19 Mobile Analytics Tools (Almost) Every App Needs in 2024

App marketers need to gather, measure and analyze various data points. The goal is to improve app performance based on data insights that we can rely on and that we trust. That requires asking the right questions, focusing on the right metrics, and naturall,y having the right tools to dig into the data.

Why do you need to use app analytics tools?

App analytics tools are here to help you in gaining a good understanding of how your users engage with your app and how the app journey can be optimized to reach your goals. From one side you want to measure and analyze the user behavior, from the other side you need to track the success of your marketing efforts and ad spend. Questions that the tools will help you to answer:

• What are my app’s most popular features?
• Who are my power users and inactive users?
• What are my upgrade rates and why are they up or down?
• What are the drivers of engagement and long-term retention?
• Which of my marketing channels is making the most impact?

So using app analytics tools will assist you in increasing ROI by gaining a better understanding of your app customers; in creating data-driven strategies with learning from past successes and failures; in identifying, segmenting and targeting your audiences with customized strategies to provide them with what they want or need; and in determining which acquisition channels are really working for you.

There are many free and paid analytics tools available. The following 19 tools is something that every serious mobile marketers should consider.

Marketing data analytics tools (MMPs - Mobile Measurement Partners)

MMPs (Mobile Measurement Partners) are tools that track and attribute mobile app marketing campaigns. They provide insights into user acquisition, engagement, and retention by consolidating data from various channels. These tools help optimize marketing performance and ensure accurate attribution.

MMPs also help ASO experts optimize their ad spend, measure ROI, prevent fraud, and make data-driven decisions to improve their user acquisition and retention strategies.

AppsFlyer

AppsFlyer is a mobile analytics and attribution platform. It provides insights on various in-app activity, app engagement and ad spend based on media sources. Additionally it offers Fraud Protection as well as Deep Linking. It’s used e.g. by Nike, TikTok, ebay, Pinterest.

Features:

• LTV and ROI reporting
• Rich In-App Events
• Ad Revenue Attribution
• Impressions & Cost Reporting
• Omni-Channel Measurement
• Uninstall Attribution

Pricing:

• Free plan available for up to 10,000 monthly active users
• Growth and custom plans available (pricing on request)

Notable clients:

• Walmart
• HBO
• Alibaba
• Coca-Cola
• Dave Inc. 

Adjust

Adjust is a global app analytics platform that supports you in understanding your users and their intent, and in making intelligent marketing and product decisions that boost conversion, retention and lifetime value. It gathers the entire app marketing data under one simplified interface. You can analyze market trends, cohorts, track in-app activities and users lifetime value (LTV). It also offers Fraud Protection Suit to prevent your app from malicious activities and works in platforms such as Cordova, Android, iOS and Windows.

Features:

• Event tracking
• Cohort analysis
• Real-time data
• Audience Segmentation
• Ad tracking
• Adjust Dashboard
• CSV Export

Pricing:

• Custom pricing based on app size and needs
• Free trial available

Kochava

Kochava offers next to other solutions also free app analytics. It focuses on deep linking, campaign measurement and attribution so that you can analyze and optimize your campaigns. It offers more than 4,500 networks, DSPs and other platforms to be integrated with.

Features:

• Real-time analytics and attribution
• Cross-device identity management
• Fraud prevention and mitigation
• Deep linking and smart links
• Audience segmentation and targeting
• Cost and revenue analytics
• TV attribution
• Apple SKAdNetwork support
• A/B/n testing
• GDPR & CCPA consent management

Pricing:

• Free App Analytics: $0/month (Includes 10K conversions/month)
• Foundation: Starting at $500/month (Includes 33K conversions/month)
• Enterprise: Starting at $2,000/month (Includes 200K MAU/month)

Singular

Singular is an analytics and attribution platform including mobile attribution as a separate focus point. It helps you to get the overall understanding of the impact of your marketing and also includes fraud prevention as well as combining attribution with cost aggregation.

Features:

• Cross-channel attribution
• Cost aggregation and ROI analysis
• Creative reporting and optimization
• Fraud prevention and mitigation
• Audience management
• ETL (Extract, Transform, Load) data integration
• Custom dashboards and reporting

Pricing:

• Starter: Custom pricing based on monthly ad spend
• Growth: Custom pricing for growing companies
• Enterprise: Tailored solutions for large-scale advertisers

Notable users:

Singular is used by major companies such as Lyft, Airbnb, LinkedIn, and Twitter.

