Grete Ling
Head of Product Marketing at SplitMetrics
Grete is a proud Estonian (a tiny country with the highest amount of Unicorns per capita) and always integrates the idea of “born global” into her marketing strategies. Since 2011, she’s been working in Europe and the US with SMEs taking their businesses global. She believes in collaborative teamwork and looking at user acquisition strategically as one big picture.
At App Radar and SplitMetrics, she’s keen on supporting app developers and marketers in achieving global success, no matter their budget. Currently loving the journey of growing one of the leading app marketing companies in Europe. Happy to chat about growing apps, SaaS marketing and all things startups.
Articles by Grete Ling
Analytics • June 20, 2022
Best Money Saving Apps
App Radar team looked at the app downloads of money saving apps during economic uncertainty to identify correlations for their…
Grete Ling
Analytics • January 28, 2022
Best Fintech Apps – Downloads &…
App Radar team looked at the fintech app companies which achieved unicorn status in 2021 and how their investments correlate with their app…
Grete Ling
Analytics • February 11, 2021
18 Analytics tools to consider for mobile apps…
As app marketers, we gather, measure and analyze various data points to improve the performance. Here's 18 tools to consider for your mobile app…
Grete Ling
Monetization • February 4, 2021
Google Play Store and Apple App Store fees, (+12 other…
Most of the app stores take a commission on paid apps and in-app purchases that they list in their stores. Let's take a look of Apple App Store fees, Google Play Store fees and compare fees for some other bigger app stores as…
Grete Ling
App Localization • November 26, 2020
Mobile app localization for German – how and why to do…
Learn how to succeed in German-speaking markets with your app or…
Grete Ling
Analytics • May 13, 2019
6 Mobile App Metrics You Absolutely Need to…
When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to…
Grete Ling
Analytics • July 2, 2018
App Metrics: How to Measure Your ASO Success…
Want to see the big picture of your app store performance? Here’s a feature which combines visibility and app metrics in one…
Grete Ling
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