Tag: App Marketing Techniques

How to Reach Your Target Audience

You know what your target audience looks like. But that is not enough. How can you actually get the potential users to know about your app or to install it. We’re covering the platforms and strategies in this article.

How to Find Your Target Audience for Mobile Apps

A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out here

Best Mobile Ad Networks 2019

Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.

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Top Mobile Games Marketing Strategies 2019

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.

Apple Search Ads Best Practices

5 Apple Search Ads Best Practices

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.

Apple Search Ads Basic vs. Advanced

Apple Search Ads Basic vs. Advanced, What’s the Difference?

December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?