Branch

Branch provides cross-platform linking and attribution for mobile apps, offering solutions that unify user experience and measurement across devices and channels. It helps app marketers create seamless user journeys and measure campaign effectiveness. Branch is used by companies like Airbnb, Instacart, and Pinterest.

Features:

• Deep linking and attribution
• Fraud prevention
• Web-to-app conversions
• Cross-platform tracking

Pricing:

• Free plan available
• Premium plans have custom pricing based on link usage and features

Notable users:

• Berlin Packaging
• Citi
• City of Vancouver
• Rain for Rent
• Airgas
• United Rentals
• First American
• social sweethearts GmbH
• YMCA of Central Ohio
• XTRA Lease

App store analytics tools

App store analytics tools are specialized analytics solutions  that help app developers and marketers optimize their presence on app stores, particularly Apple’s App Store and Google Play. 

These tools are designed to improve app visibility, increase organic downloads, and understand user acquisition patterns. You should use them to get accurate insights into keyword performance, competitor strategies, and overall app store trends, so you can  fine-tune your app store optimization (ASO) strategies for maximum impact.

App Radar

App Radar is an ASO platform used for tracking and analyzing app store and mobile ads data. App Radar is mainly an ASO tool, but it also allows you to push app store updates directly from the tool, check app download estimates, and analyze Google App Campaigns and Apple Search Ads. The tool also has AI-powered features to help app marketers and developers to automate their workloads and improve their app store performance.

Features:

• Market Intelligence
• Keyword Intelligence
• ASO Workflow
• Ratings & Reviews Management
• App Store Performance Tracking
• Ad Performance Tracking

Pricing:

• Essentials Pack: €89/month
• Growth Pack: €249/month
• Scale Pack: €449/month
• Enterprise plan has custom pricing

Notable users:

• Wargaming 
• Super RTL 
• Spicy Sparks 
• Monkee 
• Cronometer 
• Chatterbug 
• Ironhide Game Studio 
• Cocologics 

App Analytics by Apple

Apple App Analytics is a free tool to understand your iOS app (store) analytics. You can track app store performance, app engagement and usage, marketing campaigns, subscriptions, sales trends and more. Available in App Store Connect, it’s included with Apple Developer Program membership and requires no technical implementation.

Features:

• App Analytics
• Sales and Trends
• Payments and Financial Reports

Pricing:

• Free for iOS app developers

Google Play Console (for Android apps)

Google Play Console is a comprehensive platform for Android app developers and marketers to manage their apps’ presence on the Google Play Store. It provides a wide range of tools for app publishing, performance monitoring, user engagement, and marketing optimization. The console offers valuable insights and features to help improve app quality, visibility, and user acquisition.

Features:

• App release management and versioning
• Store listing optimization tools
• Performance metrics and analytics
• User acquisition and retention data
• Revenue and financial reports
• A/B testing for store listings
• Crash reports and Android vitals
• User feedback and review management
• Policy compliance checks
• Pre-launch reports

Pricing:

• Free to use for all developers
• One-time $25 registration fee to create a Google Play Developer account

Product analytics tools (mobile-specific)

Product analytics tools for mobile apps focus on helping you understand how users engage with your app’s features and content. These platforms offer in-depth analysis of user behavior, feature adoption, and user flows, allowing product managers and developers to make informed decisions about app improvements and feature prioritization. 

Mixpanel

Mixpanel is a product analytics tool that focuses on bringing together a range of data points. It helps you to find answers to questions like which features are the most popular ones, who are your power users, and what kind of user behavior leads to long-term retention. It is codeless, meaning there is no code required to track app metrics. Companies using Mixpanel are for example Uber, Skyscanner, Rakuten Viber.

Features:

• Data integrations and management
• interactive reports
• team dashboards and reports
• group analytics
• scalable infrastructure

Pricing:

• Free plan available for up to 100,000 monthly tracked users
• Growth plan: $25/month
• Enterprise plan has custom pricing

Notable users

• Yelp
• Immobiliare
• Boll & Branch
• Bolt Food & Delivery
• Betterment
• May (mental wellness app)
• AB Tasty

Countly

Countly is a product analytics tool that offers separate solutions for mobile app analytics and marketing as well as for web, desktop and IoT analytics. You can track real-time metrics like active users, time spent in-app, and user location by integrating their SDK into your app. 

Features:

• Real-time analytics and reporting
• User segmentation and profiles
• Event tracking and custom events
• Funnel analysis and user flows
• Crash reporting and error analytics
• Push notifications
• A/B testing
• Retention analysis
• Revenue analytics
• Heatmaps and session recordings
• GDPR and HIPAA compliance tools
• Customizable dashboards
• Multi-platform SDK support (iOS, Android, Web, Unity, etc.)

