App Store Optimization Academy: Bonus Chapters

What do you need to know about the app store keywords field? What are common pitfalls? And what’s the strategy to find the best Keywords? Find Guidelines, Examples, Tips and Tricks for iOS ASO in this article.

Which elements influence the visibility of your app in app stores? How can you improve search rankings? What’s the difference in ranking factors between Google Play and App Store? Find it out in this article.

How to get your app found in organic search results? Why is app store search important and how to optimize your keyword strategy. Find everything you need to know about keyword optimization here.

What role does an app name play in App Store Optimization? What do you need to know about app titles in Google Play Store and Apple App Store? And why your brand name alone shouldn’t be an app title. Find out now.

In June 2017, Apple announced, new metadata fields coming with the new app store layout. One of them is the iOS-specific subtitle. Here is what to consider for an ASO-relevant subtitle.

Does an app description influence keyword rankings? What has it to do with conversion? Why you should not left out this information and how to write great app descriptions. Check out this article for Guidelines, Examples and Tips.

What’s an App Store Product Page or App Listing? How is your app displayed on the App Store and Google Play Store? Learn how to present your app on mobile app stores to increase conversion rates.

Your app icon communicates the core idea and brand of your app. It is the first impression users get from your it and has the power to thrive organic downloads. Here you can find some recommendations for app icons.

What’s a feature graphic? Where is it displayed in Google Play Store and how does it affect conversion rates? Find Guidelines, Examples and Tips for creating a hero image in our Feature Graphic Guide.

The right screenshots can increase your conversion rate by 18%. Here you can find guidelines and tips how to design app store screenshots that fit the app store & google play requirements and that convince users.

What do you need to know about app store previews and promo videos? What do you have to mind? What works great? Find Guidelines, Examples, Tips and Tricks for high-end ASO in this article.

App A/B testing or Split-testing is a method of hypothesis checking. You can make use of A/B tests to determine, which version of your app page performs the best. The goal is to improve your app conversion rate and boost traffic.

Apple App Analytics is an analytical platform within App Store Connect (iTunes Connect), the set of tools for managing content sold the App Store. It gives you insights into analytics and statistics demonstrating metrics like impressions, engagement or sales.

What you need to know about IAPs? And what role do they play for App Store Search Optimization? Find Guidelines, Examples, Tips and Tricks for IAP ASO in this article.

Google Play works as an Search Engine. This simply means that, Google indexes apps just like websites. Check out this article to find out all you need to know about it.