Iryna Lukashuk

Getting your mobile game or app noticed becomes more and more challenging. Even if you’ve already taken steps towards optimizing it with the best ASO practices, seeing a massive increase in users may still prove difficult. That’s where mobile app influencer marketing comes into play – it could be just what you need to make…

One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location.  However, this can be challenging for…

Save your time with manual answering to user reviews. App Radar introduced AI Review Replies with personalized and unlimited AI-generated replies. Learn more how to benefit from it. …

In today’s digital age, mobile app marketers face fierce competition in the crowded Google Play Store. Creating eye-catching and engaging app listings and structured app descriptions is essential to stand out and capture users’ attention. One effective way to achieve this is by incorporating rich formatting and emojis into your app’s long description.  Let us…

Learn how Ad Copy Generator can help you create effective ad copy for paid app campaigns.…

Improve your organic app visibility with data-driven support of your Apple Search Ads bidding strategy.…

It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…

Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…

Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…

Learn about different types of app launch emails and how to design a successful mobile app launch announcement email.…

Not having time to recover from the last year’s pandemic, the global economy is again hit by a crisis. However, despite economic instability, the app industry is still growing, although facing some challenges too. Let’s look back to Q2 in 2022 and sum up all the industry’s major changes and news. Mobile Gaming News Q2…

As Google is developing quickly, new changes are rolling out every year. 2022 was not an exception and rather the year of significant changes on the backend side and security policy. In this article, we will guide you through the major changes that Google introduced in 2022 and their impact on the app marketers’ and…