Pricing:

1. Countly Lite (Free):
   • Up to 1,000 Monthly Active Users (MAU)
   • Basic features and community support
2. Countly Flex (Cloud-hosted):
   • Starts at $0/month for up to 1,000 MAU
   • Paid tiers from $80/month for 2,000 MAU
   • Scales up to $4,300/month for 160,000 MAU
   • Customizable feature set
3. Countly Enterprise (Self-hosted or Cloud):
   • Custom pricing based on data points rather than MAU
   • Unlimited features and data
   • Dedicated support and SLA options

Segment

Segment is a customer data platform that also fits the needs of app businesses. It integrates with other analytics tools, like AppsFlyer or Google AdWords, Facebook Ads and Stripe to combine data from different sources. It separates between solutions for Marketing, Product and Engineering and is used e.g. by Houseparty, Instacart, Betterment.

Features:

• Data collection from multiple sources (web, mobile, server, cloud apps)
• Real-time data routing to over 300+ integrations
• Customer data unification and identity resolution
• Audience segmentation and personalization
• Data governance and privacy controls
• A/B testing and experimentation
• Data warehousing and SQL access
• Custom event tracking and analytics
• Cross-device tracking and attribution
• GDPR and CCPA compliance tools

Pricing:

1. Free:
   • Up to 1,000 monthly tracked users (MTU)
   • 2 data sources
   • Unlimited destinations
2. Team: $120/month
   • Up to 10,000 MTU
   • Unlimited sources
   • Includes 1 Warehouse destination
3. Business:
   • Custom pricing based on volume
   • Starts from $1.00 per MTU
   • Includes advanced features like Single View of Customer, Data Governance, and Historical Replay
4. Enterprise:
   • Custom pricing
   • Tailored solutions for large-scale businesses
   • Includes all Business features plus advanced support and services

Notable users:

• IBM
• Intuit
• Levi’s
• Atlassian

Leanplum

Leanplum is a multi-channel app customer engagement platform that focuses on building long-term relationships. From one side it helps you to engage with your customers at the right time on the right channel through specific campaigns. From the other side you can optimize your campaigns by A/B testing them and analyzing the data.

Features:

• Multi-channel messaging (push notifications, email, in-app messages)
• A/B testing and experimentation
• User segmentation and personalization
• Customer journey mapping
• Real-time analytics and reporting
• App UI optimization
• Automated marketing campaigns
• Delivery time optimization
• Visual campaign builder
• Deep linking
• GDPR and CCPA compliance tools

Notable users:

• Tinder
• Tesco
• Lyft
• Last Minute Travel

Pricing:

• Leanplum doen’t publicly disclose pricing, however, users can request a free demo

User experience and behavior analytics tools (mobile-specific)

User experience and behavior analytics tools provide deep insights into how users interact with your mobile app. These solutions offer features like session recordings, heatmaps, and user journey mapping to help developers and UX designers understand user behavior, identify pain points, and optimize the app experience. 

UXCam

UXcam is the market leader in app experience analytics, empowering mobile teams with fast, contextual and high-fidelity insights. It lets you conduct a deep analysis of the user journey as you watch how your users navigate through your app. You can also use heatmaps to see the most and least used elements.

Features:

• Session recordings
• Touch heatmaps
• User journey mapping
• Funnel and conversion analytics
• Crash reporting
• UI analysis
• Screen flow visualization
• Custom event tracking
• Integrations with other analytics tools
• GDPR and CCPA compliance tools
• Automatic PII data masking

Pricing:

• Free for up to 1000 monthly sessions
• Enterprise and Enterprise Plus tiers have custom pricing

Notable users:

• Costa Coffee
• Housing.com
• Placemakers

Smartlook

Smartlook offers an analytics platform for websites and iOS & Android mobile apps, providing a comprehensive understanding of customer interactions from the user’s viewpoint. For example, you can gain user insights by analyzing video recordings, auto-tracked events and heatmaps, and creating conversion funnels to optimize your digital presence. With Smartlook solutions, product managers, marketers, UX designers, and developers have better-informed decisions for improving user engagement.

Features:

• Session recordings
• Heatmaps (click, scroll, and hover)
• Event tracking
• Conversion funnels
• Retention tables
• Custom dashboards
• API access
• Mobile app analytics
• Error reporting
• User segmentation
• GDPR compliance tools

Pricing:

• Startup: $39/month for 5,000 sessions/month
• Business: $95/month for 15,000 sessions/month
• Ultimate: Custom pricing for larger needs

All plans come with a 10-day free trial.

