Grete Ling

Head of Product Marketing at SplitMetrics

Grete is a proud Estonian (a tiny country with the highest amount of Unicorns per capita) and always integrates the idea of “born global” into her marketing strategies. Since 2011, she’s been working in Europe and the US with SMEs taking their businesses global. She believes in collaborative teamwork and looking at user acquisition strategically as one big picture.

 

At App Radar and SplitMetrics, she’s keen on supporting app developers and marketers in achieving global success, no matter their budget. Currently loving the journey of growing one of the leading app marketing companies in Europe. Happy to chat about growing apps, SaaS marketing and all things startups.

grete

Articles by Grete Ling

History of app stores and evolution of ASO
Apple App Store, Google Play StoreMay 28, 2024
App Store History: The Evolution of the App Marketplace From 2008 to…
The app marketplace has undergone a remarkable transformation since its inception in 2008. From the humble beginnings of the Apple App Store and Google Play Store, the landscape has evolved into a dynamic ecosystem that drives innovation and economic growth. This article covers key milestones and developments that have shaped the app marketplace over the years. The…
History of app stores and evolution of ASO
Grete Ling
Most downloaded mobile games in Google Play Store
Google Play Store, Mobile app gamesMay 27, 2024
Most downloaded games in Google Play – April 2024…
Have you ever wondered what the most downloaded games are in the Play Store? Thanks to App Radar, you can get an overview of which games Android users like the most. The following list highlights the top 10 games as of April 2024, with their respective game categories, brief descriptions, and the companies behind their…
Most downloaded mobile games in Google Play Store
Grete Ling
ASO Benchmarks: monitor category trends banner 2 - blog illustration
News and releasesMay 23, 2024
ASO Benchmarks: Keep an Eye on Your Category…
We are excited to launch our new Metadata Benchmarks for ASO, a unique addition to the App Radar suite that sets a new standard in app market intelligence. This feature provides great insights that help you stand out in a competitive market. You can now easily access and monitor metadata and creative trends within any…
ASO Benchmarks: monitor category trends banner 2 - blog illustration
Grete Ling
App Timeline - Monitor ASO updates and in-app events of any app, blog cover
Market Research, ASO, News and releasesMay 10, 2024
App Timeline – Monitor ASO Updates and In-App Events of Any…
App Store Optimization is an ongoing process of improving your metadata and creative strategy for your app store listing. To learn which tactics worked and which did not, it’s important to track & save the ASO updates and In-App Events you do. It’s also wise to track your competitors’ updates – so you can learn…
App Timeline - Monitor ASO updates and in-app events of any app, blog cover
Grete Ling
Localizations: Extender Competitor Insights introduction, App Radar by SplitMetrics
App Localization, News and releases, Market ResearchApril 16, 2024
Localizations: Extended Competitor…
In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…
Localizations: Extender Competitor Insights introduction, App Radar by SplitMetrics
Grete Ling
App Store Optimization (ASO) KPIs and metrics
App Store Optimization BasicsApril 12, 2024
ASO KPIs: How to track and measure your app’s metrics in app…
Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app’s technical, marketing and business side. And that means that constant measurement and analysis of the app’s performance is absolutely mandatory if you want to be successful and beat your competitors in Apple App Store and…
App Store Optimization (ASO) KPIs and metrics
Grete Ling
high performing app store listing
ASOOctober 5, 2023
How to create a high-performing app store listing for your mobile…
App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…
high performing app store listing
Grete Ling
teaser release new user interface
News and releasesMay 15, 2023
App Radar is getting a facelift
The latest App Radar release significantly improved the user's experience inside our platform. You can now use App Radar more intuitively and monitor the ad performance of your whole app portfolio in one…
teaser release new user interface
Grete Ling
money management apps app radar
AnalyticsOctober 14, 2022
Best money management apps 2022
Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…
money management apps app radar
Grete Ling
investment apps
AnalyticsSeptember 8, 2022
Best investment apps in 2022
If you’re an app developer looking to make your fintech app work for you, then you need to stay up-to-date in your highly competitive industry. With so many fintech apps available on the market, it can be hard to follow the trends. But don’t worry – we’ve done the hard work for you. As a…
investment apps
Grete Ling
money saving apps
AnalyticsJune 20, 2022
Best Money Saving Apps
App Radar team looked at the app downloads of money saving apps during economic uncertainty to identify correlations for their…
money saving apps
Grete Ling
unicorn fintech apps
AnalyticsJanuary 28, 2022
Best Fintech Apps – Downloads &…
App Radar team looked at the fintech app companies which achieved unicorn status in 2021 and how their investments correlate with their app…
unicorn fintech apps
Grete Ling
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