Grete Ling
Head of Product Marketing at SplitMetrics
Grete is a proud Estonian (a tiny country with the highest amount of Unicorns per capita) and always integrates the idea of “born global” into her marketing strategies. Since 2011, she’s been working in Europe and the US with SMEs taking their businesses global. She believes in collaborative teamwork and looking at user acquisition strategically as one big picture.
At App Radar and SplitMetrics, she’s keen on supporting app developers and marketers in achieving global success, no matter their budget. Currently loving the journey of growing one of the leading app marketing companies in Europe. Happy to chat about growing apps, SaaS marketing and all things startups.
Articles by Grete Ling
App Localization, News and releases, Market Research • April 16, 2024
Localizations: Extended Competitor…
In the ever-evolving landscape of app development and marketing, understanding and monitoring competition is an ongoing priority for app marketing professionals. Yet many find keeping up with emerging trends within app stores challenging. That’s exactly why we’ve extended our competitive intelligence capabilities! With Localizations in the Competitors section, you can now easily understand the key…
Grete Ling
App Store Optimization Basics • April 12, 2024
ASO KPIs: How to track and measure your app’s metrics in app…
Developing, managing and improving a mobile app is a long and heavy process. You need to thoroughly understand the app’s technical, marketing and business side. And that means that constant measurement and analysis of the app’s performance is absolutely mandatory if you want to be successful and beat your competitors in Apple App Store and…
Grete Ling
ASO • October 5, 2023
How to create a high-performing app store listing for your mobile…
App Store Listing is a crucial step in convincing users to download your app or game. Learn how to create and optimize app store listing with 5 steps framework.…
Grete Ling
News and releases • May 15, 2023
App Radar is getting a facelift
The latest App Radar release significantly improved the user's experience inside our platform. You can now use App Radar more intuitively and monitor the ad performance of your whole app portfolio in one…
Grete Ling
Analytics • October 14, 2022
Best money management apps 2022
Take a look at data analysis of money management apps to identify trends that you can use for your app marketing strategy.…
Grete Ling
Analytics • September 8, 2022
Best investment apps in 2022
If you’re an app developer looking to make your fintech app work for you, then you need to stay up-to-date in your highly competitive industry. With so many fintech apps available on the market, it can be hard to follow the trends. But don’t worry – we’ve done the hard work for you. As a…
Grete Ling
Analytics • June 20, 2022
Best Money Saving Apps
App Radar team looked at the app downloads of money saving apps during economic uncertainty to identify correlations for their…
Grete Ling
Analytics • January 28, 2022
Best Fintech Apps – Downloads &…
App Radar team looked at the fintech app companies which achieved unicorn status in 2021 and how their investments correlate with their app…
Grete Ling
Analytics • February 11, 2021
18 Analytics tools to consider for mobile apps…
As app marketers, we gather, measure and analyze various data points to improve the performance. Here's 18 tools to consider for your mobile app…
Grete Ling
Monetization • February 4, 2021
Google Play Store and Apple App Store fees, (+12 other…
Most of the app stores take a commission on paid apps and in-app purchases that they list in their stores. Let's take a look of Apple App Store fees, Google Play Store fees and compare fees for some other bigger app stores as…
Grete Ling
App Localization • November 26, 2020
Mobile app localization for German – how and why to do…
Learn how to succeed in German-speaking markets with your app or…
Grete Ling
Analytics • May 13, 2019
6 Mobile App Metrics You Absolutely Need to…
When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to…
Grete Ling
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