Tag: App Advertising

Why Everyone is Investing more in Apple Search Ads

Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.

What is Brand Protection?

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.

Mobile App Ads Blog Post Feature Image

What are Mobile Ad Networks?

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.

Best Mobile Ad Networks 2019

Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.

Apple Search Ads Best Practices

5 Apple Search Ads Best Practices

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.