Sensor Tower
Firebase Dynamic Links	Shut down, links return errors	25 August 2025	Branch and other deep linking tools
Smartlook	End of life: no new sales since 31 May 2026, platform deleted on 30 September 2027	2026 - 2027	UXCam, or Splunk Observability Cloud (Cisco's named successor)
Microsoft App Center Analytics	Retirement extended to the end of March 2027	March 2027	Azure Monitor (in preview)

When does a free stack stop being enough?

Three changes usually end the free setup:

1. You buy users on more than one paid channel. Each ad network reports its own results. Comparing them needs an MMP, and free MMP plans end between 1,500 conversions a month (Adjust) and 10,000 (Kochava).
2. You pass a free limit. The common ones are 1 million events a month on Mixpanel and PostHog, $2,500 in tracked revenue on RevenueCat and 50,000 monthly active users on Unity Analytics.
3. You need data about competitors. The store consoles show only your own apps. Competitor downloads, keywords and ad activity come from market intelligence tools. Sensor Tower and App Radar have no free plan, and SplitMetrics Acquire keeps App Intelligence and Keyword Gap in its paid Full Access plan.

Why don't App Store Connect, your MMP and ad platforms show the same numbers?

App Store Connect, MMPs and ad platforms count different events, at different moments, with different attribution rules, so their numbers never match exactly. In SplitMetrics sales conversations, attribution and measurement came up in 28 of 47 paid UA calls. Attribution and conversion tracking came up in 18 of 25 Apple Ads calls, and “why is there a discrepancy between Apple Ads and our MMP?” was one of the most asked questions.

The Apple Ads and MMP gap comes from five differences:

Factor	Apple Ads	MMP
Conversion counted at	Download (tap on "Get")	Install (first app open)
Click lookback window	30 days, fixed	7 days by default
Redownloads	Counted as redownloads	New install or reattribution, depending on settings
Attribution model	Attributes downloads that follow an ad tap	Last click across all networks
Data timing	Near real time	Postbacks arrive 24 - 72 hours later

The store consoles add their own differences. App Store Connect usage metrics cover only users who agreed to share analytics with developers. Google Play counts a store listing acquisition once per user, so it stays below total installs when one user installs the app on several devices. On iOS, campaigns measured through SKAdNetwork and AdAttributionKit report conversions with delays and privacy thresholds, which widens the gap for users who have not allowed tracking.

A gap is normal. In our Apple Ads data, median install rates per MMP range from 78.1% (Adjust) to 89.4% (AppsFlyer). A match rate below 50 – 60% usually points to an integration problem, not to normal attribution differences.

The practical fix is to pick one source per question:

Question	Source to trust
How well does the store listing convert?	App Store Connect and Google Play Console
Which paid channel performs best?	Your MMP
How should bids and budgets change inside one ad platform?	That platform's own reporting
How much recurring revenue do we keep?	Your subscription analytics tool

Which analytics stack fits your app stage?

The right analytics stack grows with paid acquisition and revenue. The table below shows a typical setup at each stage, with list prices from the profiles above:

Stage	Typical stack	Monthly tool cost at list price
Pre-launch or indie, no paid UA	App Store Connect, Google Play Console, Firebase, plus GameAnalytics for games or RevenueCat for subscriptions	$0
First paid channels	Add a free MMP plan: Kochava (10,000 conversions a month), Singular (15,000 paid conversions) or Tenjin (under 2,000 a month)	$0 - $500
Growing on several channels	Paid MMP plan, product analytics beyond the free tier, subscription analytics	About $1,000 - $3,000 (for example, AppsFlyer at 10,000 paid conversions $700, Mixpanel at 10 million events $840, RevenueCat at $100,000 tracked revenue about $1,000)
Scaling or enterprise	Custom MMP contract, Amplitude or Mixpanel Enterprise, data warehouse export, session replay, market intelligence such as Sensor Tower or SplitMetrics Acquire Full Access	Custom contracts

Do you need an MMP?

You need an MMP once you buy users on more than one paid channel. With a single channel, that platform’s reporting plus the store console is enough to start. With two or more, only an MMP compares them on one set of rules, and it is the tool that joins ad spend with in-app revenue for ROAS. “Do we need an MMP?” is one of the first questions early-stage teams ask in SplitMetrics sales conversations.

What else should you know about mobile app analytics tools?

Is Google Analytics for Firebase free?

Yes, Google Analytics for Firebase is free at any volume, together with Crashlytics and A/B Testing. The limits are 500 distinct event names, 25 parameters per event and 25 user properties.

Can Google Analytics track mobile apps?

Yes, Google Analytics tracks iOS and Android apps through GA4 app data streams, set up with the Firebase SDK. App events and conversions then appear in Google Analytics next to web data.

Should I turn on "Share With App Developers" on iPhone?

“Share With App Developers” is an iPhone setting under Privacy & Security > Analytics & Improvements that sends crash and usage data to the developers of the apps you use. Only users who turn it on are counted in App Store Connect usage metrics such as sessions and retention.

What is the difference between product analytics and an MMP?

An MMP shows where users came from: the ad network, campaign and creative behind each install. Product analytics shows what users do after the install, from feature use to retention.

What is the best free analytics tool for mobile apps?

Google Analytics for Firebase is the best free analytics tool for most mobile apps, with no event volume charge and built-in crash reporting. Game studios get more from GameAnalytics, which is free with no cap on monthly active users.

How can I see analytics for any app, including competitors?

Analytics for apps you do not own come from market intelligence tools. Sensor Tower and AppMagic estimate downloads and revenue for any app, while SplitMetrics Acquire shows any app’s Apple Ads keywords and share of voice.

Which analytics tool is best for mobile games?

GameAnalytics is the best starting point for most mobile games, because it is free with no user cap and supports more game engines than any other tool in this list. Unity Analytics fits studios already on Unity Gaming Services, and Tenjin adds attribution with ad revenue and in-app purchase ROAS.