Tag: App Advertising

App Marketing Trends in 2020

A new year always brings new technology and, thus, new possibilities. So here we are again, with the top app marketing trends for 2020.

How Does Google UAC Work?

Google introduced UAC to streamline the paid user acquisition process for app developers and marketers. Read on to find out what Google UAC is and how it can work for you.

Why iOS App Developers Need to Use Apple Search Ads

Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.

What is Brand Protection?

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.

Mobile App Ads Blog Post Feature Image

What are Mobile Ad Networks?

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.