Tag: blog

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What are Mobile Ad Networks?

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.

Best Mobile Ad Networks 2019

Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.

Apple Search Ads: How to Optimize Keywords

Apple Search Ads is not only a lucrative paid channel but also one that will get you organic keyword uplift. To get the best bang for your buck, here are the Apple Search Ads keyword strategies you need to put into use.

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Top Mobile Games Marketing Strategies 2019

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.

Apple Search Ads Best Practices

5 Apple Search Ads Best Practices

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.

6 App Metrics You Absolutely Need to Measure

When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to measure.