Tag: Apple Search Ads Advanced

What is Brand Protection?

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.

Apple Search Ads Basic vs. Advanced

Apple Search Ads Basic vs. Advanced, What’s the Difference?

December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?