App marketing with Open AI ChatGPT – The complete guide with 50 prompts

OpenAI Chat GPT, or Generative Pre-trained Transformer, is a state-of-the-art language model developed by OpenAI. It can generate human-like text, answer questions, and even complete tasks such as writing emails and composing poetry. 

In app marketing, OpenAI Chat GPT can be used at each step of the app user lifecycle. However, to take the most out of new technology, you need to know how to work with ChatGPT. 

Therefore, let’s dive deeper into the world of app marketing with AI and see how Chat GPT can assist you with your daily app marketing work. 

A basic understanding of ChatGPT

It has already been highlighted that Chat GPT is a cutting-edge language model crafted by OpenAI. It's an interactive chatbot trained to communicate in a human dialogue way. Moreover, AI is constantly learning what humans mean when they ask questions. It makes it revolutionary compared to other technologies.

ChatGPT was launched in November 2022 and, during the first month, gained over 1 Million users. During the "research preview" time, ChatGPT is free for all users.

Take advantage of this opportunity now! Register here and start using ChatGPT for free. 

How to use ChatGPT

Once you're registered in Open AI ChatGPT, you will see the conversational field, where you can write your prompt. 

Prompt is a text instruction that you give to ChatGPT. For example, you can ask, ‘What is ChatGPT’ or instruct AI with tasks like ‘Provide me a list of 10 ideas for monetizing mobile app’.

As you can see from the examples above, AI provides you with written answers to your prompts. If you are not satisfied with the provided response, you can do the following:

• Refine your prompt: Make sure you provide a clear and concise prompt for ChatGPT to respond to, and specify any constraints or requirements you have for the response.
• Provide more context: Additional context can help ChatGPT better understand what you are looking for and generate a more accurate response.
• Try a different language model: Different language models may have different strengths and weaknesses, so trying a different model may yield better results. Please note that different language models are only available in the ChatGPT playground. 
• Provide feedback: OpenAI continually improves its models through feedback, so letting them know about your dissatisfaction can help make the model better.

What ChatGPT is able to do?

Depending on the specific training data that you use, ChatGPT can assist you with a variety of different tasks. Here are the most significant ones:

• Generate text
• Summarize text with key points
• Conduct sentiment analysis
• Write, debug, and explain code
• Explain complex topics
• Get ideas on different topics
• Translate texts
• Extract data from the text
• Solve maths questions
• Help brainstorm new ideas

What are the limitations of ChatGPT?

With various ChatGPT capabilities, some limitations are still coming from Open AI. Here are the most significant limits of ChatGPT: 

• ChatGPT may occasionally generate incorrect information
• The quality of answers depends on the quality of the questions
• It may sometimes produce harmful instructions or biased content
• It has limited knowledge of the world and events after 2021
• Due to the high user demand for the platform, ChatGPT is not always available. 

Keep in mind that you can’t 100% rely on chatbot response. Open AI ChatGPT can be seen as a tool to help with various time-consuming tasks, but it is still up to you to review the information provided and decide whether or not to use it.

How OpenAI Chat GPT can be used to enhance app marketing efforts?

As you know, the app business is very competitive, and the mobile app marketing strategy requires different actions at each step of the app user lifecycle. Let’s look closer at the main stages of the app user lifecycle and how ChatGPT can be used there to enhance your app marketing efforts.

What is app user lifecycle?

We all know how important it is to understand our users well and what they do with our mobile apps and games. But did you know there's more to acquiring and retaining them? There's an entire process that your users go through when using your app called the user lifecycle. 

App user lifecycle refers to the stages a user goes through, from the initial discovery of an app to becoming loyal. The steps of the app user lifecycle include:

1. Awareness: The user becomes aware of the app through various channels such as app store search, social media, advertising, etc. 

