Grete Ling

Head of Product Marketing at SplitMetrics

Grete is a proud Estonian (a tiny country with the highest amount of Unicorns per capita) and always integrates the idea of “born global” into her marketing strategies. Since 2011, she’s been working in Europe and the US with SMEs taking their businesses global. She believes in collaborative teamwork and looking at user acquisition strategically as one big picture.

 

At App Radar and SplitMetrics, she’s keen on supporting app developers and marketers in achieving global success, no matter their budget. Currently loving the journey of growing one of the leading app marketing companies in Europe. Happy to chat about growing apps, SaaS marketing and all things startups.

grete

Articles by Grete Ling

Apple And Google Store Fees Explained
Monetization • August 8, 2025
Google Play and App Store Fees: List of Costs That App Owners Pay in…
Most of the app stores take a commission on paid apps and in-app purchases that they list in their stores. Let's take a look of Apple App Store fees, Google Play Store fees and compare fees for some other bigger app stores as…
Apple And Google Store Fees Explained
Grete Ling
mobile measurement partners
Analytics • July 29, 2025
12 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in…
Learn about the most popular mobile attribution platforms.
mobile measurement partners
Grete Ling
Apple's Custom Product Pages guide
Apple App Store • August 12, 2025
Custom Product Pages: How to Boost App Store Conversions With Precise App Store…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
Apple's Custom Product Pages guide
Grete Ling
Key app store optimization (ASO) strategies
App Store Optimization Basics • July 17, 2024
10 App Store Optimization Strategies for Dominating App Stores Now and in the…
A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world of mobile apps. Unless you ensure the app’s decent discoverability, its exceptional functionality and smooth user experience don’t matter much. This guide will examine various optimization strategies that help attract, convert, and retain users. Why…
Key app store optimization (ASO) strategies
Grete Ling
Complete list of ASO tools for 2024
App Store Optimization Basics • July 2, 2024
Best ASO Tools: Complete List for Efficient ASO in…
App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO professionals should rely on a variety of tools to effectively execute their strategies and navigate the competitive landscape of app stores. So today we want to share our vast experience with you and list…
Complete list of ASO tools for 2024
Grete Ling
History of app stores and evolution of ASO
Apple App Store, Google Play Store • May 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
History of app stores and evolution of ASO
Grete Ling
ASO Benchmarks: monitor category trends banner 2 - blog illustration
News and releases • May 23, 2024
ASO Benchmarks: Keep an Eye on Your Category…
We are excited to launch our new Metadata Benchmarks for ASO, a unique addition to the App Radar suite that sets a new standard in app market intelligence. This feature provides great insights that help you stand out in a competitive market. You can now easily access and monitor metadata and creative trends within any…
ASO Benchmarks: monitor category trends banner 2 - blog illustration
Grete Ling
App Timeline - Monitor ASO updates and in-app events of any app, blog cover
ASO, News and releases, Market Research • May 10, 2024
App Timeline – Monitor ASO Updates and In-App Events of Any…
App Store Optimization is an ongoing process of improving your metadata and creative strategy for your app store listing. To learn which tactics worked and which did not, it’s important to track & save the ASO updates and In-App Events you do. It’s also wise to track your competitors’ updates – so you can learn…
App Timeline - Monitor ASO updates and in-app events of any app, blog cover
Grete Ling
Localizations: Extender Competitor Insights introduction, App Radar by SplitMetrics
App Localization, News and releases, Market Research • April 16, 2024
Localizations: Extended Competitor…
In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…
Localizations: Extender Competitor Insights introduction, App Radar by SplitMetrics
Grete Ling
App Store Optimization (ASO) KPIs and metrics
App Store Optimization Basics • April 12, 2024
ASO KPIs: How to track and measure your app’s metrics in app…
Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app’s technical, marketing and business side. And that means that constant measurement and analysis of the app’s performance is absolutely mandatory if you want to be successful and beat your competitors in Apple App Store and…
App Store Optimization (ASO) KPIs and metrics
Grete Ling
high performing app store listing
ASO • October 5, 2023
How to create a high-performing app store listing for your mobile…
App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…
high performing app store listing
Grete Ling
teaser release new user interface
News and releases • May 15, 2023
App Radar is getting a facelift
The latest App Radar release significantly improved the user's experience inside our platform. You can now use App Radar more intuitively and monitor the ad performance of your whole app portfolio in one…
teaser release new user interface
Grete Ling
1 - 12 of 20 posts