Looking for Popular App Keywords in Foreign Languages? We Got You Covered!

Posted in October 2017 by Silke Glauninger

App Radar News

Ever wondered, what the most popular keywords in foreign languages are? Now you can find out.

We are happy to announce our recent updates for App Radar. There are two new countries available for keyword tracking and brand new popularity scores for 6 further countries!

More concrete: App Radar is the first ASO Tool to support keyword popularity for German, Austrian, Swiss, Mexican and Canadian keyword tracking!

Check your keywordโ€™s popularity scores for various App Store territories

Finally. Itโ€™s here! App Radar now provides you with popularity scores for your keyword set tracked in Germany, Austria, Switzerland, Spain, Mexico and Canada!

That means, App Radar does not only tell you, how your app is ranked for a specific keywords but how frequently a term is used in search queries in this App Store territory.

๐Ÿ‡บ๐Ÿ‡ธ United States
๐Ÿ‡จ๐Ÿ‡ฆ Canada
๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ช๐Ÿ‡ธ Spain
๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico
๐Ÿ‡จ๐Ÿ‡ญ Switzerland
๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ฆ๐Ÿ‡น Austria

Two new countries added for keyword tracking

By now, App Radar successfully supported app developers and marketers all around the world in keyword tracking for 23 countries. Now we expanded the supported countries list by Switzerland and Mexico!

The recent update unlocks the following functionality for logged-in App Radar ASO Tool users:

  • You can check out, if users in Switzerland, Mexico and 23+ countries find your app in both, the Apple App Store and Google Play Store.
  • Create a separate keyword set for each of those countries
  • See and track trending keywords in the App Store for Switzerland, Mexico and 23+ countries.
Is your app findable in Switzerland and Mexico?

Find out if users can find your app in 25+ countries

App Radar provides you with easy-to-use App Store Optimization features, which supports you in optimizing your app store visibility for an international audience.

With App Radar you get the most accurate keyword data for your mobile app or game in 25 countries and various languages. We are continuously improving our tool and plan to add more countries and languages in the near future. So far, you can gain app store ranking insights localized for the following countries:

๐Ÿ‡บ๐Ÿ‡ธ United States
๐Ÿ‡จ๐Ÿ‡ฆ Canada
๐Ÿ‡ง๐Ÿ‡ท Brazil
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ฆ๐Ÿ‡น Austria
๐Ÿ‡ธ๐Ÿ‡ช Sweden
๐Ÿ‡ณ๐Ÿ‡ด Norway
๐Ÿ‡ซ๐Ÿ‡ฎ Finland
๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฎ๐Ÿ‡น Italy
๐Ÿ‡ง๐Ÿ‡ช Belgium
๐Ÿ‡ต๐Ÿ‡น Portugal

๐Ÿ‡ช๐Ÿ‡ธ Spain
๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ฐ๐Ÿ‡ท South Korea
๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡จ๐Ÿ‡ณ China
๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark
๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands

NEW: ๐Ÿ‡จ๐Ÿ‡ญ Switzerland
NEW: ๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico

Is your app findable in Switzerland and Mexico?

Why should I track keyword rankings in various countries?

An appโ€™s keyword rankings are measured in each country individually. They can vary even under the same targeted search term. Monitoring your app store appearance in various countries and stores can help you find out, whether users can see your app within app store search or if you have to work on your localizations.

Furthermore, both, the Apple App Store and Google Play Store enables you to easily distribute your app to a global audience. Localizing your app store appearance and your app is a great chance to enlarge the number of users.

If you want to successfully sell your app to an international audience, you should translate and adapt user-visible content to make it easier for people to learn about your app and to ensure it appears relevant to your audience.

How can I see this popularity score in App Radar?

In order to get the popularity score for specific keyword in App Radar, you need an appropriate plan, including our ASO Tool features. These features are available for both, the bundle plan (ASO Tool + Publisher) and the single product plan (ASO Tool). Fortunately, there is a free trial phase for every App Radar plan, so you can easily check it out the first 14 days for free!

No App Radar user yet, start your trial here

(The first 14 days are for free in every plan)

To see the popularity score for a specific keyword follow the following steps:

  1. Go to https://web.appradar.com/, login & choose one app

  2. Go to Manage Keywords and add one of the following countries ๐Ÿ‡บ๐Ÿ‡ธ United States, ๐Ÿ‡จ๐Ÿ‡ฆ Canada, ๐Ÿ‡ฆ๐Ÿ‡บ Australia, ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom, ๐Ÿ‡ช๐Ÿ‡ธ Spain, ๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico, ๐Ÿ‡จ๐Ÿ‡ญ Switzerland, ๐Ÿ‡ฉ๐Ÿ‡ช Germany, ๐Ÿ‡ฆ๐Ÿ‡น Austria

  3. Add some keywords to the newly created keyword set.

  4. Go to Ranking and make sure one of the previously named countries is selected in the country selector.

  5. Down in the keywords list, you can check the popularity score, ranking and other metrics every single keyword, you have added. (The higher the score, the more popular this keyword is)

Silke Glauninger
Silke is Marketing Manager at App Radar. When not writing about app marketing, you can find her looking for new places to explore or watching series with a cup of tea and chocolate.

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