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App Marketing | January 9, 2017
As an app developer, Social Media sometimes looks like an unnecessary and annoying task. However, you should consider Social Media as a good way to build a comprehensive user base for your app marketing that drives demand. With about 1.18 billion daily active users on Facebook and 500 million active users on Instagram, Social Media platforms are no longer popular only with teens and Millennials.
Social Media is a good way to interconnect with your target audience and users. Fetch your users where they are and get the spirit of participation. Figure out what your target audience likes and tries to amuse or inform them. Engaging content not only increases the app brand’s reputation but drives demand to your app page.
It’s crucial, however, to have a clear messaging. Avoid social posts that don’t inform nor amuse at all. Keep in mind, that your users on Social Media want to see something relevant and engaging.
Note that your app should not only be useful but needs to be presented in an engaging way. Social Media platforms like Instagram are suitable for this. Propose your app’s value carefully with the right messages and imagery to create a brand all around your app.
Many brands use automation tools, like CoSchedule, to schedule the post for different Social Media platforms at a time. This significantly facilitates the work for Social Media Marketing. You should use these tools to plan your Social Media and Content Strategy, but don’t forget to engage with your audience in a personal way. Stay spontaneous with some post or reposts and respond to app support issues.
Getting good reviews and ratings for your app in the app stores is a central factor in increasing your app store ranking. However, people nowadays are more likely to write reviews on social media. Carefully read feedback and always make sure to respond to it, whether it’s negative or positive.
The best case for your Social Media marketing is if your users are enthusiastic about your app. User-generated content can be a good way to drive more users as word of mouth still is one of the most convincing marketing methods. If you are running a Fitness App, for example, encourage your users to show you their progress on Social Media, so others will see.
One of the main obstacles of your app marketing is to know who your users are. Social Media can help you enhance your audience targeting. Facebook for example analyzes user’s preferences based on their likes and behavior on Social Media. As a marketer, you can then use this data to personalize your content and service.
Social platforms like Facebook, Twitter or Instagram come with highly targeted traffic. You can promote your app with a two-fold strategy. Once, you have set up a fan page, you can work on expanding your organic reach or make use of paid engagement in the form of mobile ads. Doing it efficiently, you can focus on promoting your app to people who might use it.
Social Media for App Marketing is also great for advertising, especially for new developers on a tight budget. Depending on which audience you are targeting or the time you are publishing an ad, the more potential users you will get for your app page.
Facebook, for example, is a cost-effective advertising platform to drive potential customers to your app page. You can choose how you want to pay for Facebook Ads. For example: Either you pay depending on how many users click on your promotion or pay depending on the number of people seeing your advertisement. Considering what’s your goal for your Facebook Campaign and playing around with imagery and audience, you will have the possibility to widen your Social Media audience and user base for your app.
To conclude, Social Media platforms are the largest growing segment of the internet. This brings your app a wide range of potential customers in a cost-effective way. Being active on Social Media can moreover widen your app’s online presence. Your online presence is not ticked off with an app landing page only – so you keep on engaging through social media. Moreover, Social Media gives you the possibility to interact with your users in real-time to give your app brand the personal touch and to make it easier accessible for users.