Iryna Lukashuk

Marketing Team Lead

Iryna is marketing team lead @App Radar. She is fond of creating content for app marketers and developers to help them succeed in the app business world. Her main goal is to make complicated topics understandable for everyone. She likes to learn about digital trends and put them into practice.
Follow Iryna on social media and be aware of the latest news and trends in app marketing and social media.

iryna lukashuk app radar

Articles by Iryna Lukashuk

teaser influencers
Social MediaSeptember 7, 2023
Mobile Game Influencer Marketing: A Comprehensive Guide for App…
Getting your mobile game or app noticed becomes more and more challenging. Even if you’ve already taken steps towards optimizing it with the best ASO practices, seeing a massive increase in users may still prove difficult. That’s where mobile app influencer marketing comes into play – it could be just what you need to make…
teaser influencers
Iryna Lukashuk
Google Play Custom store listings - Beginner's guide
Google Play StoreAugust 10, 2023
What are Custom store listings in Google Play and how do they…
One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location.  However, this can be challenging for…
Google Play Custom store listings - Beginner's guide
Iryna Lukashuk
teaser release ai review replies
News and releasesJuly 25, 2023
Revolutionize your App Review Management with AI Review…
Save your time with manual answering to user reviews. App Radar introduced AI Review Replies with personalized and unlimited AI-generated replies. Learn more how to benefit from it. …
teaser release ai review replies
Iryna Lukashuk
rich formatting in google play store
ASO, Google Play StoreJuly 21, 2023
How to Use HTML & Emoji in Google Play Store App…
In today’s digital age, mobile app marketers face fierce competition in the crowded Google Play Store. Creating eye-catching and engaging app listings and structured app descriptions is essential to stand out and capture users’ attention. One effective way to achieve this is by incorporating rich formatting and emojis into your app’s long description.  Let us…
rich formatting in google play store
Iryna Lukashuk
teaser ad copy generator app radar
News and releasesApril 13, 2023
Boost your mobile ad performance with Ad Copy…
Learn how Ad Copy Generator can help you create effective ad copy for paid app campaigns.…
teaser ad copy generator app radar
Iryna Lukashuk
feature keywor insights
News and releasesFebruary 16, 2023
How to analyze the correlation between Apple Search Ads keywords bidding and organic keywords…
Improve your organic app visibility with data-driven support of your Apple Search Ads bidding strategy.…
feature keywor insights
Iryna Lukashuk
app conferences 2023
News and releasesDecember 16, 2022
41 Mobile App Conferences to Attend in 2023 – Full List with…
Want to attend the most important app marketing and app development conferences in 2023? Here’s a list of all upcoming mobile app events to watch out for! …
app conferences 2023
Iryna Lukashuk
teaser trends
ASO and app marketing trendsDecember 8, 2022
App marketing and ASO trends for 2023
It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…
teaser trends
Iryna Lukashuk
Apple's Custom Product Pages guide
Apple App StoreNovember 24, 2022
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…
Apple's Custom Product Pages guide
Iryna Lukashuk
teaser huawei appgallery
Huawei App GalleryOctober 27, 2022
The ultimate guide to Huawei AppGallery ASO for app marketers and…
Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…
teaser huawei appgallery
Iryna Lukashuk
app launch emails
App LaunchAugust 12, 2022
10 App Launch Email Examples and Why They…
Learn about different types of app launch emails and how to design a successful mobile app launch announcement email.…
app launch emails
Iryna Lukashuk
app news 2022
News and releasesJuly 7, 2022
Mobile app news Q2 2022: what app industry is facing…
Not having time to recover from the last year’s pandemic, the global economy is again hit by a crisis. However, despite economic instability, the app industry is still growing, although facing some challenges too. Let’s look back to Q2 in 2022 and sum up all the industry’s major changes and news. Mobile Gaming News Q2…
app news 2022
Iryna Lukashuk
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