How ChatGPT can help app developers and marketers in the awareness stage:  

• Conduct market research
• Identify trends and challenges in the specific category
• Brainstorm promotional ideas for different channels
• Create a promotional strategy for different channels
• Create concepts for ads

2. Acquisition: The user downloads the app and starts using it.

How ChatGPT can help app developers and marketers in the acquisition stage: 

• Create a user acquisition strategy
• Brainstorm ideas on how to increase app installs
• Generate various app names for A/B testing
• Write an app description with keywords
• Translate app store metadata to different languages

3. Engagement & Retention: The user begins to engage with the app and receives value from it. The user continues to use the app regularly and becomes a loyal user.

How ChatGPT can help app developers and marketers in the engagement & retention stage: 

• Analyze competitors' app features
• Brainstorm new features for a specific app and target audience
• Generate ideas for users' onboarding
• Write personalized messages for different target audiences
• Create a user retention strategy

4. Revenue: The user begins to generate revenue for the app through in-app purchases or other monetization strategies.

How ChatGPT can help app developers and marketers in the revenue stage: 

• Brainstorm a list of monetization ideas
• Analyze the most profitable apps on the market
• Create a monetization strategy for a specific app category and target audience
• Provide with a step-by-step guide on how to monetize a particular app or game
• Generate suggestions on how to increase app revenue

5. Loyalty: The user recommends the app to others, leading to new acquisitions.

How ChatGPT can help app developers and marketers on the loyalty stage: 

• Generate ideas for encouraging users to share the app
• Write personalized prompt notifications
• Brainstorm user rewards ideas
• Generate ideas for UGC campaigns
• Create a shareable content 

App marketers aim to optimize each stage of the app user lifecycle to increase the lifetime value of each user and ultimately drive sustainable growth for the app. Luckily now, you can get AI assistance to help you brainstorm ideas, conduct research and suggest writing content.

Use case: How to conduct app marketing research with ChatGPT

As you see above, there are many possible scenarios for how ChatGPT can become a handy assistant for app marketers and developers. Let's take one of the use cases and show how to generate the prompts to give you valuable results.

As an example, we will conduct app marketing research for the casual game.

In general, if you're looking for a way to do your app marketing research, ChatGPT is the perfect tool for you. You can start by asking AI what the required steps in app market research for a specific category are. Let's see what ChatGPT suggests if you prompt the following request.

Act like a mobile app marketer that wants to research a mobile app market in the casual game category. Provide me with a list of app market research steps.  

Here is what we got as a result.

ChatGPT provided us with a comprehensive list of 9 market research steps. Now, you can ask ChatGPT to help you with the steps mentioned above. 

Let’s look at the first step and create a relevant prompt.

Please define the target audience for casual mobile games. Determine the demographic profile of the users most likely to download and play casual games.

Here is the result that ChatGPT provided.

Indeed, you saved some hours by researching the target audience for this specific category. You can ask additional questions to go even deeper into defining a target audience. But these insights already give us an overview of the target audience we can use to create a target persona. 

To complete market research with ChatGPT, you should go with each defined step and ask Open AI for more insights. Going through each step will take you little time and give you an overview of the research market. Remember to explain your prompt as clearly as possible; if you don't get desirable results, try rephrasing your question or task. 

50 ChatGPT prompts for app marketing use cases

As we mentioned, the more accurate the request you create, the more precise the results you will get from AI. Therefore, we created and tested a comprehensive list of prompts for each app user lifecycle stage. Identify your use case and try out suggested prompts to see how powerful AI can be for your app marketing.   

Download the best 50 ChatGPT prompts for app marketing use cases for FREE!

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Key takeaways

The use of Chat GPT can push the success of your app to the next level. Try to use our suggested prompts to generate valuable insights for each stage of the app user lifecycle. 

Keep in mind that with the great power of ChatGPT comes certain limitations. For example, always needing to chat with a bot may not be the best or fastest way to get what you need. Setting up Chat GPT properly is key and can easily go wrong without certain experiences with AI. 

Therefore, App Radar’s team is currently working on features that will provide app marketers and developers with the best of Chat GPT but in a more user-friendly and impactful format. Stay tuned!