Iryna Lukashuk
Digital Marketing Specialist
Iryna is a digital marketing and social media specialist. She is fond of creating content for app marketers and developers to help them succeed in the app business world. Her main goal is to make complicated topics understandable for everyone. She likes to learn about digital trends and put them into practice.
Follow Iryna on social media and be aware of the latest news and trends in app marketing and social media.

Articles by Iryna Lukashuk

News and releases • April 13, 2023
Boost your mobile ad performance with Ad Copy…
Learn how Ad Copy Generator can help you create effective ad copy for paid app campaigns.…



News and releases • Februar 16, 2023
How to analyze the correlation between Apple Search Ads keywords bidding and organic keywords…
Improve your organic app visibility with data-driven support of your Apple Search Ads bidding strategy.…



Google Play Store • Dezember 29, 2022
What are Custom store listings in Google Play and how do they…
One of the constant struggles for app store optimization professionals is ensuring that store listing visitors in Google Play find, install and keep their app. The first step in converting those visitors to users is localizing your store listing to target users based on their preferred language and location. However, this can be challenging for…



News and releases • Dezember 16, 2022
41 Mobile App Conferences to Attend in 2023 – Full List with…
Want to attend the most important app marketing and app development conferences in 2023? Here’s a list of all upcoming mobile app events to watch out for! …



ASO and app marketing trends • Dezember 8, 2022
App marketing and ASO trends for 2023
It’s no secret that the app market is constantly evolving. Every year, new trends emerge, and old ones die out. While 2023 may be a challenging year for many businesses due to economic instability, the app industry should not be discouraged. There is still potential for your app’s success, and the following trends can help…



Apple App Store • November 24, 2022
What are Custom Product Pages in App Store and how do they…
Custom Product Pages (CPPs) are different versions of your main product Page in App Store. Learn how to use CPPs to optimize your user journey for iOS users.…



Huawei App Gallery • Oktober 27, 2022
The ultimate guide to Huawei AppGallery ASO for app marketers and…
Learn how to optimize app for Huawei AppGallery knowing the main ranking factors.…



App Launch • August 12, 2022
10 App Launch Email Examples and Why They…
Learn about different types of app launch emails and how to design a successful mobile app launch announcement email.…



News and releases • Juli 7, 2022
Mobile app news Q2 2022: what app industry is facing…
Not having time to recover from the last year’s pandemic, the global economy is again hit by a crisis. However, despite economic instability, the app industry is still growing, although facing some challenges too. Let’s look back to Q2 in 2022 and sum up all the industry’s major changes and news. Mobile Gaming News Q2…



Google Play Store, News and releases • Juni 14, 2022
Google Play Store changes, updates and app marketing…
As Google is developing quickly, new changes are rolling out every year. 2022 was not an exception and rather the year of significant changes on the backend side and security policy. In this article, we will guide you through the major changes that Google introduced in 2022 and their impact on the app marketers‘ and…



Analytics • Mai 25, 2022
The 14 best Mobile Measurement Partners…
Learn about the most popular mobile attribution platforms.



Analytics • April 13, 2022
8 best NFT apps to create crypto art
Start creating your digital art with the best NFT apps.


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