Mobile App Marketing Hacks to Improve User Engagement

Guest post by UX designer and blogger, Leona Henrynson, freelance writer and UX designer. Also, she is a contributing writer for various blogs. When she is not writing or designing, she is swimming, hiking, and, weather permitting, snowboarding. Feel free to follow her on Twitter.

Launching a new mobile app and making sure it achieves the desired results is now harder than ever. With more than 2 million apps available in leading app stores, it may seem impossible to reach the customer engagement goals you’ve set. However, with the right knowledge, tools, and strategies, you’ll be able to improve user engagement of your mobile apps.

The guide below is intended to help you understand what are the right marketing moves to improve your app’s user engagement and how to ensure maximum success. 

1. App Store Listing and Optimization

Starting with the basics, you need to consider the first impression.  

When potential users first encounter your app in the app stores, you need to ensure they’re impressed. There are several factors which influence the way people perceive your app and which will (or will not) make them engage with it.

App Icon

You need an icon which is pleasant for the eye, professionally designed, and straight forward. This will ensure potential customers easily recognize your app and brand when scrolling through the app store.

App Description

Keep your target audience in mind and simplify the app description. Make sure the main message is clear and easily understood. Let potential users know what is it that the app offers.

App Keywords

App Store Optimization (ASO) is absolutely essential when it comes to your apps ranking in the app store. Use the right keywords, categories, and description to ensure your app reaches your target audience.

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App Screenshots

Provide screenshots of your app to ensure people realize what you offer. The screenshots will encourage potential customers to install the app and start using it.

Snapchat app screenshots attract the right users which in turn increases user engagement
Snapchat app screenshots show off the unique features they offer

Presentation is one of the key factors for successful mobile app marketing and when properly conducted, it will help increase user engagement.

2. Enjoyable UX/UI

To ensure a great number of those interested in the app actually install it and continue using it, you need to make the user experience (UX) simple, enjoyable, and entertaining.

Your users need to find it simple to install and use the app. Otherwise, they’ll give up on it before they even start. In addition, if you don’t provide the best possible UX, they’ll turn to your competition. They’ll turn to one of the hundreds of other companies, and find an app which responds to their needs better.

To improve your app’s UX, pay attention to:

Onboarding Process

Make the app onboarding process simple by not asking for too much unnecessary information.  Consider allowing social registration with Facebook or Google. It’s the simplest form of onboarding and it will help you increase the number of active users.

Evernote's easy onboarding flow encourages more user engagement
Evernote’s easy onboarding flow encourages more user engagement

Navigation Process

Your users should be able to navigate through the app intuitively, exploring their options, and should not be forced to read elaborate instructions on how to use the app. Make the navigation process simple.

If you provide a UX which is straight-forward and simple, more people will engage with your app. 


Photo by picjumbo.com from Pexels

3. Push Notifications

You want your users to engage with your app regularly. Also, you want the app to become a part of their daily routine.

To help you achieve this effect, you can use push notifications.

They can:

  • remind your users to engage with the app
  • send them an inspirational personalized message
  • let them know about an updated or a new feature

Push notifications can improve user engagement but you need to consider the negative effect they may have. To keep them effective and desirable, consider the following factors:

  • frequency
  • time of day
  • content

It’s crucial that your push notifications aren’t annoying your customers. To achieve this, you need an in-house team of professional content creators who understand it or you can check a reliable writing service and find a contractor for your marketing needs.

Personalized app push notifications that work to improve user engagement
Push Notifications for Apps for Better User Engagement

Dive Deeper: How to leverage notifications to increase user engagement while automating your mobile marketing

4. Social Media Marketing

Using social media for marketing is non-negotiable and simply crucial for the success of any business.

It’s no different for mobile app marketing which is why you need to ensure your mobile app is present on all the major social media platforms where your target audience is.

You need to use the social media platforms where your target audience exists to:

  • publish engaging content daily
  • ask your users for feedback
  • drive more traffic to your website or your app’s download page
  • offer your social media followers valuable insight into your app’s best features

Without social media marketing, you won’t be able to increase customer engagement.

5. User Reviews

Finally, you need to analyze the data provided by current app users to learn about the app’s strong and weak points.

Make sure you:

  • read every review
  • respond to every question
  • improve what your users feel needs improvement

This way, you’re making user retention your priority and you’re using the data you have to update your strategy and increase user engagement. 

Star Wars App Reviews
Star Wars App Reviews

There’s always a temptation to consider bad reviews competitor’s trick and ignore them but they can be more helpful than the positive ones. Negative reviews can show your weaknesses and become grow points for your application.

Final Thoughts on Improving User Engagement

To improve customer engagement, you need to work on improving different aspects of your app. Mobile app users have high expectations and if your app can’t meet them, they’ll find another one which can.

Use the hacks listed above to improve your customer engagement and the overall success of your app. 

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