Google Play App Store Optimization

App Promo Video: How to Create a Great Promo Video for Google Play

Promo videos show how your app works. That’s a great opportunity to catch the potential user’s attention because it’s moving, so it’s more catchy than a still image. Promo videos are great to show what the user can do with your app even before they download it. 

Why Promo Video are Vital to App Growth

Together with the screenshots, it’s the first step of onboarding the user to your app. In other words, you educate them on how to use your app. Then, when they download it and open it for the first time, they will know at least a bit of how they can get started and what they can do.

Videos are a big thing for Google Play since the first thing that people see when they open your app page is the play button to watch the video.

Differently from iOS apps, Android apps don’t have strict rules for your promo video, and you just need to upload your video on YouTube. But don’t forget about the thumbnail of the video, because they are going to show up to the user when the video doesn’t autoplay. In case the autoplay is enabled for a user, remember that only the first 30 seconds will autoplay, so really work hard on the beginning of your video.

Promo Video Requirements for Google Play

  • Min 30 sec max 2 min
  • Upload on YouTube first, which means the videos should be landscape
  • You can a/b test videos for google play. You can test up to 4 different videos, and you can easily see on youtube which videos have more views
The SpongeBob games uses a promo video to convince more Google Play visitors to download their mobile game

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