Tag: App Marketing

Mobile App Ads Blog Post Feature Image

What are Mobile Ad Networks?

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.

Best Mobile Ad Networks 2019

Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.

Apple Search Ads: How to Optimize Keywords

Apple Search Ads is not only a lucrative paid channel but also one that will get you organic keyword uplift. To get the best bang for your buck, here are the Apple Search Ads keyword strategies you need to put into use.

header image for mobile game marketing strategy

Top Mobile Games Marketing Strategies 2019

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.

Apple Search Ads Best Practices

5 Apple Search Ads Best Practices

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.

Apple Search Ads Basic vs. Advanced

Apple Search Ads Basic vs. Advanced, What’s the Difference?

December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?

What are Apple Search Ads?

Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. Apple launched this ad feature only in October 2016 with the intention of helping app developers get their apps found by more specific audiences.