Notable users:

• O2
• Miele
• Hyundai

Comprehensive mobile analytics platforms

Comprehensive analytics are all-in-one solutions that provide a holistic view of an app’s performance, user behavior, and marketing effectiveness. These tools are essential for app developers and marketers who need to track user acquisition, engagement, retention, and monetization across multiple channels and platforms. 

Firebase by Google

Firebase by Google is a mobile app analytics tool meant for Android and iOS platforms both. It doesn’t only focus on analyzing your app, it also provides the infrastructure to build it. It offers solutions for building “serverless” apps, monitoring their performance (“Crashlytics”) and increasing user engagement (A/B testing, messaging). It has many integrations like Google Ads, Data Studio, Slack and Jira. It’s used for example by Lyft, Trivago and Duolingo.

Features:

• Ads Tracking
• Ads Revenue
• Crash reporting and performance monitoring
• In-app Analytics
• Integration with other Google services

Pricing:

• Free plan available
• Pay-as-you-go pricing for additional features
• Enterprise plans available (custom pricing)

Notable users:

• Alibaba
• Lyft
• Trivago
• Venmo
• NPR (National Public Radio)
• Twitch.tv
• 9gag

Sensor Tower

Sensor Tower is a leading mobile app intelligence platform that provides comprehensive data and insights for the global app economy. It offers detailed analytics on app store performance, user acquisition, and market trends. Sensor Tower is used by major tech companies and mobile-first businesses such as Zynga, Supercell, and Square.

Features:

• App store intelligence
• Ad intelligence
• Usage intelligence
• Top charts and category rankings
• Keyword optimization
• Competitor analysis

Pricing:

• Custom pricing based on needs
• Free trial available
• Enterprise plans for larger organizations

Notable users:

• Takeaway.com
• Spark Networks 
• Digit
• MYTONA

CleverTap

CleverTap combines real-time customer insights, a segmentation engine and engagement tools into one intelligent marketing platform. It offers solutions for travel & transportation, FinTech, Ecommerce, Food tech, Media & Entertainment. 

Features:

• Real-time analytics and user insights
• User segmentation and personalization
• Omnichannel messaging (push notifications, email, in-app messages, SMS)
• Customer journey mapping
• A/B testing and experimentation
• Automated marketing campaigns
• Retention tracking and optimization
• Revenue tracking
• Cohort analysis
• Funnel analysis
• GDPR and CCPA compliance tools

Pricing:

• Essentials Plan: Starts at $75/month, ideal for startups with up to 5,000 MAU (Monthly Active Users)
• Advanced and Enterprise plans: Custom pricing based on specific needs

Notable users:

• Disney+ 
• Hotstar
• Boost
• SonyLIV
• Movii
• Carousell

Flurry

Flurry is a free mobile analytics tool that was launched already in 2008 as the world’s first iOS and Android analytics solution. It allows you to track installs, sessions, and run on-demand analysis for funnels.  You can identify bugs within your app using crash reports. 

Features:

• Real-time analytics
• User acquisition and retention tracking
• Event tracking and funnel analysis
• Revenue analytics
• Crash reporting
• Audience segmentation
• Custom event tracking
• On-demand complex queries
• Custom segmentation
• Automatic audience description (age, gender, location, engagement, device information)
• App version comparison
• Data export and API access
• Mobile app for easy access to analytics

Pricing:

• Flurry is completely free to use, with no usage limits or hidden costs.

AppMetrica

AppMetrica is a mobile app analytics tool developed by Yandex that provides comprehensive insights into app performance, user behavior, and marketing effectiveness.

Features:

• Real-time analytics and reporting
• User acquisition and attribution
• Crash and error reporting
• User segmentation and profiling
• Push notifications
• A/B testing
• Revenue analytics
• Funnel analysis
• Heat maps
• Fraud detection
• GDPR compliance tools

Pricing:

• Premium features and higher limits are available with custom pricing
• AppMetrica offers a free plan with unlimited data collection and reporting.

Which app analytics tool to choose?

Selecting the right analytics tool depends on what type of app you have, which metrics you want to measure and on your available budget as well. For instance, if you have a gaming app, choose an analytics tool which features are dedicated on gaming experience. You can also use a combination of tools to match specific needs such as using App Radar for researching the market and tracking app store performance together with Adjust for mobile ad fraud and attribution.

Important to note is that you don’t need all of these tools – however, they will significantly help you with growing your app, building presence in app store and monetizing your traffic in the long run.